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Insights & Strategies to Grow Your Business with Customers.ai
Klaviyo Tools: 20 Must-Have Solutions for Smarter Email Marketing
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Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting
Email Capture Software: The 15 Best Tools for Ecommerce (Reviewed)
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If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine! In fact, email marketing
Website Demographics: How to Analyze Your Audience Data for Smarter Campaigns
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If New York is the city that never sleeps, then Customers.ai is the company that never sleeps. Why? Because the
New vs Returning Purchase in Klaviyo: How to Segment to Maximize LTV in 3 Power Moves
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It takes an average of 2 to 3 purchases for a DTC business to break even or start making a
Lead Capture Software Reviewed: The 15 Best Tools for 2025
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As marketers, we spend countless hours and resources driving traffic to our websites, landing pages, social media channels, etc. And
Visitor Tracking: Everything You Need to Know in 2025
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Visitor tracking can mean many things. After all, as technology has evolved, our ability (or inability) to track our website
Google Ads Customer Match: How to Use First-Party Data for Smarter Retargeting
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As long as I can remember, advertisers have been hesitant to send their first-party data to Google Ads audiences. Why?
The Top 30 Must-Have AI Tools for Marketing in 2025
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Artificial intelligence isn’t just some sci-fi fantasy anymore – it’s here and it’s changing how marketing gets done. Did you
Direct Response Marketing Guide: Top Strategies, Techniques, and KPIs
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When most people think of advertising, they think of massive campaigns by brands like Nike, Microsoft, or Starbucks. Those campaigns
The Ultimate Facebook CAPI Playbook: Unlocking Higher ROAS and Lower CPAs with Super CAPI
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Last month, Wordstream came out with its annual Facebook Ads Benchmarks Report. What was notable about the report, besides the
What’s New? Google Ads, Demographic Data & More!
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As we gear up for the holidays and brace for the election season, ad inventory is tighter than ever and
Best Email Opening Lines for 2025: Over 100 Examples — & AI Email Super Hacks!
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“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman Email is one
Cart Abandonment Recovery: 12 Must-Have Strategies for DTC Marketers
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Ecommerce stores lose an eye-popping $18 billion a year to cart abandonment (and an untold billions more to browse abandonment).
Sleigh BFCM: Top Meta Ads Strategies from Our 2024 Holiday Guide
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The holidays are coming, and if you’re looking to make this Black Friday and Cyber Monday your most successful ever,
Supercharge Email & Ad Remarketing Reach with the Customers.ai Shopify App
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Hey DTC marketers! We’ve got some news that’s going to make your life a whole lot easier and a lot
Want to See Who Clicked Your Meta Ads? Now You Can
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We’ve talked a lot about Facebook and Meta ads over the past few months here at Customers.ai. From performance issues
Gmail Bulk Sender Rules: Preparing for June Updates & Beyond
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Editor’s note: This article was updated on May 20, 2024, to reflect the updated timeline from Gmail and Yahoo Mail
Ecommerce Segmentation Secrets to Accelerate Store Sales
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We all know personalization and segmentation are key components of ecommerce success. In fact, 80% of companies that use segmentation
What Does Google’s Cookie Delay Mean for Marketers?
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About a month ago I wrote a post titled “Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks
How to Restore Your Ad Audiences with First-Party Contact Data
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In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges.
It’s Time to Rethink Your Meta Ads Strategy
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If you’re running Meta Ads, you are well aware of the problems currently facing advertisers. Let’s take a look at
7 Ways to Use Our Visitor Insights Tools
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Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor
5 Ecommerce Marketing Challenges Impacting Revenue in 2024
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If we’ve learned anything in Q1, it’s that 2024 isn’t messing around. Between the phase-out of third-party cookies to the
How to Optimize Shopify Marketing with Customers.ai
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The biggest challenge in Shopify Marketing has tripped up marketers for decades. You have to have the right product and
Maximizing Ecommerce ROI with Visitor Identification & Segmentation
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Last week, our Founder & CEO Larry Kim sat down with Sendlane Founder & CIO Jimmy Kim to discuss all
Catching Up with Customers.ai: What’s New in Q1
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Can you believe it’s almost the end of Q1? We most certainly cannot. The past few months have been an
B2B Marketing in 2024: What’s in & What’s Out
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If there’s one thing we know for sure, it’s that the only constant in life is change. That’s especially true
Why Advanced Segmentation is a Must for Facebook Advertisers
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There has been a lot of talk about Facebook ad performance lately. Between the decline of cookies and their penchant
How to Overcome Ecommerce Challenges with Customers.ai and Sendlane
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2024 has emerged as a year of unparalleled challenges and opportunities. Businesses are grappling with how to stay ahead in
3 Innovative Tactics for Converting Organic Traffic to Revenue
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Having been in the SEO space for quite some time, I can tell you the hardest part about SEO isn’t
How to Use Website Visitor Data in Your Client Campaigns
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As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush
Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So
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In June of 2021, Google announced they would sunset cookies come 2023. Sure they delayed it a few times but
Revolutionizing Facebook Advertising: The Top 7 Ad Hacks for 2024
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The last few years have certainly kept us on our toes. The gradual demise of the Facebook ad pixel, compounded
Elevate Your Lead Generation with Customers.ai and HighLevel Integration
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In the fast-paced world of digital marketing, businesses are constantly seeking innovative solutions to not only attract leads but to
Why First-Party Data is Critical to Ad Campaign Success
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It’s no secret that privacy updates are upending the advertising landscape. Cookie deprecation alone could cost publishers $10 billion and
Customer Journey & Segmentation are Key to Enhancing Engagement
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I’ll start with an obvious observation: a customer’s first interaction with your company is never “making a purchase.” Though it’d
21 High-Powered Takeaways from Ad Universe Summit
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On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour
Maximizing ROI with Advanced Facebook Ad Strategies
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With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding
30 Essential Inbound Marketing Tools of 2024
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In today’s digital age, inbound marketing is not just an option – it’s a necessity for survival. With the overwhelming
How to Use Restore by Customers.ai to Boost Your Ad Campaigns
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Digital marketing’s getting trickier by the day, isn’t it? Between all the new privacy laws, the end of those handy
The Evolution of Email Deliverability: From Basics to AI-Driven Insights
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Did you know you can get a free email deliverability audit from Customers.ai? Start your free trial and get an
Customers.ai + Advertisers = A Match Made in Heaven
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In the ever-evolving landscape of digital marketing, the ability to target and retarget audiences with precision is not just an
The Advertiser Survival Guide for the End of the Cookie Era
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It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling
Is Identity Resolution the Future of Marketing?
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Identity resolution has long been key to understanding the customer journey, traditionally enabling enterprise businesses to consolidate the many, many
20 AdWorld Pros to Pay Attention to in 2024
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Jumping into the ad scene is like entering a party where everyone’s talking at once. You’ve gotta know who to
Top of Funnel Marketing: How Can Marketers Build Successful TOFU Strategies
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Top of the funnel often gets a bad rap. After all, people want sales. They want money. The thing is,
How to Take Your LinkedIn Campaigns Beyond ABM
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If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. It’s been ahead of the
Maximize Klaviyo Performance with Website Visitor Identification
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2024 has already been a big year of change for ecommerce marketers. Major email providers like Google and Yahoo! have
Boosting Email Deliverability: 5 Strategies for DTC Marketers
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The success of email marketing hinges on a fundamental metric: email deliverability. Studies reveal that nearly 20% of emails never
Gmail Inbox Insurance: Expert Advice for the Google Spam Update
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Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st.