Clay Integration via Webhooks

Raquel Bartolome Updated by Raquel Bartolome

Clay helps sales and marketing teams enhance data enrichment and automate outreach, incorporating AI to automate manual tasks like researching prospects and crafting personalized outreach messages. In this help center article, you will find step-by-step instructions on how to seamlessly integrate Customers.ai with Clay using the webhook enrichment.

  1. Select INTEGRATIONS on the Dashboard and look for JSON WEBHOOKS under CRM Connections.
  1. On your CLAY account, go to Webhook to get your Webhook URL.
  1. Under CONNECTION SETTINGS on Customers.ai's JSON Webhook Connection, paste your Clay Webhook URL.

  1. Set up the attributes to send to CLAY via Advanced JSON Editor or mapping out existing Customers.ai attributes.

Required Fields

  • Business Email
  • LinkedIn URL

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