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Sales outreach automation is a powerful tool for any business looking to increase their sales. It automates the process of identifying and reaching out to target prospects, and it ensures that all leads are followed up on in a timely manner. Sales outreach automation can also help businesses streamline their processes and improve customer engagement by providing valuable insights into prospect and behavior.

Customers.ai’s sales outreach platform features:

• Unicorn X-Ray detects 10-30% of anonymous website visitor contact information.
• Automated email and SMS outreach funnels sent to Unicorn X-Ray website visitor contacts.
• Qualified lead alerts on Slack, SMS, the Customers.ai desktop and mobile inbox, and more.
• Integrate with email marketing platforms and CRM to keep the leads you capture.
• Unified inbound and outbound lead conversation inbox to view and reply to incoming messages.

Sales outreach automation, like any marketing channel, starts with identifying a target audience. With a target ideal customer profile in mind, a marketer then launch automated campaign funnels with messaging that speaks to the solutions that their business provides to meet the prospect’s needs. Marketers optimize their sales outreach campaigns by viewing the engagement and conversion metrics of those campaigns, to increase performance of future sales outreach efforts.

Customers.Ai supports the full strategy of sales outreach from end-to-end-to-begin-again.

The first tool to implement is Unicorn X-Ray on a website. Unicorn X-Ray will identify and capture contact info and intent signals (such as page visited) for 10-30% of anonymous website visitors. This is a business’s target prospects.

Then, launch and customize sales outreach templates for email to send conversion-optimized automated cadences to target prospects.

Tools to increase deliverability, positive replies and booked meetings run in the automation builder as well, with the SoLD (Sigs of Life Detector) detecting engagement and intent signals that help qualify leads.

Short message service (SMS) marketing uses text messages to increase customer engagement and sales.

SMS marketing is an effective way to promote your brand or products to an audience who regularly communicates with others using their smartphones (in other words, basically everyone).

An SMS campaign could include coupon offers to reward loyal customers or bring new customers into the store.

Marketers can use SMS marketing to promote contests in an effort to gain new leads and increase customer loyalty.

Businesses can also send out SMS polls to learn about customers and their preferences, and tailor future communications according to their interests.

Businesses can also promote sales or events through SMS messages.

Text messaging is the fastest way to communicate with customers on a personal level. SMS makes it easier to engage with your audience in order to drive customer loyalty and sales.

With the majority of consumers already using SMS, marketers that integrate SMS automation can provide consumers with effortless and seamless personal assistance at their fingertips.

Many consumers are familiar with text messages from their service providers. Additionally, brands can use texting for more immediate sales-related offers such as vouchers, discounts, promotions and even personalized birthday messages.

Nearly every type of industry uses SMS marketing to some degree. The top 10 industries using SMS marketing include:

• Retail
• Restaurants and Hotels
• Real Estate
• Finance
• Travel Industry
• Healthcare Industry
• Nonprofit
• Organizations
• Recruiting Agencies and HR
• Salons
• Insurance Agencies

Various sources report SMS open and response rates as high as 98% and 45%, respectively. Email open and response rates, on the other hand, are 20% and 6 percent. And, on average, it takes 90 seconds for someone to respond to a text, and 90 minutes to respond to an email.

In recent surveys, 75% of people have suggested that they would be happy to receive an offer via SMS. 65% of marketers say that SMS marketing is an effective method. 85% of adults check their emails on a daily basis, and about 81% of American adults use SMS each day.

SMS is more popular among younger generations. 18- to 24-year-olds receive and send an average of 128 texts per day, compared to just 16 for those aged 55 and over.

There are a number of instances where SMS marketing will help maximize your ROI, including when you’re sending out:

• Deals and coupons
• Meaningful content that’s straight to the point
• Information to keep customers in the loop
• Personal alerts, e.g. notifications and account updates
• Quick access to important information
• Information to customers who don’t want to visit apps or websites

When a business of any size, from small to enterprise, begins using SMS as a customer communication channel, they are likely going to require mass messaging and scale capabilities. This is where automation come into SMS communication with customers.

Of course, there are small businesses that text with customers one-on-one. It’s not uncommon for office administrators to send out text reminders to that week’s appointments.

But as soon as you want to send scale messages — including order updates, appointment reminders — or message everyone on your list about a special sale, then you’re looking to SMS automation to do the work.

Can SMS automation have back and forth conversations with customers over text? Yes, to the degree that you program the conversation.

However, we recommend providing a decision tree for the SMS recipient, such as “type ‘1’ for yes”.

Give SMS subscribers a clear call-to-action for the appropriate response in the text conversation.

SMS marketing campaign analytics are readily trackable within Customers.ai analytics. Identifying customers engaging via text message and monitoring delivery rates are all possible with Customers.ai OmniChat tools. By using these analytics, businesses can create further targeted campaigns and continually build a better understanding of their mobile database. 

Additionally, campaign success may also be measured by the number of coupon code redemptions for promotions. You may also review the average order value of customers redeeming SMS promotions to measure campaign effectiveness.

SMS is also a great channel to get feedback from your customers via surveys. Research shows that on average 31% of consumers will respond to a survey via SMS with the average response time for users being just over 5 minutes.

By profiling and segmenting out numbers that are least likely to respond by SMS, they save money and improve ROI when engaging with those customers via other marketing channels. 

These are the average read and open rates of Customers.ai users:

• Average read rate in chat and text: 80%
• Average click-through rate in chat and text: 20%

Customers.ai users who send text campaigns get these rates in the first sixty minutes of launching a text campaign. When compared with email marketing alone, chat outreach as part of sales outreach automation is far more effective.

Yes. Most customers today prefer messaging businesses, as opposed to calling or emailing them. Most businesses have taken heed, and are using some form of text or chat to reply to leads.

Outreach automation is a computer program that can interact with humans to provide sales engagement services that were traditionally handled by human sales development reps. In reality, outreach automation do far more than just chat with humans. The most effective outreach automations in use today can effectively replace hundreds of thousands of hours of time that would be required to interact individually with prospects manually.

The best sales outreach service for websites make the interaction easy, fast, and automated, and persistently on multiple devices. Many websites use integrated chat automation, but the conversation lives and dies on the website. Customers.ai allows people to become a contact in perpetuity, and keeps the conversation going indefinitely via re-engagement channels SMS and email.

Yes. A large percentage of Customers.ai customers are agencies. There are two reasons why agencies are such heavy Customers.ai users. First, agencies deploy sales outreach automation to acquire and retain customers for themselves. Second, agencies offer sales outreach automation services to their clients, which adds value to the client and revenue for the agency.

Agency accounts with Customers.ai also receive multiple access levels for admins or contributors, client logins for collaboration, and a team dashboard that ties it all together in a cohesive way.