Klaviyo Integration Part 2: Activate Klaviyo Signal to Boost Flows

Updated 1 week ago by Raquel Bartolome

Klaivyo includes a powerful feature to trigger flows when a contact engages with a brand. However not all engagements can be detected by Klaviyo.

This article describes a feature of Customers.ai called Klaviyo Signal, which can give Klaviyo an enhanced ability to detect contact engagements that lead to flows and revenue.

What Is Signal from Customers.ai?

This is a Customers.ai tool that boosts your revenue from your email Flows by 30%. Signal is our first party tool to recognize actions your website visitors take (both known and unknown).

Why Do Marketers Need Signal?

It is harder to recognize returning visitors, abandoned carts, and browse abandonment users than ever before. Browsers are deleting 3rd party cookies, users are switching between devices and browsers.

Klaviyo can not recognize users after 7 days. If a user returns and views a product or abandons a cart without filling out a form, you do not get the signal.

What Will Signal Do For Me?

Boost your flow revenue by sending more signals on events of your contacts in Klaviyo. More abandoned carts recovered, more browse abandonment, and more returning visitor emails sent. SIGNAL tracks visitors across their journey with 100% accuracy using server side cookies and fingerprinting.

One pixel to improve the data sent to your ESP and trigger more flows (abandoned view, product, browse, cart, and return visit).

What Must Be In Place In Order to Use Signal?

Active Klaviyo account
Active segments and flows in Klaviyo
Customers.ai X-Ray Pixel installed on website

How to Activate Signal between Customers.ai and Klaviyo

Click each item below↓ to view more details.

Navigate to Customers.ai integrations page and click Klaviyo
> On the left-side menu, select Integrations, then CRM Connections and select Klaviyo.
(OPTIONAL) Add us to your Klaviyo account/s
> Add Klaviyo@customers.ai
Add your events and choose the URLs that will trigger them.
> These should be the Pre-fix URLs for the events you want to send signal on. When a contact is identified by our Pixel, we will monitor if they land on any of the URLs that you have identified here and send a signal to Klaviyo.
Add events to your Segments and/or Flows on Klaviyo
> Navigate to your Klaviyo account, create a segment and search for the definition “What someone has done” and type Customers.ai. Once we have identified an event you will see it populate.
Customers.ai will send a custom event signal to Klaviyo
>These events will appear on your profiles in Klaviyo and can be used to trigger users into flows and segments.
Duplicate your abandoned cart, browse abandonment, return visit flow, and other flows that are triggered by these events.
> View your flows in Klaviyo and clone/duplicate the flows you want to monitor with SIGNAL
Name these duplicate flows “Customers.ai (flow name)
> Clone to the same Klaviyo account and rename the flow with Customers.ai prefix.
Set the flow to be triggered by the corresponding customers.ai event or segment
> Choose a trigger for the flow by selecting the Trigger dropdown.
Extend the existing delay.
> For example, if your current browse abandonment/viewed product delay is 15 minutes, set this delay for 30 minutes. You will also need to adjust your existing active browse abandonment/viewed product flow to prevent contacts from being in multiple flows at the same time.
Monitor the new flows for revenue from Customers.ai events and contacts