20 AdWorld Pros to Pay Attention to in 2024
Jumping into the ad scene is like entering a party where everyone’s talking at once. You’ve gotta know who to
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Top of Funnel Marketing: How Can Marketers Build Successful TOFU Strategies
Top of the funnel often gets a bad rap. After all, people want sales. They want money. The thing is,
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How to Take Your LinkedIn Campaigns Beyond ABM
If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. It’s been ahead of the
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Maximize Klaviyo Performance with Website Visitor Identification
2024 has already been a big year of change for ecommerce marketers. Major email providers like Google and Yahoo! have
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Boosting Email Deliverability: 5 Strategies for DTC Marketers
The success of email marketing hinges on a fundamental metric: email deliverability. Studies reveal that nearly 20% of emails never
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Gmail Inbox Insurance: Expert Advice for the Google Spam Update
Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st.
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28 B2B Marketing Tools For Companies Ready to Grow in 2024
B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And
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How to Create a Better Lead Nurturing Strategy for X-Ray Contacts
If you’re reading this, you probably know about our Website Visitor ID X-Ray pixel. And that’s because we’re proud of
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B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report]
Back in October, Google released new email guidelines. Set to be released in a few weeks (February 2024), the guidelines,
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Facebook Retargeting Isn’t Dead. It Just Needs a Jump Start
Here at Customers.ai, we like to say our platform helps you remarket like it’s 2019 again. The glory days of
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20 Essential Facebook Advertising Tools to Supercharge Your Ad Performance
Running Facebook ads without the right tools? It’s like trying to cook a gourmet meal with a spoon and fork.
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Take Your Semrush & Customers.ai Integration to the Next Level
Last month we officially launched our Semrush integration and we are happy to say we’re already seeing some exciting results!
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10 Marketing Agency Trends You Should Know About in 2024
Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. As seasoned
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5 Ways Identity Resolution Can Help Maximize ROAS
When it comes to advertising, there is no rest for the weary. Platforms are constantly changing, privacy updates are wreaking
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5 Ways to Future-Proof Your B2B Outbound Lead Generation Strategies
The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. This year alone
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Say Goodbye to These 4 Major Ad Problems with Website Visitor Identification
New year, new ad problems. #amiright As we dive into 2024, it’s no secret that the advertising landscape is evolving
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Forget ABM. Contact-Based Marketing is the Future
If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). In fact, you’ve probably
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Founder’s Story: The Origins of Customers.ai
For most of us, heading into a new year means taking a look back. While somewhat counterintuitive, looking back often
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The 21 Best Affiliate Marketing Tools to Boost Sales
For those thinking about ditching the 9 to 5 routine and taking the affiliate route, you’ll want to make sure
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How to Turn Anonymous Visitors into Loyal Customers with Website Visitor Identification
Loyalty. It’s something all brands dream of. It’s the goal and it’s often the key to success. Don’t believe me?
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AI Tools for Business: Top 31 for 2025
According to the IBM Global AI Adoption Index, around 35% of businesses are already diving headfirst into the world of
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How to Increase Traffic & Conversions in the Age of AI
As we head into the new year, marketers are racing to the finish line and getting their plans set for
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Reverse IP Lookup Tools Are Dead
For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics
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What Does Gmail’s New AI Spam Filter Mean for Email Marketers?
A few weeks ago, Google rolled out its new AI spam filter for Gmail. The filter, known as RETVec, stands
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50 Ecommerce Marketing Tools to Boost Revenue in 2024
Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 trillion this year and $1.5 trillion by
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Data Privacy Changes: A Must-Read Guide for Marketing Agencies
When it comes to privacy, the winds of change are blowing stronger than ever. With landmark regulations like GDPR and
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Future-Proofing Your Meta Ads Retargeting Strategies
For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 billion
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Boost Customer Retention & Drive Loyalty Beyond the Holiday Season
As we approach the new year, the realization that December is upon us is nothing short of astonishing. Amidst the
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Outbound Marketing Unboxed: Strategies, Tips & Real-World Insights
In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing. Dating back
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B2B Outbound Sales: Your Guide to Highly Targeted Outreach
In the world of B2B sales, reaching your target audience has become a bit like finding a needle in a
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Lost Conversions, Found: 12 Pre-Cart Abandonment Strategies
With 97% of potential customers exiting a website before reaching the shopping cart, understanding pre-cart abandonment is essential. These visitors
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A Deep Dive into Google and Yahoo’s Email Spam Filter Changes
Update Jan. 23, 2024: With an average complaint rate of 2.01%, our new Spam Complaint Rate study suggests B2B marketers
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How to Identify Anonymous Website Visitors: A Marketer’s Guide
Consider this: on average, nearly 98% of website visitors remain anonymous, navigating through product and offer pages, engaging with content,
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25 Black Friday Cyber Monday Tips for 2023 and Beyond
With only two weeks until the Black Friday Cyber Monday (BFCM) showdown, ecommerce experts, including our founder and CEO, Larry
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What is Website Visitor Identification?
Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! Understanding who your website visitors are is crucial
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The 40 Best Marketing Agency Software & Tools
There is enough marketing agency software and tools available to turn this article into a never-ending scroll. Do you have
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How to Recover Ad Retargeting Audiences After iOS 17
Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed
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25 Best Marketing Automation Tools for Agencies to Impress Clients & Differentiate Themselves from Competitors
Marketing automation for agencies is a key differentiator to impressing clients, winning new business, and scaling your agency. In fact,
Lead Enrichment: How to Transform Your Sales Pipeline
Building real connections with customers is more than a sales strategy – it’s what people want. In fact, 70% of
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AI Email Writer: The Key to Marketing in 2023
For years, marketers have spent countless hours perfecting personalized targeted email campaigns. All the effort was worth it for the
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28 Must-Have Digital Marketing Agency Tools
The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two
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How to Automate Outbound Lead Generation: A Step-by-Step Guide
Picture this; Your marketing team has been working tirelessly to drive leads. However, none of your sales reps have the
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AI Email Marketing: Everything You Need to Know
Email marketing is a tried and true tactic for businesses. It helps them connect with their customers, build relationships, and
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Every Possible Way to Add a Link to an Instagram Post in 2024
Opportunities to share clickable links on Instagram have always been scarce. Instagram, understandably, wants to keep its users on Instagram.
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How to Capture Emails from Your Website Visitors
Emails are the gateway to direct and personalized connections with your customers and audience. Unfortunately, obtaining said emails can often
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7 AI-Powered Email Deliverability Tips to Increase Sales
You’ve probably read dozens of contradictory pieces of ABSOLUTELY NECESSARY advice about email marketing, engagement and deliverability tips over the
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How Customers.ai Became a Fastest-Growing Inc. 5000 Company: 5 Things You Can Do
How do you know you’ve “made it”? If you own a business or are part of a growing startup, you’ve
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AI Marketing Agency: Top Agencies, Tools and Strategies
There are so many tools that are supposed to make working easier than ever. Why does it often feel like
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Top 11 Sales Prospecting Software Solutions to Boost Your Pipeline in 2023
Sales prospecting is more important than ever which means sales prospecting software is more important than ever. Manual sales prospecting
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Sales Outreach Tools: Top 25 for 2024
Are you exhausted from the daily grind of managing and expanding your sales efforts? Sales outreach tools are your solution.
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