Create Google Ads Custom Audience
Updated
by
Raquel Bartolome
Click each step to view detailed instructions. ⚠️
Step 1: Prepare Your Data in Google Sheets
* Create a new Google Sheet: Open Google Sheets and create a new spreadsheet.
* Organize your data: Make sure your data is formatted correctly. The columns should include headers like Email, Phone, First Name, Last Name, etc., depending on the type of customer data you have.
* Organize your data: Make sure your data is formatted correctly. The columns should include headers like Email, Phone, First Name, Last Name, etc., depending on the type of customer data you have.Step 2: Download the Google Sheet as a CSV File
Go to File > Download > Comma-separated values (.csv, current sheet): This will download your Google Sheet as a CSV file, which is a format that Google Ads accepts for audience uploads.
Step 3: Upload the CSV File to Google Ads
* Log in to your Google Ads account: Go to the Google Ads dashboard.
* Navigate to Tools & Settings > Shared Library > Audience Manager.
* Click on the blue plus button (+) and select Customer list.
* Upload your CSV file: On Data to Upload, select Upload Emails, Phones and/or Mailing Address. You will be asked to select the CSV file and to map the columns in your CSV to the required fields in Google Ads.
* Give your audience a name, and agree to the terms and conditions. Check the box 'This data was collected and is being shared with Google in compliance with Google's Customer Match policies'.
* Click Upload and Create: Your custom audience will be created and uploaded to Google Ads.
* Navigate to Tools & Settings > Shared Library > Audience Manager.* Click on the blue plus button (+) and select Customer list.* Upload your CSV file: On Data to Upload, select Upload Emails, Phones and/or Mailing Address. You will be asked to select the CSV file and to map the columns in your CSV to the required fields in Google Ads.* Give your audience a name, and agree to the terms and conditions. Check the box 'This data was collected and is being shared with Google in compliance with Google's Customer Match policies'.* Click Upload and Create: Your custom audience will be created and uploaded to Google Ads.