As marketers, we spend countless hours and resources driving traffic to our websites, landing pages, social media channels, etc. And it’s exciting to see those numbers go up—more visitors, more clicks, more engagement!
But here’s the truth: none of that matters if we’re not capturing the most important thing—our leads.
In the rush to get attention, many marketers overlook one crucial step: actually identifying who those visitors are.
That’s where lead capture software comes into play.
Lead capture tools don’t just help you track who’s visiting – they tell you who they are, what they’re interested in, and, most importantly, where they are in the buying funnel.
With the right lead capture software, you can finally bridge that gap—nurturing your audience from the moment they engage to the point they convert.
In this post, we’ll dive deep into 15 of the best lead capture software tools for 2025, exploring their unique features, benefits, and reviews to help you choose the best one for your needs.
Lead Capture Software
- Customers.ai
- Justuno
- OptinMonster
- JotForm
- Leadpages
- Unbounce
- Sleeknote
- Podium
- Stova
- Privy
- Sumo
- ConvertFlow
- Drift (Now Salesloft)
- OptiMonk
- Wishpond
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What is Lead Capture Software?
Before we dive into the specific tools, it’s important to understand what lead capture software is and why it’s essential for marketers.
Lead capture software is a tool designed to help businesses identify and collect information from potential customers (leads) who visit their website or engage with their digital content. This software enables marketers to gather key details, such as a visitor’s name, email address, and behavior on the site, which can then be used to guide the lead through the sales funnel.
With lead capture software, you don’t have to let visitors slip away unnoticed. It helps you grab their info and follow up in a way that feels natural, turning casual browsers into real business opportunities.
At the end of the day, it’s all about keeping the conversation going and making sure you’re not missing out on potential customers.
What does Lead Capture Software Do?
So, what exactly does lead capture software do?
In simple terms, it grabs key info from your website visitors.
For example, if someone visits your ecommerce store but leaves without making a purchase, lead capture software can grab their email through a pop-up form or a special offer, like a 10% discount code. Now, you have their contact details and can follow up with a personalized email or retarget them through ads.
But it doesn’t stop there. Say another visitor is comparing a few services on your site and clicks on multiple pages. Lead capture tools like visitor identification can track that behavior and tell you where this person is in the buying process—are they just browsing or showing real intent?
It helps you organize that data so you can follow up at the perfect moment, with the right message to move them closer to becoming a customer.
In short, lead capture software automates the process of turning visitors into leads, helping you understand who they are, what they’re interested in, and how to nurture them into paying customers.
Who Uses Lead Capture Software?
Traditionally, lead capture software has been a go-to for B2B companies—think sales teams tracking high-value leads and nurturing them through long buying cycles.
But these days, it’s just as useful for ecommerce businesses, service-based companies, and even local shops. Whether you’re running an online store that needs to capture email addresses for abandoned carts or a B2B company looking to track potential clients, lead capture software helps streamline the process.
It’s not limited to just big businesses, either. Marketers, small business owners, and agencies all use these tools to turn website visitors into customers, no matter what industry they’re in.
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The Best Lead Capture Software [Reviewed]
Alright, now let’s really get into why we’re here.
We’ve talked about what lead capture software is and how it can work for any business, but now it’s time to check out the best tools available.
Below, we’ve reviewed 15 top lead capture software options for 2025, highlighting their features, strengths, and what makes them stand out.
Whether you’re just starting or looking to upgrade, there’s something here for everyone.
**Note: Pricing info is as of October 2024**
1. Customers.ai
Site: https://www.customers.ai
What it Does: Customers.ai is an AI-powered lead capture and remarketing tool designed to help businesses capture high-intent visitors, track the customer journey, and nurture leads across multiple channels through it’s integrations with Klaviyo, Shopify, Meta, and more. It automates follow-ups via email and sends audiences to ad remarketing platforms to help convert leads into customers. It’s especially useful for ecommerce and DTC businesses, providing detailed visitor tracking and segmentation.
Pricing:Customers.ai offers flexible pricing with a free trial and paid plans starting at $99/month.
Rating: ★★★★★ (4.8/5)
Customers.ai Lead Capture Software Reviews:
Customers.ai consistently receives high marks from users for its ease of use, powerful lead capture capabilities, and its all-in-one approach to marketing automation. Here’s what real users have to say:
- Ease of Use: Many users appreciate how intuitive the platform is. One G2 reviewer mentioned, “Customers.ai makes lead capture and automation a breeze. I was able to set up my campaigns in minutes without needing any technical skills.” This ease of use is a common theme, especially for small businesses and teams without dedicated technical resources.
- AI-Powered Automations: A key standout is Customers.ai’s AI-driven tools. A reviewer on Trustpilot noted, “The AI automations have drastically reduced the time we spend managing our lead follow-ups. It captures our visitors and instantly sends them into the right workflows, boosting our conversion rates significantly.”
- Lead Identification and Retargeting: Customers also rave about the ability to not only capture leads but to take action with them. A Capterra review said, “The visitor identification and retargeting features are incredible. We can now track anonymous visitors, identify who they are, and remarket to them via ads and email. It’s helped us capture leads we would have otherwise lost.”
- Customer Support: Several reviewers have praised the platform’s customer support. One G2 reviewer shared, “The support team is always responsive and ready to help. Whenever we hit a snag, they’ve been there to guide us through, making sure we get the most out of the platform.”
2. Justuno
Site: https://www.justuno.com
What it Does: Justuno is a conversion optimization platform that provides on-site pop-ups, banners, and form builders to capture leads and grow email lists. It integrates with popular ecommerce and marketing platforms.
Pricing: Free plan with additional plans start at $35/month with a 14-day free trial.
Rating: ★★★★☆ (4.5/5)
Justuno Lead Capture Software Reviews:
Justuno is known for its conversion optimization and lead capture features for ecommerce businesses.
- Conversion Boost: A reviewer on G2 noted, “Justuno’s AI-driven pop-ups have helped us increase conversions and grow our email list significantly.”
- Personalization: A Capterra user said, “The personalization and targeting options are fantastic. We’re able to show different offers to different segments of our audience, which has improved our results.”
Support: A Trustpilot review highlighted, “Their support team is always responsive and goes above and beyond to help us optimize our campaigns.”
3. OptinMonster
Site: https://www.optinmonster.com
What it Does: OptinMonster specializes in building lead capture forms such as pop-ups, slide-ins, and banners to convert website visitors into subscribers and customers. It’s known for its A/B testing features and exit-intent technology.
Pricing: Plans start at $7/month, billed annually.
Rating: ★★★★☆ (4.5/5)
OptinMonster Lead Capture Software Reviews:
OptinMonster is widely praised for its conversion optimization features and exit-intent technology.
- Lead Conversion: A G2 reviewer shared, “OptinMonster’s exit-intent technology has saved us thousands in lost leads. We’ve been able to capture users who were about to leave and turn them into subscribers or customers.”
- User Interface: One user on Trustpilot commented, “The drag-and-drop builder is easy to use, and the templates made it simple to get started without needing a designer.”
- Flexibility: On Capterra, a reviewer mentioned, “The flexibility to run different campaigns—pop-ups, slide-ins, banners—has given us a lot of creative control over how we capture leads.”
4. JotForm
Site: https://www.jotform.com
What it Does: JotForm is a form builder that allows users to create custom forms for lead capture, surveys, and more. It integrates with email marketing services and CRMs, making it easy to collect and manage leads.
Pricing: Free for basic features, with paid plans starting at $34/month.
Rating: ★★★★☆ (4.7/5)
JotForm Lead Capture Software Reviews:
JotForm is known for its versatile form-building capabilities and ease of use.
- Custom Forms: One G2 reviewer noted, “We’ve used JotForm to create everything from lead capture forms to customer surveys. The flexibility and customization options are unmatched.”
- Ease of Use: A Capterra user mentioned, “Building forms on JotForm is incredibly easy, even for non-technical users. Plus, the integrations with CRMs and email platforms are seamless.”
- Customer Service: A Trustpilot review praised JotForm’s support, saying, “The customer support team is always quick to respond and offers real solutions.”
5. Leadpages
Site: https://www.leadpages.com
What it Does: Leadpages is a landing page builder designed to help businesses capture leads through high-converting landing pages, pop-ups, and alert bars. It integrates with a wide variety of marketing tools.
Pricing: Plans start at $37/month with a 14-day free trial.
Rating: ★★★★☆ (4.4/5)
Leadpages Lead Capture Software Reviews:
Leadpages is highly regarded for its landing page builder and conversion tracking tools.
- Landing Page Quality: A Capterra user said, “Leadpages makes it simple to create beautiful, high-converting landing pages. We’ve seen a huge boost in our lead capture since using the platform.”
- Integrations: One G2 reviewer noted, “The integrations with email and CRM systems allow us to instantly follow up with leads, which is essential for our business.”
- Support: On Trustpilot, a reviewer commented, “Leadpages’ customer service team is phenomenal. They’re always willing to help us optimize our pages and improve our conversion rates.”
6. Unbounce
Site: https://www.unbounce.com
What it Does: Unbounce is a platform for building and optimizing landing pages, pop-ups, and sticky bars to capture and convert leads. It’s known for its A/B testing and AI-driven suggestions to improve conversions.
Pricing: Plans start at $99/month with a 14-day free trial.
Rating: ★★★★☆ (4.5/5)
Unbounce Lead Capture Software Reviews:
Unbounce is frequently praised for its A/B testing capabilities and the quality of its landing pages.
- A/B Testing: A G2 user wrote, “The A/B testing features in Unbounce have helped us refine our messaging and design, leading to higher conversion rates.”
- Landing Page Builder: One reviewer on Capterra shared, “Unbounce is easy to use and has great drag-and-drop features that make building landing pages fast and simple.”
- Support: A Trustpilot review mentioned, “Their support team is knowledgeable and quick to respond, helping us get the most out of the platform.”
7. Sleeknote
Site: https://www.sleeknote.com
What it Does: Sleeknote helps ecommerce sites convert visitors into leads through personalized pop-ups, slide-ins, and banners. It focuses on capturing emails and reducing cart abandonment with advanced targeting options.
Pricing: Plans start at $59/month with a 7-day free trial.
Rating: ★★★★☆ (4.6/5)
Sleeknote Lead Capture Software Reviews:
Sleeknote is widely recognized for its ecommerce-focused lead capture solutions and personalized pop-ups.
- Pop-Up Customization: A reviewer on G2 said, “Sleeknote’s customization options are fantastic. We’re able to tailor the pop-ups to match our brand and message, making them far more effective.”
- Targeting Options: A user on Capterra noted, “The advanced targeting rules let us show the right message to the right visitor, which has boosted our conversion rates significantly.”
- Support: On Trustpilot, a reviewer wrote, “Sleeknote’s support team is always there to help us set up campaigns and offer advice on best practices.”
8. Podium
Site: https://www.podium.com
What it Does: Podium is a lead capture tool that focuses on converting website visitors into leads through text messaging and chat. It’s particularly useful for local businesses to communicate with potential customers and capture leads in real-time.
Pricing: Custom pricing based on business needs; starts around $399/month.
Rating: ★★★★☆ (4.5/5)
Podium Lead Capture Software Reviews:
Podium is well-reviewed for its focus on local businesses and its text-based lead capture tools.
- Customer Engagement: A G2 reviewer said, “Podium has revolutionized how we engage with potential customers. The ability to capture leads via text has dramatically increased our response rates.”
- Ease of Use: One Trustpilot review mentioned, “It was so easy to set up and use Podium. We started capturing and converting leads within a day.”
- Support: A Capterra user noted, “Podium’s customer support has been amazing. They walked us through every step of the integration process.”
9. Stova (Formerly Aventri)
Site: https://www.stova.io
What it Does: Stova is an event management platform that includes lead capture tools for event organizers. It allows businesses to collect and manage leads from event registrations, networking, and other engagement activities.
Pricing: Custom pricing based on the size of the event and features required.
Rating: ★★★★☆ (4.3/5)
Stova Lead Capture Software Reviews:
Stova is popular among event organizers for its lead capture and attendee engagement features.
- Event Lead Capture: A G2 reviewer shared, “We use Stova for all our event lead capture needs. It helps us collect valuable attendee data and follow up quickly.”
- Event Management: One Capterra user mentioned, “Stova makes it easy to manage attendees and gather leads during and after events, all in one platform.”
- Support: A Trustpilot reviewer wrote, “Their support team is incredibly responsive and knowledgeable, helping us make the most out of the platform.”
10. Privy
Site: https://www.privy.com
What it Does: Privy offers pop-ups, email capture forms, and exit-intent banners, primarily targeting ecommerce stores. It also includes email marketing features, making it a comprehensive tool for lead generation and follow-ups.
Pricing: Paid plans starting at $24/month.
Rating: ★★★★☆ (4.6/5)
Privy Lead Capture Software Reviews:
Privy is well-liked for its ecommerce focus and ability to reduce cart abandonment through lead capture.
- Cart Abandonment: A G2 reviewer said, “Privy’s pop-ups and exit-intent features have helped us reduce cart abandonment and recover lost sales.”
- Ease of Use: On Capterra, a user shared, “It’s super easy to create pop-ups and email capture forms without needing a developer. Plus, it integrates seamlessly with our Shopify store.”
- Support: A Trustpilot review mentioned, “Privy’s support team has been excellent at helping us optimize our campaigns and get more conversions.”
11. Sumo (Now Bdow)
Site: https://www.bdow.com
What it Does: Bdow (previously Sumo) is a suite of tools that help websites capture leads through pop-ups, scroll boxes, and other opt-in forms. It also offers email marketing integrations and social sharing tools to maximize conversions.
Pricing: Free plan available, with paid plans starting at $12/month (billed annually).
Rating: ★★★★☆ (4.3/5)
Sumo (now Bdow) Lead Capture Software Reviews:
Sumo (now Bdow) is praised for its simplicity and effectiveness in capturing leads with pop-ups and scroll boxes.
- Lead Generation: A G2 reviewer shared, “Sumo has been great for helping us capture leads through simple, effective pop-ups that don’t disrupt the user experience.”
- Easy Setup: On Capterra, a user mentioned, “It was incredibly easy to install and set up Sumo. We saw results within the first week of using it.”
- Support: A Trustpilot review stated, “The customer service is always helpful, especially when it comes to tweaking the settings to match our needs.”
12. ConvertFlow
Site: https://www.convertflow.com
What it Does: ConvertFlow is a lead generation platform that helps marketers create personalized on-site experiences, including pop-ups, forms, and quizzes, to capture and convert leads. It integrates with various CRM and email marketing platforms to automate follow-ups.
Pricing: Plans start at $22/month with a 14-day free trial.
Rating: ★★★★☆ (4.6/5)
ConvertFlow Lead Capture Software Reviews:
ConvertFlow earns praise for its personalization features and seamless integrations.
- Customizability: One G2 user wrote, “The ability to create personalized funnels and on-site experiences is a game-changer for us. ConvertFlow integrates well with our email platform, allowing us to build highly targeted lead capture forms.”
- Ease of Use: Another reviewer on Capterra mentioned, “We had our pop-ups and lead forms running in no time, and it was super easy to integrate with our CRM.”
- Support: Trustpilot reviews frequently mention the helpful customer support, with one stating, “ConvertFlow’s support team walked us through every step of the setup process.”
13. Drift (Now Salesloft)
Site: https://www.salesloft.com
What it Does: Drift (now Salesloft) is a conversational marketing platform that uses live chat and chatbots to capture leads. It helps businesses engage website visitors in real time, making it easier to convert them into leads.
Pricing: Plans start at $2,500/year.
Rating: ★★★★☆ (4.4/5)
Drift (now Salesloft) Lead Capture Software Reviews:
Drift (now Salesloft) is often praised for its conversational marketing and lead capture features via chatbots.
- Chatbots for Lead Capture: A G2 reviewer mentioned, “Drift’s chatbots have completely transformed our lead capture strategy. We’re able to engage visitors in real-time and capture their information before they leave.”
- Customer Engagement: A Capterra user shared, “Drift’s conversational approach to marketing has helped us engage with more potential customers, leading to better conversions.”
- Support: On Trustpilot, a reviewer wrote, “Drift’s customer support team is top-notch. They’ve helped us get the most out of their tools and optimize our workflows.”
14. OptiMonk
Site: https://www.optimonk.com
What it Does: OptiMonk specializes in pop-ups, sticky bars, and other on-site messages designed to capture leads and increase conversions. It offers personalization and A/B testing features to optimize performance.
Pricing: Free plan available, with paid plans starting at $32/month.
Rating: ★★★★☆ (4.6/5)
OptiMonk Lead Capture Software Reviews:
OptiMonk is highly regarded for its personalization and A/B testing features in lead capture.
- Personalization: A G2 reviewer shared, “The personalization options in OptiMonk allow us to create highly targeted pop-ups that convert better than any generic pop-ups we’ve tried.”
- A/B Testing: On Capterra, a user wrote, “The A/B testing features are easy to use and have helped us identify the best-performing lead capture campaigns.”
- Support: A Trustpilot review mentioned, “OptiMonk’s support team is always quick to help us troubleshoot and optimize our pop-ups.”
15. Wishpond
Site: https://www.wishpond.com
What it Does: Wishpond is a lead generation platform that includes landing pages, pop-ups, forms, and contests to capture leads. It also provides email marketing and automation tools to help nurture those leads.
Pricing: Custom pricing
Rating: ★★★★☆ (4.4/5)
Wishpond Lead Capture Software Reviews:
Wishpond is popular for its lead capture, landing page builder, and email marketing integration.
- All-in-One Platform: A G2 reviewer said, “Wishpond makes it easy to create landing pages, capture leads, and follow up with email automation—all in one platform.”
- Ease of Use: On Capterra, a user mentioned, “We love how easy it is to create campaigns and landing pages with Wishpond. It’s user-friendly and packed with features.”
How to Choose Your Lead Capture Software
With so many lead capture tools available, how do you decide which one is right for you?
The truth is, there’s no one-size-fits-all solution. Depending on your business, you might need a combination of tools to meet your goals. Whether it’s a pop-up builder for your ecommerce store, a chatbot for real-time lead capture, or a more comprehensive platform that does it all, like Customers.ai, having a variety of tools in your marketing toolkit is key.
While we’ve reviewed 15 of our favorites, there are plenty of other great options out there. The best approach is to think about your specific needs—whether it’s simplicity, advanced targeting, or full automation—and choose the tools that help you convert visitors into leads most effectively.
If you’re ready to get started today, try Customers.ai free and start capturing leads with names, emails, and more in just a few clicks. It’s the all-in-one solution for turning anonymous visitors into actionable opportunities.
Don’t let your traffic slip away—start capturing leads now and see the difference!
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Important Next Steps
- See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
- Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
- Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.
Lead Capture Software FAQs
How does lead capture software work?
Lead capture software uses forms, pop-ups, chatbots, or landing pages to gather visitor data. This information is then stored for future follow-ups, nurturing, and conversion.
Why is lead capture software important?
Lead capture software is crucial because it helps businesses convert website traffic into leads, allowing them to grow their contact lists and improve sales.
What are examples of lead capture software?
Examples of lead capture software include Customers.ai, OptinMonster, ConvertFlow, Leadpages, JotForm, and Sleeknote.
Who uses lead capture software?
Lead capture software is used by marketers, sales teams, and businesses of all sizes, from small ecommerce stores to large B2B companies.
What are the best lead capture tools?
Some of the best lead capture tools are Customers.ai, OptinMonster, ConvertFlow, Leadpages, and Drift, all known for their powerful lead generation features.
How much does lead capture software cost?
The cost of lead capture software varies, with some tools offering free plans and others starting around $9/month, with higher tiers offering more features.
Can lead capture software integrate with my CRM?
Yes, most lead capture software integrates with popular CRMs like Salesforce, HubSpot, and Zoho, making it easy to manage and nurture leads.
Does lead capture software work for ecommerce?
Yes, lead capture software works great for ecommerce businesses by capturing emails, reducing cart abandonment, and retargeting visitors through ads.
What features should I look for in lead capture software?
Key features include customizable forms, pop-ups, A/B testing, integrations with email platforms or CRMs, and automation tools to follow up with leads.
Can lead capture software help with retargeting?
Yes, many lead capture tools like Customers.ai allow you to capture leads and then retarget them through email or ads, increasing the chances of conversion.
Is lead capture software easy to use?
Most lead capture tools are designed to be user-friendly, with drag-and-drop builders and pre-made templates to make it easy for non-technical users to set up.
What is the difference between lead capture software and CRM?
Lead capture software focuses on collecting visitor information, while CRM systems help manage and nurture those leads throughout the sales process.
Can I use multiple lead capture tools?
Yes, many businesses use a combination of lead capture tools to meet different needs, such as pop-ups for lead generation and chatbots for real-time engagement.
What’s the best lead capture software for small businesses?
For small businesses, tools like Customers.ai, JotForm, and Privy are affordable and easy to use, offering powerful lead generation features.
How do I choose the best lead capture software for my business?
Consider your specific needs, such as budget, integration requirements, and features like automation or personalization, to select the right tool for your business.
Can lead capture software help improve conversion rates?
Yes, by targeting visitors with relevant forms or pop-ups, lead capture software helps you collect high-intent leads, which can lead to higher conversion rates.
Is lead capture software only for B2B companies?
No, lead capture software works for both B2B and B2C businesses, including ecommerce, service providers, and agencies.
What is the easiest lead capture software to use?
Tools like Customers.ai and Leadpages are often cited as being extremely user-friendly, with easy setups and intuitive interfaces.
How do I set up lead capture software on my website?
Most lead capture tools provide simple integrations or plugins for popular website platforms like WordPress, Shopify, and Wix, making it easy to get started.
