7 Ways to Use Our Visitor Insights Tools

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. 

Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy. 

It’s been especially difficult recently as third-party cookies rapidly disappear, making many of the prominent pixels ineffective. Add that to the pile of tracking restrictions tech giants have been implementing and you’ve got a recipe for marketing disaster. 

When you’ve got better data, you can market more efficiently and give your visitors the experience they desire and deserve. When you don’t, you’re wandering around an unfamiliar space with the lights off. 

That’s why it was so important to us to build a better system. Marketers need these insights to effectively reach their customers and potential customers. That’s why we’re so proud to have built out our Visitor Insight Tools which can power all your best campaigns. 

In this blog post, we’ll dig into 7 of the most effective ways to put our Visitor Insights tools to work. 

How to Get Visitor Insights

Considering how valuable these insights are, one of my favorite things about them is how simple they are to get. 

All you’ve got to do is set up the X-Ray pixel on any page you’d like to track. 

When you’re building a new X-Ray automation in your account, make sure that the pixel is set to is any page. Our visitor insights tool can only report information from pages the pixel tracks so this is crucial. 

From here, you’ll be building audiences and segmenting them so you can make the most of your visitor insights! 

Audience Segmentation and Visitor Insights

At the heart of any successful marketing strategy lies a profound understanding of your audience. Audience segmentation is the practice of dividing your target market into approachable groups based on demographic, psychographic, behavioral, and geographical differences. This approach enables marketers to tailor their messaging, offers, and overall strategy to meet the specific needs and preferences of each segment.

The Fundamentals of Audience Segmentation

1. Demographic Segmentation: This involves categorizing your audience based on age, gender, education level, income, occupation, and family status. It’s one of the most straightforward methods of segmentation, providing a basic yet powerful way to tailor your marketing efforts to reach different audience members effectively.

2. Psychographic Segmentation: This segmentation dives deeper into the qualitative aspects of your audience, such as their values, interests, lifestyles, attitudes, and beliefs. Understanding these elements can help you connect with your audience on a more personal and emotional level, creating campaigns that resonate deeply with their core values.

3. Behavioral Segmentation: By analyzing how individuals interact with your website and products, you can segment your audience based on their purchasing behavior, brand interactions, user status (new, returning, active, inactive), and engagement level. This data, especially when harnessed through tools like the Visitor ID X-Ray pixel, allows for highly personalized and timely marketing interventions.

4. Geographic Segmentation: Segmenting your audience based on their location—ranging from broad categories like country and state to more granular ones like city or postal code—enables localization of your marketing efforts. Geographic data can influence product offerings, promotional activities, and marketing messages to fit local cultures, seasons, and needs.

Why is Audience Segmentation Important?

Audience segmentation is not just about identifying different groups within your broader market; it’s about recognizing that each customer has unique needs and preferences that can significantly influence their buying decisions. By segmenting your audience, you can:

  • Increase Relevance: Tailor your messaging and offers to match the specific needs and interests of each segment, increasing the relevance and appeal of your communications.
  • Enhance Customer Experience: Deliver content and experiences that are aligned with each segment’s expectations and preferences, improving satisfaction and loyalty.
  • Optimize Marketing Spend: Focus your marketing resources on the segments most likely to convert, improving efficiency and ROI.
  • Drive Product Development: Gain insights into the specific needs and desires of different segments, guiding product development and innovation.

Incorporating audience segmentation into your marketing strategy allows you to move beyond a one-size-fits-all approach. By understanding and addressing the specific needs of each segment, you can create more compelling and effective marketing campaigns that drive engagement, conversion, and loyalty. Using tools like the Visitor ID X-Ray pixel, marketers have the data needed to segment their audience accurately, ensuring that every communication is as relevant and impactful as possible.

7 Ways to Use Visitor Insights

Cart Abandonment

Using the X-Ray pixel, marketers can pinpoint the exact moment a potential customer abandons their cart.

With this data, you can initiate automated, personalized email sequences that remind customers of their unfinished purchases and motivate them to complete their transactions.

Incorporate incentives like limited-time offers or free shipping to increase the likelihood of conversion. Highlight the simplicity of returning to their cart to finalize their purchase, ensuring the email content is directly linked to the abandoned items.

Retargeting to All Visitors

Retargeting ads are one of the best low-touch ways to market to your website visitors. The problem is that Facebook’s pixel doesn’t work anymore.

Things only get worse when you realize that Facebook’s audience-building tools don’t always distinguish between new and returning users. That’s a recipe for badly targeted, poorly performing ads!

Instead, use our Restore tool to port all of your website visitors into a general retargeting audience for people who’ve visited your site. This makes sure you stay on their mind.

Retargeting on Specific Products

Just because retargeting ads are a great low-touch way to stay in front of your all your website visitors doesn’t mean there’s not more you can do!

With our Customer Journey tools, you can see exactly how each person has interacted with your site, including what pages they’ve looked at and how long they’ve spent there. This is super valuable information that can help you turn visitors into buyers.

Doing this is straightforward, too. Build an audience based of everyone who has looked at the same product and port them over to Facebook with our direct integration!

This way you can keep what really interested them at their fingertips until their ready to purchase.

Browse Abandonment

Browse abandonment works with the exact same logic as cart abandonment. It just happens earlier in their experience.

It won’t convert at quite the same rate because the intent signals aren’t as strong but it’ll be way more effective than less targeted strategies.

Here you’re targeting users who have shown interest in particular categories or products without adding anything to their cart.

Use data from the X-Ray pixel to understand these visitors’ behavior and interests. Send personalized emails or display ads that remind them of what they viewed, perhaps offering additional information or incentives to encourage a revisit and eventual purchase.

Welcome Series

Craft a welcome series that immediately engages new contacts identified by the X-Ray pixel.

These series work so much better when they’re not just generic.

Personalize the series based on the visitor’s entry point and behavior on the site, providing content that aligns with their initial interests. Email is a higher-touch strategy than digital ads so it’s best to send these to users who’ve demonstrated a little more interest.

With our automation triggers, you can set different parameters depending on what’s appropriate for your business. Targeting new visitors who spend more than a certain amount of time on your page is a great strategy.

This series can educate new visitors about your brand, showcase product benefits, and offer special welcome discounts. The goal is to build a strong relationship from the first interaction, setting the stage for ongoing engagement.

Improved Attribution

Leverage the Visitor ID X-Ray pixel to enhance your marketing attribution models. By understanding the paths that visitors take before converting, you can better attribute successes to specific marketing efforts. Use this data to refine your marketing strategies, focusing resources on the channels and tactics that drive the most value. Discuss how integrating X-Ray insights with your marketing stack can lead to more accurate attribution and improved ROI.

Improved Email Deliverability

Finally, the precision targeting enabled by the X-Ray pixel can significantly improve your email marketing’s deliverability and effectiveness. By ensuring that emails are highly relevant to the recipients’ interests and behaviors, you increase the likelihood that they will engage with your messages rather than marking them as spam. Highlight strategies for segmenting your email list based on X-Ray data and tailoring content to match the interests and needs of each segment, thus improving open rates, click-through rates, and overall campaign performance.


Hopefully you see here the power of that our visitor insights can have for your marketing strategies. If you’re ready to get started boosting your ROI, check out how many visitors we can reveal for you below:

Convert Website Visitors into Real Contacts!

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