Category
Facebook Ads

How to Build an Intent-Based Facebook Retargeting Campaign
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Facebook’s ad targeting just isn’t what it used to be. Rising CPMs, shrinking performance, and algorithm changes have left marketers

Holiday Rush vs. Everyday Sales: Building Sustainable Facebook Ad Campaigns
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Black Friday and Cyber Monday? Done and dusted. And wow, this year didn’t disappoint! Shoppers in the U.S. spent a

Post-Holiday Power Moves: Meta Retargeting Strategies to Bring Back Your Black Friday Shoppers
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Black Friday might be over, but the party doesn’t have to stop. This year, Black Friday brought in a jaw-dropping

From Scrollers to Buyers: 5 Proven Tactics to Improve Meta Ads Engagement
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Meta ads are everywhere (and we mean everywhere!) but despite their prominence, not all of them do their job –

Lead Scoring + Meta Ads: The Secret to Better Targeting
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Ever felt like your Meta Ads budget is a black hole, swallowing your money without delivering the results you want?

3 Meta Ads Strategies DTC Brands Are Using to Engage Audiences
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When it comes to digital ads, there’s Meta and then there’s everyone else. Meta ads have become the go-to platform

The Ultimate Facebook CAPI Playbook: Unlocking Higher ROAS and Lower CPAs with Super CAPI
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Last month, Wordstream came out with its annual Facebook Ads Benchmarks Report. What was notable about the report, besides the

Sleigh BFCM: Top Meta Ads Strategies from Our 2024 Holiday Guide
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The holidays are coming, and if you’re looking to make this Black Friday and Cyber Monday your most successful ever,

Want to See Who Clicked Your Meta Ads? Now You Can
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We’ve talked a lot about Facebook and Meta ads over the past few months here at Customers.ai. From performance issues

It’s Time to Rethink Your Meta Ads Strategy
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If you’re running Meta Ads, you are well aware of the problems currently facing advertisers. Let’s take a look at

Why Advanced Segmentation is a Must for Facebook Advertisers
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There has been a lot of talk about Facebook ad performance lately. Between the decline of cookies and their penchant

Revolutionizing Facebook Advertising: The Top 7 Ad Hacks for 2024
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The last few years have certainly kept us on our toes. The gradual demise of the Facebook ad pixel, compounded

Maximizing ROI with Advanced Facebook Ad Strategies
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With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding

How to Use Restore by Customers.ai to Boost Your Ad Campaigns
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Digital marketing’s getting trickier by the day, isn’t it? Between all the new privacy laws, the end of those handy

Facebook Retargeting Isn’t Dead. It Just Needs a Jump Start
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Here at Customers.ai, we like to say our platform helps you remarket like it’s 2019 again. The glory days of

20 Essential Facebook Advertising Tools to Supercharge Your Ad Performance
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Running Facebook ads without the right tools? It’s like trying to cook a gourmet meal with a spoon and fork.

Future-Proofing Your Meta Ads Retargeting Strategies
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For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 billion

How to Do Facebook Remarketing in 2022 with Dennis Yu
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Run Facebook ads? If you’re looking to massively improve your return on ad spend and ROI, then you need to

Facebook Ad Reporting In 4 Easy Steps
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Every marketer can relate to going to great lengths to prove ROI on social media. Which almost always involves Facebook

How to Get Help from Facebook Ads Customer Service
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If you have ever used Facebook Ads, chances are you will need or have looked for help from Facebook Ads

Why Linking Ads to Messenger is an Advertiser’s Unicorn Dream Tactic
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Most of, or all of your Facebook ad traffic, redirects to landing pages, right? Well, there’s a “cooler” option that

Best Facebook Retargeting Strategy: The “Conversational Remarketing” Method
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Every company that’s running ads on Facebook either is or should be running retargeting ads, period. And there’s a good

9 Best Facebook Messenger Ad Examples of All Time
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As a relatively new advertising tool, there aren’t as many examples to pick and choose from. However, we’ve identified what

How To Use Facebook Messenger Sponsored Messages Ads To Run Retargeting Campaigns
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This year, we were able to get more than 80% of our previous year’s Chat Marketing Summit attendees to register

1 Amazing Facebook Messenger Ads Example + How To Create a Click-To-Messenger Ad in 10 Minutes
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Whether you attended the Customers.ai Chat Marketing Summit this year or not, you may have seen an awesome Facebook Messenger

10 Best Facebook Ad Examples Guaranteed to Boost Your Return On Ad Spend
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Truly great Facebook ad examples are the result of much trial and error. And unless you’re determined to create a

5 Reasons Facebook Messenger Ads Are Better Than Other Ads & How to Make Your Own
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Today we’re going to take a closer look at Facebook Messenger Ads — a lesser-known type of Facebook ad that

How to Get 10x Ad Results by Using HubSpot’s CRM
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The idea behind a CRM is pretty simple. You store your leads’ information and track them through the sales funnel.

Top 7 Facebook Ad Hacks of All Time
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Today you have to be creative when you’re running Facebook ads and these Facebook ad hacks will give you extra

Alert: Facebook Is Giving Away $100M Free Facebook Ad Credits. Apply Now.
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Breaking news: Today Facebook announced it is offering $100M in cash grants and Facebook ad credits to up to 30,000

How to Boost a Post on Facebook for Top Results: Step-by-Step & Tips from Facebook Ads Blitz King Dennis Yu
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In this post we’re going to walk-through how to use Facebook’s Boost Post feature like ad pros to get the

How to Do Mobile Advertising on Facebook: Interactive Mobile Ad Tactics to Give You an Edge
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Today we’re going to explain how to do mobile advertising on Facebook. Facebook announced on March 24 that traffic across

Get 10x Ad Results by Using HubSpot’s CRM
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The idea behind a CRM is pretty simple. You store your leads’ information and track them through the sales funnel.

The Complete Guide to Facebook Messenger Chatbots for Ecommerce & How to Build Your Own Sales Bot
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37% of Americans say they’d buy something from a chatbot. So for the holiday shopping season in 2017, LEGO introduced

How to Create Facebook Sponsored Messages Ads: What They Are, When to Use Them & Performance Tips
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With Sponsored Messages, Facebook advertisers can reach Messenger contacts with promotions for a business. In this article, you’ll learn: Facebook

Customers.ai + Facebook Ad Bots Case Study: Chatbots in B2C Lead Gen for the Travel Industry
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Customers.ai + Facebook Ads Sell Travel Packages to the Tune of $20K Each Week as Sales Teams Sleep! Facebook Messenger

5 Facebook Messenger Ad Tips That Will Make Every Click-to-Messenger Ad Campaign Ultra-Successful
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Ah, Facebook click-to-Messenger ads! You know about Facebook Messenger ads. You’ve heard me sing the praises of Facebook Messenger ads.

The Facebook Advertisers’ Field Guide to Killer Chat Marketing
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Facebook ad costs are rising. And for a lot of businesses, that means cost per acquisition is climbing too. Virginia

Announcing the Customers.ai Facebook Messenger Marketing Virtual Summit
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Know the one about the boiling frog? If you put a frog in a pot of boiling water it will

Last Call! Meet the Speakers of the Facebook Ads Virtual Summit & Get the Agenda Now!
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More than 11,000 Facebook advertisers have claimed their free tickets! And we’re saving your seat to Customers.ai’s Facebook Ads Virtual Summit this

7 Actionable Facebook Ads Tips that Could Change Your Facebook Marketing Game
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When we asked you what your current top challenge as a Facebook advertiser is, you said: A: Advanced Facebook ad

What Are Facebook Messenger Ads? Here is Everything You Need to Know
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When you fire up a new ad campaign on Facebook, what’s your first move? Today I want to answer all

World’s Largest & Free Online Chatbot Conference! Learn the Experts’ Facebook Messenger Marketing Strategies that Drive Leads & Sales
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Attention marketers: The chatbot marketing conference of the year is happening Sept. 20. ✓ It’s FREE for a limited time.

The Cost of Influencing an Election through Fake News and Facebook Ads is Cheaper than You Think
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Last week I ran an experiment to see if it’s still possible to become a fake news media mogul on Facebook,

My Top 10 Favorite Facebook Advertising Features You Should be Using
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Video is the future of Facebook. Someday, Facebook might even be all video, all day. And there’s good reason for
![Facebook Ads, Fake News and the Shockingly Low Cost of Influencing an Election [DATA]](https://customers.ai/wp-content/uploads/2017/10/unicorn_fake.jpg)
Facebook Ads, Fake News and the Shockingly Low Cost of Influencing an Election [DATA]
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Author: Larry Kim, CEO Customers.ai Last week I ran a Facebook fake news experiment to see if it’s still possible