Customers.ai & Klaviyo Data reference
Updated
by Raquel Bartolome
Introduction
Learn what data is synced from Customers.ai to Klaviyo and vice versa and how to view it on each platform.
Before you begin
If you have not activated the Klaviyo Integration in Customers.ai, please refer to this article for a walkthrough Klaviyo Installation Guide
Events synced to Klaviyo from Customers.ai
- Collection view
This event is triggered when a customer views a group of products from the same category.
- Product view
This event is triggered when a customer clicks on a specific product to see the product details.
- Added to Cart
This event is type triggered when a user clicks a button or takes an action that indicates they want to add a product to their shopping cart.
- Removed from Cart
This event is type triggered when a user clicks a button or takes an action that indicates they want to remove a product to their shopping cart.
- Added Payment Info
This event is triggered when a user enters their payment details during a checkout or purchase flow on your website.
- Checkout Started
This event is triggered when a user proceeds from the cart to the checkout page and starts entering their information.
- Submitted Search
This event is triggered when a user actively submits a search query within a search interface — such as a search bar or form — rather than just typing or interacting with suggestions.
- Placed Order
This event is triggered when a customer successfully completes the checkout process and confirms the purchase on an e-commerce platform or within an order processing system.
- Active On Site
This event is triggered when a user is actively engaging with the website after a period of inactivity or upon arriving.
- Return visit
This event is triggered when a user comes back to a website after their initial session.
- Tracking Gap
This event is triggered when the pixel detects a discrepancy between the actual customer activity on your site and what Klaviyo is able to track and report. Check how you can use Tracking Gap Signal from Customers.ai
Customer information synced to Klaviyo
Profile data:
Attributes
Example
Definition
Email
larrykim@customers.ai
Contact's email address
phone
18001458796
Contact's phone number
First name
Larry
firstname
Last name
Kim
lastname
External ID
1s9brfqo9xccj
Unique ID for contact in Customers.ai
Properties:
Label | Example | Definition |
first_synced_at | 6/25/25 | Timestamp when a contact is initially synced to Klaviyo |
synced_at | 6/26/25 | Timestamp when additional contact information is synced to Klaviyo |
created_at | an day ago | Shows how long ago contact was created in Customers.ai |
updated_at | an hour ago | Shows how long ago contact was updated with new information |
landing_page_url | https://customers.ai/pricing | URL contact landed on |
referrer | URL of the webpage where the website lead came from |
Data/event synced from Klaviyo
Customer List and profiles
Customers.ai have access to all list and profiles in Klaviyo once integration is established. Having access to Lists and Profiles is essential for effective integration because they serve as the foundation for managing your contacts and personalizing communication.
Metrics And Events:
- Viewed Collection
- Added to Cart
- Submitted Search
- Viewed Product
- Active on Site
- Closed Form
- Engaged with Form
- Form completed by profile
- Form submitted by profile
- Viewed Form
- qualified_form
- closed_teaser
- extension_submit
- extension_view
- submitted_form_step
- subscribe_page_view
- unsubscribe_page_submit
- viewed_form_step
- Received Email
- Opened Email
- Clicked Email
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