The Top 30 Must-Have AI Tools for Marketing in 2025

Artificial intelligence isn’t just some sci-fi fantasy anymore – it’s here and it’s changing how marketing gets done. Did you know that 80% of marketers believe AI is going to completely reshape the industry by 2025? (Yeah, it’s that big of a deal.)

Think about it: AI tools can handle the boring stuff like task automation, whip up personalized messages that actually connect, and even help you create content that’s not just good, but great. It’s legit like having a marketing superpower in your back pocket.

In this post, we’re breaking down exactly how AI can help you step up your marketing game. We’ll talk about the perks, dig into the best tools out there, and give you some tips to figure out which ones are worth your time (and money).

Sound good? Let’s get into it.

• Types of AI Tools for Marketing
• Best AI Tools for Marketing
• How to Choose the Right AI Tools for Marketing
• Benefits of AI Tools for Marketing
• FAQs: Your AI Tools for Marketing Questions

Types of AI Tools for Marketing

AI isn’t a one-size-fits-all deal. It’s got tools for every part of your marketing strategy. Whether it’s creating killer content, keeping your social media game strong, or digging into data, there’s a tool for every part of the process.

Here’s a breakdown of the main categories:

1. AI Tools for Content Creation

Creating fresh, engaging content is no joke. But AI tools can help by taking care of the heavy lifting.

They can whip up blog posts, ad copy, or even social media captions in seconds.

Tools like Jasper.ai and Writesonic are great for generating ideas or long-form content, while Grammarly makes sure you don’t accidentally post something with typos (we’ve all been there).

2. AI Tools for Social Media Management

If keeping up with social media feels like a full-time job, you’re not alone.

That’s where AI tools come in.

They can schedule posts, analyze what’s performing well, and even give you suggestions for what to post next. Tools like Hootsuite and Buffer make staying consistent a breeze, while Lately can turn a blog post into bite-sized social captions that are ready to go.

3. AI Tools for Email Marketing

Email campaigns still work like a charm…when you do them right.

AI tools can help you craft emails that feel personal, figure out the best time to send them, and make sure you’re not just shouting into the void. Tools like Klaviyo and HubSpot make email marketing feel less like a chore and more like a secret weapon.

4. AI Tools for SEO Optimization

Getting to the top of Google’s search results takes more than luck. It takes a full-fledged SEO strategy. AI tools can help you find the right keywords, optimize your site, and keep an eye on your rankings.

Tools like Surfer SEO, Semrush, and Ahrefs make it way easier to figure out what’s working and what you need to fix to get noticed.

5. AI Tools for Data and Analytics

Numbers don’t lie but they also don’t explain themselves. That’s where AI tools for data and analytics come in.

They’ll help you make sense of your marketing performance, predict what might work next, and give you the insights you need to improve. Google Analytics 4 and Tableau are great for turning messy data into clear, actionable steps.

The bottom line? AI tools can save you time, make your life easier, and help you focus on the stuff that actually matters.

The Top 30 AI Tools for Marketing

Now that we’ve navigated through the different types of AI tools reshaping marketing strategies, let’s zero in on the cream of the crop. Here’s the full list if you want to jump to a particular tool:

1. Customers.ai
2. Jasper
3. Anyword
4. Scalenut
5. Semrush
6. Pro Rank Tracker
7. Ink
8. Seventh Sense
9. Acrolinx
10. Marketmuse
11. Collato
12. Gong.io
13. Metadata.io
14. VSL.ai
15. AdScale
16. Adaptive
17. Undetectable.ai
18. Copy.ai
19. Phrasee
20. Yotpo
21. Albert.ai
22. Wordtune
23. Axiom.ai
24. Synthesia.io
25. Optimonk
26. Grammarly
27. Hemingway
28. Narrative BI
29. Byword
30. Descript

#1 Best AI Tool for Marketing: Customers.ai Visitor ID

What is Customers.ai?

Customers.ai Visitor Identification is a tool designed to identify and convert anonymous website visitors into actionable leads. By capturing detailed visitor information like names, email addresses, visit behaviors, and referral sources, it helps businesses uncover valuable prospects who might otherwise go unnoticed.

Why We Love It

• It reveals up to 20% of anonymous website visitors without intrusive pop-ups or forms.
• The tool enhances lead generation by enriching contact profiles with B2C consumer or B2B business data.
• Provides deeper insights into visitor behavior, such as which pages were viewed, how long visitors stayed, and how they found your site, giving you a clearer picture of your audience.

Even better, adding it to high-intent pages on your website is easy! 

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

Once you have it set up on specific pages, you can easily run targeted outreach automations based on what the user visited. 

Email Deliverability Tools

We’ve got email deliverability tools built right into our automation to protect your reputation. 

All our email automations begin with our Signs of Life Detector. 

After your email contacts are validated, we send an opening email. If your leads open the email, we put them through the rest of your automation. If they don’t, we don’t. Easy! 

This reduces spam complaints and gets your emails in front of the people who matter. 

Round Robin Sending 

Another tool for protecting your deliverability is round robin sending. 

We automatically send emails from multiple accounts. This means you can send more emails a day without catching the eye of email providers. 

#2 Best AI Tool for Marketing: Jasper.ai

Jasper.ai is an AI-driven content creation platform designed to assist marketers, writers, and businesses in generating high-quality written material efficiently.

What is Jasper.ai? 

Jasper.ai streamlines the content creation process by generating various forms of written content, including blog posts, social media updates, marketing copy, and more. Users input specific prompts or topics, and Jasper produces coherent and contextually relevant text tailored to the desired tone and style.

Why We Love It:

• Efficiency: Jasper significantly reduces the time required to produce content, allowing users to focus on strategy and creativity.
• Versatility: With over 50 templates, Jasper caters to diverse content needs, from ad copy to long-form articles.
• Customization: The platform adapts to various tones and styles, ensuring the generated content aligns with brand voice and audience expectations.

How It Uses AI

Jasper.ai leverages advanced machine learning models, including custom proprietary models and well-known third-party models such as OpenAI’s GPT-4, Cohere, and Anthropic. These models enable Jasper to understand context, generate human-like text, and adapt to specific writing styles, making it a valuable tool for content creators seeking to enhance productivity and maintain quality.

#3 Best AI Tool for Marketing: Anyword

What is Anyword? 

Anyword is an AI-powered writing platform that assists marketers in creating on-brand content tailored to various channels, including ads, social media posts, emails, and blogs. It offers predictive performance scores to gauge how well your content will resonate with your target audience before publication.

Why We Love It:

• Data-Driven Insights: Anyword’s predictive performance scores provide valuable feedback, helping you choose the most effective copy variations.
• Versatility: The platform supports a wide range of content types, making it a one-stop solution for diverse marketing needs.
• User-Friendly Interface: With its intuitive design, Anyword simplifies the content creation process, even for those without extensive writing experience.

How It Uses AI

Anyword utilizes advanced natural language processing models to generate and optimize content. By analyzing vast amounts of marketing data, it predicts the performance of different copy variations, enabling you to craft messages that are more likely to engage your audience and drive results.

#4 Best AI Tool for Marketing: Scalenut

What is Scalenut? 

Scalenut is an AI-powered SEO and content marketing platform that streamlines the entire content lifecycle, from planning and research to creation and optimization. It offers tools for keyword planning, content creation, and real-time SEO scoring, enabling marketers to produce high-quality, search-optimized content efficiently.

Why We Love It:

• Comprehensive Suite: Scalenut integrates various content marketing tools into a single platform, simplifying workflows and enhancing productivity.
• AI-Driven Insights: The platform provides data-backed recommendations for content strategies, helping users stay ahead of competitors.
• User-Friendly Interface: With features like Cruise Mode, users can generate SEO-friendly blogs in under five minutes, making content creation swift and straightforward.

How It Uses AI

Scalenut leverages advanced AI algorithms to analyze search engine data, identify relevant keywords, and generate content that aligns with SEO best practices. Its AI writing capabilities assist in crafting human-like, engaging content, while real-time SEO scoring ensures optimization throughout the writing process.

#5 Best AI Tool for Marketing: Semrush

What is Semrush? 

Semrush is an all-in-one digital marketing platform offering a comprehensive suite of tools for SEO, content marketing, competitor analysis, PPC, and social media management. It enables marketers to enhance online visibility, conduct in-depth keyword research, audit websites, and track performance metrics across various channels.

Why We Love It:

• Comprehensive Toolset: Semrush provides a wide array of features, including keyword research, site audits, backlink analysis, and rank tracking, all within a single platform.
• Competitive Analysis: The platform offers insights into competitors’ strategies, helping users identify opportunities and stay ahead in the market.
• User-Friendly Interface: With intuitive dashboards and customizable reports, Semrush makes it easy to monitor and analyze marketing performance.

How It Uses AI

Semrush employs advanced algorithms and machine learning models to process vast amounts of data, delivering actionable insights and recommendations. Its AI-driven tools assist in identifying keyword opportunities, analyzing search trends, and optimizing content strategies, enabling marketers to make data-informed decisions and improve their digital marketing efforts.

#6 Best AI Tool for Marketing: Pro Rank Tracker

What is ProRank Tracker? 

ProRankTracker is a specialized SEO rank tracking and reporting tool designed for SEO agencies, professionals, and website owners. It provides accurate daily updates on keyword rankings across multiple search engines, including Google, Bing, Yahoo, YouTube, and Amazon. The platform offers comprehensive reporting options, enabling users to monitor their SEO performance and make informed decisions to improve their online visibility.

Why We Love It:

• Accuracy: ProRankTracker boasts one of the most precise algorithms in the industry, ensuring reliable tracking of keyword positions.
• Comprehensive Reporting: With over 20 report types, users can generate detailed, customizable reports that cater to various needs, including white-label options for client presentations.
• User-Friendly Interface: The platform is web-based and offers a multilingual interface, making it accessible and easy to navigate for users worldwide.

How It Uses AI

ProRankTracker utilizes advanced algorithms to process and analyze vast amounts of SERP data, providing users with accurate and up-to-date keyword rankings. While the platform focuses on delivering precise rank tracking, it also offers features like keyword suggestions and search volume data, aiding users in refining their SEO strategies.

#7 Best AI Tool for Marketing: Ink

What is Ink? 

INK is an AI-powered content creation and optimization platform designed to assist marketers, writers, and businesses in producing high-quality, SEO-friendly content. It offers a suite of tools, including an AI writer, SEO optimizer, and content planner, to streamline the content development process.

Why We Love It:

• Comprehensive Toolset: INK combines multiple functionalities—such as keyword research, content generation, and SEO optimization—into a single platform, enhancing efficiency and productivity.
• User-Friendly Interface: The platform is intuitive and easy to navigate, making it accessible for users with varying levels of technical expertise.
• Content Shield Feature: INK’s Content Shield protects your content and site from AI penalties and plagiarism, ensuring originality and compliance with search engine guidelines.

How It Uses AI

INK leverages advanced AI algorithms to analyze search engine data, identify relevant keywords, and generate content that aligns with SEO best practices. Its AI writing capabilities assist in crafting human-like, engaging content, while real-time SEO scoring ensures optimization throughout the writing process.

#8 Best AI Tool for Marketing: Seventh Sense

What is Seventh Sense? 

Seventh Sense is an AI-driven email delivery optimization platform designed to enhance the performance of your existing email marketing campaigns. It integrates seamlessly with platforms like HubSpot and Marketo to personalize email send times and frequencies for each recipient, aiming to increase engagement and deliverability.

Why We Love It:

• Personalized Send Times: By analyzing individual engagement patterns, Seventh Sense ensures emails are delivered when recipients are most likely to interact, boosting open and click-through rates.
• Improved Deliverability: Optimizing send times and throttling email delivery helps maintain a positive sender reputation, reducing the chances of emails landing in spam folders.
• Flexibility: The platform allows for adjustments during campaigns, such as pausing deliveries or modifying content, providing greater control over email marketing efforts.

How It Uses AI

Seventh Sense employs machine learning algorithms to analyze historical engagement data of each contact. This analysis identifies optimal send times and preferred email frequencies, enabling the platform to personalize email delivery schedules. By continuously learning from recipient behaviors, Seventh Sense adapts to changes, ensuring ongoing optimization of email campaigns.

#9 Best AI Tool for Marketing: Acrolinx

What is Acrolinx? 

Acrolinx is an AI-powered content governance platform that helps enterprises maintain consistent and high-quality content across all channels. It analyzes your content against customized style guides, terminology, and tone of voice to ensure alignment with brand standards and compliance requirements.

Why We Love It:

• Consistency at Scale: Acrolinx ensures all content, regardless of the creator, adheres to the same quality and style guidelines, maintaining a unified brand voice.
• Efficiency Boost: By providing real-time guidance and automated checks, it reduces the time spent on editing and reviewing, speeding up the content creation process.
• Compliance Assurance: The platform helps identify and correct content that may not meet regulatory or legal standards, mitigating potential risks.

How It Uses AI

Acrolinx utilizes advanced natural language processing (NLP) and machine learning algorithms to analyze and score content. It provides actionable insights and suggestions to improve clarity, tone, and adherence to brand guidelines. Additionally, Acrolinx offers AI guardrails to ensure that both human and AI-generated content remain compliant with enterprise standards.

#10 Best AI Tool for Marketing: MarketMuse

What is Market Muse? 

MarketMuse is an AI-powered content research and optimization platform designed to assist content creators, marketers, and SEO professionals in developing high-quality, comprehensive content strategies. It analyzes your existing content, identifies gaps, and provides data-driven recommendations to enhance content quality and search engine performance.

Why We Love It:

• Comprehensive Content Analysis: MarketMuse evaluates your entire content inventory, offering insights into strengths, weaknesses, and opportunities for improvement.
• Personalized Metrics: The platform provides unique metrics like Personalized Difficulty and Topic Authority, helping you prioritize content efforts effectively.
• Efficient Content Planning: With AI-driven content briefs and optimization suggestions, MarketMuse streamlines the content creation process, saving time and resources.

How It Uses AI

MarketMuse employs advanced AI algorithms to analyze vast amounts of content and search engine data. Its proprietary topic modeling technology identifies relevant topics and subtopics, ensuring your content is comprehensive and aligned with user intent. Additionally, MarketMuse’s AI-driven insights assist in content planning, optimization, and competitive analysis, enabling data-informed decision-making.

#11 Best AI Tool for Marketing: Collato

What is Collato? 

Collato is an AI-powered platform designed to streamline knowledge management and collaboration within product teams. It connects and organizes information from various sources, enabling users to efficiently search, summarize, and generate content based on their collective knowledge.

Why We Love It:

• Centralized Knowledge Base: Collato consolidates information from multiple tools, reducing information silos and making it easier to access relevant data.
• Enhanced Collaboration: The platform facilitates real-time collaboration, allowing team members to work together seamlessly on projects and documents.
• Time-Saving Automation: By automating tasks like note-taking and document generation, Collato frees up time for teams to focus on strategic initiatives.

How It Uses AI

Collato leverages advanced AI algorithms to process and analyze data from various sources, providing users with accurate and contextually relevant information. Its AI-driven search engine delivers instant, human-like answers to product-related questions, while its document generation capabilities create tailored content based on the team’s existing knowledge.

#12 Best AI Tool for Marketing: Gong.io

What is Gong.io? 

Gong.io is an AI-driven revenue intelligence platform that captures and analyzes customer interactions across calls, meetings, and emails. It provides sales teams with actionable insights to enhance decision-making, improve sales strategies, and drive revenue growth.

Why We Love It:

• Comprehensive Visibility: Gong offers a complete view of customer interactions, enabling sales teams to understand deal progress and identify potential risks.
• Data-Driven Coaching: The platform delivers insights into sales conversations, helping managers coach reps effectively based on real data.
• Accurate Forecasting: By analyzing patterns in customer interactions, Gong enhances the accuracy of sales forecasts, leading to better planning and resource allocation.

How It Uses AI

Gong utilizes advanced AI algorithms to transcribe and analyze sales conversations, extracting key insights and trends. Its machine learning models identify successful behaviors and areas for improvement, providing personalized recommendations to sales reps. Additionally, Gong’s AI-driven analytics offer predictive insights, enabling proactive decision-making to optimize sales performance.

#13 Best AI Tool for Marketing: Metadata.io

What is Metadata.io? 

Metadata.io is an AI-powered marketing operating system designed to automate and optimize B2B marketing campaigns. It streamlines the process of launching and managing paid campaigns across platforms like LinkedIn, Facebook, and Google Ads, enabling marketers to focus on strategy and creativity.

Why We Love It:

• Campaign Automation: Metadata.io automates time-consuming tasks such as audience targeting, budget allocation, and A/B testing, allowing marketers to run campaigns more efficiently.
• Revenue Optimization: The platform reallocates budgets based on performance data, ensuring marketing spend is directed toward high-performing campaigns that drive revenue.
• Comprehensive Integrations: Metadata.io integrates with various CRM and marketing automation platforms, providing a unified view of marketing efforts and performance metrics.

How It Uses AI

Metadata.io leverages AI and machine learning to analyze vast amounts of marketing data, optimizing campaigns in real-time. Its AI-driven algorithms identify the best-performing audience segments, creative assets, and channels, enabling marketers to make data-informed decisions that enhance campaign effectiveness and ROI.

#14 Best AI Tool for Marketing: VSL 

What is VSL.ai? 

VSL.ai is an AI-powered platform designed to assist marketers and advertisers in creating high-converting Video Sales Letters (VSLs). It streamlines the process of crafting persuasive video scripts, enabling users to produce engaging content that effectively promotes products or services.

VSL.ai automates the creation of Video Sales Letters by generating tailored scripts based on user inputs. It offers features such as VSL hooks, leads, and closes, as well as tools for creating images and short videos. The platform also provides proven advertorials and landing page writing, allowing users to build their own swipe files and generate multiple types of email copy. Additionally, VSL.ai supports multiple languages, including English, Italian, French, Spanish, Japanese, and Vietnamese.

Why We Love It:

• Efficiency: VSL.ai significantly reduces the time and effort required to create compelling video sales content, making it accessible even for those with limited copywriting experience.
• Proven Templates: The platform utilizes templates and structures from successful campaigns, providing a solid foundation for users to build upon.
• Customization: Users can tailor the generated scripts to align with their brand voice and specific marketing objectives, ensuring authenticity and relevance.

How It Uses AI

VSL.ai leverages advanced AI algorithms to analyze user inputs and generate persuasive video scripts. By incorporating elements from high-performing sales letters, the platform creates content designed to engage audiences and drive conversions. Its AI capabilities also enable the generation of personalized content, enhancing the effectiveness of marketing efforts.

#15 Best AI Tool for Marketing: AdScale

What is AdScale? 

AdScale is an AI-powered advertising platform designed to help e-commerce businesses automate and optimize their marketing campaigns across multiple channels, including Google Ads, Facebook, and Instagram. It streamlines the creation, management, and optimization of ad campaigns, aiming to enhance return on ad spend (ROAS) and overall marketing efficiency.

Why We Love It:

• Automated Campaign Management: AdScale simplifies the process of running ad campaigns by automating tasks such as budget allocation, bid optimization, and performance monitoring, saving time and reducing the need for manual intervention.
• Cross-Channel Integration: The platform enables seamless management of advertising efforts across multiple channels from a single dashboard, providing a unified view of campaign performance and facilitating cohesive marketing strategies.
• Data-Driven Insights: AdScale offers actionable recommendations based on real-time data analysis, helping businesses make informed decisions to improve campaign effectiveness and achieve better results.

How It Uses AI

AdScale leverages advanced AI algorithms to analyze vast amounts of data from various advertising channels. Its machine learning models continuously learn from campaign performance, enabling dynamic adjustments to bids, budgets, and targeting parameters. This AI-driven approach ensures that campaigns are optimized in real-time, maximizing ROI and enhancing overall marketing performance.

#16 Best AI Tool for Marketing: Aidaptive 

What is Aidaptive? 

Aidaptive is an AI-powered platform that enhances digital commerce by delivering personalized experiences to users. It offers predictive personalization solutions for eCommerce and hospitality brands, including product recommendations, predictive search, and dynamic pricing, all aimed at increasing conversion rates and customer engagement.

Why We Love It:

• Personalization at Scale: Aidaptive enables businesses to provide individualized experiences to each customer, fostering stronger connections and boosting loyalty.
• Seamless Integration: The platform integrates effortlessly with existing systems, allowing businesses to implement AI-driven personalization without overhauling their current infrastructure.
• Data-Driven Insights: Aidaptive offers actionable insights based on user behavior and preferences, empowering businesses to make informed decisions and optimize their marketing strategies.

How It Uses AI

Aidaptive utilizes advanced machine learning algorithms to analyze user behavior, preferences, and purchasing patterns. By processing this data in real-time, the platform predicts individual user intent and delivers personalized content, product recommendations, and pricing. This AI-driven approach ensures that each customer receives a tailored experience, enhancing satisfaction and driving conversions.

#17 Best AI Tool for Marketing: Undetectable.AI 

What is Undectable.ai? 

Undetectable.ai is an AI-driven tool designed to transform AI-generated text into content that closely resembles human writing. It rewrites machine-generated text to make it indistinguishable from human-authored content, effectively bypassing AI detection systems.

Why We Love It:

• Enhanced Authenticity: By humanizing AI-generated text, Undetectable.ai ensures content appears natural and engaging to readers.
• Versatility: The tool is compatible with various AI content generators, including ChatGPT, Jasper, and Copy.ai, making it adaptable for different content creation needs.
• SEO Optimization: Undetectable.ai produces keyword-rich content that ranks well on search engines, combining human-like readability with effective SEO strategies.

How It Uses AI

Undetectable.ai employs advanced algorithms and paraphrasing techniques to analyze and rewrite AI-generated text. By understanding linguistic patterns and nuances, it modifies the content to mimic human writing styles, ensuring the output is unique and indistinguishable from human-authored text.

#18 Best AI Tool for Marketing: Copy.AI 

What is Copy.ai? 

Copy.ai is an AI-powered writing assistant that helps users generate high-quality content across various formats, including blog posts, social media updates, marketing copy, and more. It streamlines the content creation process by providing templates and tools tailored to specific writing needs.

Why We Love It:

• Efficiency: Copy.ai accelerates the writing process, enabling users to produce content quickly without sacrificing quality.
• Versatility: With a wide range of templates and tools, it caters to diverse content requirements, from product descriptions to email campaigns.
• User-Friendly Interface: The platform is intuitive, making it accessible for users with varying levels of writing experience.

How It Uses AI

Copy.ai leverages advanced natural language processing models to understand user inputs and generate contextually relevant content. By analyzing vast amounts of text data, it produces human-like writing that aligns with the desired tone and style, assisting users in crafting compelling and effective content.

#19 Best AI Tool for Marketing: Phrasee 

What is Phrasee? 

Phrasee is an AI-powered platform that specializes in generating and optimizing marketing language across various channels, including email, push notifications, SMS, and social media ads. It helps brands create on-brand, high-performing content that resonates with their audience.

Why We Love It:

• Brand Consistency: Phrasee ensures that all generated content aligns with a brand’s unique voice and style, maintaining consistency across all communications.
• Performance Optimization: The platform uses real-time data to optimize language, enhancing engagement rates and overall marketing effectiveness.
• Scalability: Phrasee enables marketers to produce quality content at scale, streamlining the content creation process and saving valuable time.

How It Uses AI

Phrasee leverages advanced natural language generation (NLG) and deep learning techniques to craft human-like marketing copy. Its AI models analyze vast amounts of data to understand what language structures and tones perform best, allowing it to generate content that is both engaging and effective. Additionally, Phrasee’s AI continuously learns and adapts from ongoing campaigns, refining its outputs to meet evolving marketing goals.

#20 Best AI Tool for Marketing: Yotpo 

What is Yotpo? 

Yotpo is an eCommerce retention marketing platform that helps brands accelerate growth by enabling advocacy and maximizing customer lifetime value. It offers a suite of integrated solutions, including reviews, visual user-generated content (UGC), loyalty programs, referrals, SMS marketing, email marketing, and subscriptions. These tools empower businesses to enhance customer engagement, build trust, and drive repeat purchases.

Why We Love It:

• Comprehensive Platform: Yotpo consolidates multiple marketing tools into a single, cohesive system, simplifying the management of customer engagement strategies.
• Seamless Integration: The platform integrates with leading eCommerce platforms such as Shopify, Magento, BigCommerce, and WooCommerce, ensuring a smooth setup and operation.
• Data-Driven Insights: Yotpo provides actionable analytics and insights, enabling brands to make informed decisions and optimize their marketing efforts.

How It Uses AI

Yotpo leverages artificial intelligence to enhance its suite of marketing solutions. For instance, its Reviews & UGC product utilizes AI to collect and display authentic customer reviews and visual content, boosting trust and conversions. The platform’s AI-driven displays and customizable galleries showcase quality reviews, while its SMS and email marketing tools use AI to drive sales and foster instant connections through personalized messages. Additionally, Yotpo’s loyalty and referrals programs motivate customers with rewards, turning them into brand advocates.

#21 Best AI Tool for Marketing: Albert.ai 

What is Albert.ai? 

Albert.ai is an AI-powered marketing platform that autonomously manages and optimizes digital advertising campaigns across various channels, including paid search, social media, and programmatic advertising. It integrates with a marketer’s existing tech stack to enhance campaign performance and efficiency.

Why We Love It:

• Autonomous Optimization: Albert.ai continuously analyzes campaign data and makes real-time adjustments to improve performance without manual intervention.
• Cross-Channel Management: The platform seamlessly orchestrates campaigns across multiple channels, ensuring cohesive and effective marketing strategies.
• Scalability: Albert.ai adapts to various campaign sizes and objectives, making it suitable for both small businesses and large enterprises.

How It Uses AI

Albert.ai employs advanced machine learning algorithms to process and analyze vast amounts of audience and tactic data. It autonomously allocates budgets, optimizes creative elements, and evolves campaigns based on real-time performance metrics. By leveraging AI, Albert.ai enables marketers to focus on strategic initiatives while the platform handles the complexities of campaign management.

#22 Best AI Tool for Marketing: Wordtune 

What is Wordtune? 

Wordtune is an AI-powered writing assistant designed to enhance your writing by offering suggestions for rephrasing, correcting grammar, and adjusting tone. It integrates seamlessly with various platforms, including web browsers and word processors, to provide real-time assistance as you write.

Why We Love It:

• Versatile Rewriting Options: Wordtune offers multiple ways to rephrase sentences, helping you find the perfect expression for your ideas.
• Tone Adjustment: Easily switch between formal and casual tones to suit different audiences and contexts.
• Grammar and Spelling Correction: The tool identifies and corrects grammatical errors and typos, ensuring your writing is polished and professional.

How It Uses AI

Wordtune leverages advanced natural language processing algorithms to understand the context and intent behind your writing. It analyzes your text and provides suggestions that align with your intended message, enhancing clarity and coherence. Additionally, Wordtune’s AI capabilities enable it to offer contextually appropriate synonyms and alternative phrasings, making your writing more engaging and effective.

#23 Best AI Tool for Marketing: Axiom.ai 

What is Axiom.ai? 

Axiom.ai is a no-code browser automation tool that enables users to create and run custom bots directly within their browser. These bots can automate repetitive tasks such as data entry, web scraping, and interaction with web applications, streamlining workflows and increasing productivity.

Why We Love It:

• User-Friendly Interface: Axiom.ai’s intuitive design allows users to build automation bots without any coding knowledge, making it accessible to a wide range of users.
• Versatility: The platform supports automation across various websites and web applications, catering to diverse business needs.
• Integration Capabilities: Axiom.ai integrates with tools like Zapier, Integromat, and webhooks, enabling seamless connectivity with other applications and services.

How It Uses AI

Axiom.ai leverages AI to enhance its automation capabilities. By integrating with AI models like ChatGPT, users can create bots that perform complex tasks, such as generating content or making decisions based on data analysis. This AI integration allows for more sophisticated and intelligent automation solutions, reducing manual effort and improving efficiency.

#24 Best AI Tool for Marketing: Synthesia.io 

What is Synthesia.io? 

Synthesia.io is an AI-driven platform that enables users to create professional videos without the need for cameras, microphones, or studios. By converting text into engaging video content, it streamlines the video production process, making it accessible and efficient for various applications, including training, marketing, and internal communications.

Why We Love It:

• Time and Cost Efficiency: Synthesia.io eliminates the traditional complexities of video production, allowing users to generate high-quality videos quickly and affordably.
• Customization: With over 230 AI avatars and support for 140+ languages, the platform offers extensive customization to cater to diverse audiences and branding needs.
• User-Friendly Interface: The intuitive design ensures that users, regardless of technical expertise, can create and edit videos seamlessly.

How It Uses AI

Synthesia.io leverages advanced AI algorithms to transform written text into video content featuring lifelike AI avatars. These avatars can narrate scripts in multiple languages and accents, providing a personalized touch to the videos. The platform’s AI capabilities also facilitate features like instant translation and dubbing, enabling users to reach a global audience effectively.

#25 Best AI Tool for Marketing: Optimonk

What is Optimonk? 

OptiMonk is an AI-powered conversion rate optimization (CRO) and personalization platform designed to help businesses engage visitors and boost conversions. It offers a suite of tools, including popups, nanobars, side messages, and embedded content, to deliver personalized messages and offers based on visitor behavior.

Why We Love It:

• Versatile Campaign Types: OptiMonk provides various campaign formats, such as exit-intent popups, gamified popups, and product recommendations, allowing businesses to tailor their engagement strategies.
• Advanced Targeting: The platform enables precise targeting based on visitor behavior, location, and referral source, ensuring messages reach the right audience at the right time.
• Seamless Integrations: OptiMonk integrates with numerous e-commerce platforms, email marketing services, and CRM systems, facilitating a cohesive marketing ecosystem.

How It Uses AI

OptiMonk leverages AI to enhance personalization and optimization efforts. Its AI-powered features include Smart A/B Testing, which automates the testing of text elements on landing pages, and Smart Product Page Optimizer, which optimizes headlines and descriptions to improve conversions. Additionally, Smart Personalization matches landing pages to search terms or ad messaging, increasing relevance and engagement.

#26 Best AI Tool for Marketing: Grammarly

What is Grammarly? 

Grammarly is an AI-powered writing assistant that helps users enhance their writing by providing real-time suggestions for grammar, spelling, punctuation, clarity, and style. It integrates seamlessly with various platforms, including web browsers, word processors, and mobile devices, to assist users wherever they write.

Why We Love It:

• Comprehensive Writing Support: Grammarly offers a wide range of features, from basic grammar checks to advanced style and tone suggestions, catering to diverse writing needs.
• Cross-Platform Integration: The tool works across multiple platforms and devices, ensuring consistent writing assistance whether you’re drafting an email, composing a document, or posting on social media.
• User-Friendly Interface: Grammarly’s intuitive design makes it accessible to users of all skill levels, providing clear explanations and suggestions to improve writing proficiency.

How It Uses AI

Grammarly utilizes advanced natural language processing (NLP) and machine learning algorithms to analyze text and provide contextually relevant suggestions. Its AI models are trained on a vast corpus of writing to understand language nuances, enabling it to detect errors and offer improvements in real-time. Additionally, Grammarly’s AI adapts to individual writing styles over time, offering personalized feedback to help users develop their writing skills.

#27 Best AI Tool for Marketing: Hemingway Editor

What is Hemingway Editor? 

Hemingway Editor is a writing tool designed to enhance the clarity and readability of your text. It highlights complex sentences, passive voice, adverbs, and other elements that may hinder readability, encouraging concise and straightforward writing.

Why We Love It:

• Readability Enhancement: By identifying areas for improvement, Hemingway Editor helps writers produce clear and engaging content.
• User-Friendly Interface: The platform offers a clean and intuitive design, making it accessible for writers of all levels.
• Real-Time Feedback: As you write or edit, Hemingway Editor provides immediate suggestions, streamlining the revision process.

How It Uses AI

Hemingway Editor employs natural language processing algorithms to analyze your text and identify elements that affect readability. It provides color-coded highlights to indicate complex sentences, passive constructions, and other areas for improvement, guiding you toward more effective writing.

#28 Best AI Tool for Marketing: Narrative BI

What is Narrative BI? 

Narrative BI is an AI-powered business intelligence platform that transforms complex data into clear, actionable narratives. It connects with various data sources to provide automated insights and alerts, enabling growth teams to make informed decisions without the need for extensive data analysis expertise.

Why We Love It:

• Automated Insights: Narrative BI delivers AI-generated narratives that highlight trends, patterns, and key metrics, saving time and reducing the reliance on manual data interpretation.
• User-Friendly Interface: The platform offers an intuitive design, making it accessible for users with varying levels of technical proficiency.
• Seamless Integration: Narrative BI integrates effortlessly with popular data sources, allowing for a unified view of business performance metrics.

How It Uses AI

Narrative BI leverages advanced AI algorithms to analyze data and generate natural language narratives. Its proprietary Generative BI model (NBI.AI-1) combines rule-based precision with large language model adaptability, ensuring accurate and contextually relevant insights. This hybrid approach minimizes the risk of AI hallucinations and provides users with reliable, actionable information.

#29 Best AI Tool for Marketing: Byword.ai

What is Byword.ai? 

Byword.ai is an advanced AI-powered writing platform that enables users to generate high-quality, SEO-optimized articles at scale. It streamlines the content creation process by allowing users to input keywords, titles, or headings, and then produces comprehensive articles tailored to those inputs.

Why We Love It:

• Scalability: Byword.ai can generate thousands of articles with just a few clicks, making it ideal for businesses aiming to expand their content rapidly.
• SEO Optimization: The platform produces content that is optimized for search engines, enhancing the likelihood of higher rankings and increased organic traffic.
• Customization: Users can choose from different article creation modes—Keyword, Title, or Title + Headings—to control the structure and focus of the generated content.

How It Uses AI

Byword.ai leverages advanced natural language processing and machine learning algorithms to analyze user inputs and generate human-like, coherent articles. Its AI models are trained on extensive datasets, enabling the platform to produce content that aligns with user specifications and adheres to SEO best practices.

#30 Best AI Tool for Marketing: Descript

What is Descript? 

Descript is an AI-powered platform that simplifies audio and video editing by allowing users to edit content as easily as editing text. It offers features like transcription, screen recording, multitrack editing, and voice cloning, making it a comprehensive tool for podcasters, video creators, and marketers.

Why We Love It:

• Text-Based Editing: Descript’s innovative approach lets users edit audio and video by editing the transcript, streamlining the editing process.
• AI-Powered Tools: Features like Overdub for voice cloning and Studio Sound for audio enhancement leverage AI to improve content quality.
• Collaborative Workflow: Descript supports real-time collaboration, enabling teams to work together seamlessly on projects.

How It Uses AI

Descript utilizes AI in several ways:

• Studio Sound: Enhances audio quality by reducing background noise and improving clarity using AI algorithms.
• Transcription: Automatically transcribes audio and video files with high accuracy, allowing for easy text-based editing.
• Overdub: Enables users to create a synthetic version of their voice, allowing for quick corrections or additions without re-recording.

How to Choose the Right AI Tools for Marketing

Picking the perfect AI marketing tool can feel overwhelming with so many options out there. But don’t worry. It’s all about figuring out what fits your business best. Here’s how to make a smart choice:

1. Start with Your Goals

What are you trying to achieve? Are you looking to boost SEO, automate social media, improve email performance, or analyze data? Start with your biggest marketing pain points and find tools that specifically address those needs.

2. Know Your Budget

AI tools range from free to enterprise-level pricing, so it’s important to define your budget early on. Look for tools that offer pricing flexibility—like tiered plans or pay-as-you-go options—so you can scale up as your business grows.

3. Assess Your Team’s Capacity

Who’s going to be using the tool? If you have a small team (or it’s just you), prioritize tools that are easy to learn and require minimal setup. On the flip side, larger teams might benefit from tools with advanced features and collaborative capabilities.

4. Check for Scalability

Think long-term. Can this tool grow with your business? A great AI tool should adapt as your needs evolve, offering features and functionality that can support larger campaigns, more users, or increased data as your business scales.

5. Look at Integration Options

The best AI tools play nicely with others. Check if the tool integrates with your existing tech stack—whether that’s your CRM, email marketing platform, or analytics software. Seamless integrations save you time and prevent data silos.

6. Prioritize Usability and Support

Even the most powerful tool won’t help if it’s too complicated to use. Look for platforms with an intuitive interface and solid customer support. Bonus points for tools that offer free trials or live demos, so you can test them before committing.

7. Read the Reviews

Don’t just take the marketing pitch at face value. Check user reviews and case studies to see how the tool performs in real-world scenarios. Look for success stories from businesses similar to yours to get a clearer picture.

The Bottom Line: Choose an AI tool that aligns with your goals, fits your budget, and integrates seamlessly into your workflow. The right tool should feel like an extension of your team, helping you work smarter, not harder.

The Benefits of AI Tools for Marketing

AI tools are necessary for staying competitive and understanding the consumer landscape. Here are the key benefits that AI brings to the table for marketers:

• Enhanced Customer Insights: AI tools excel in analyzing vast amounts of data to uncover patterns and trends that human analysts might overlook. This leads to deeper insights into customer behavior, preferences, and needs, allowing for more targeted and personalized marketing strategies.

• Automation of Repetitive Tasks: From scheduling social media posts to sorting through email responses, AI can automate a range of repetitive tasks. This frees up marketers to focus on more strategic and creative aspects of their campaigns.

• Improved ROI: By optimizing marketing strategies based on data-driven insights, AI tools can significantly improve the return on investment. Whether through more effective ad placements or tailored content strategies, AI helps ensure that marketing budgets are spent more efficiently.

• Enhanced Customer Experience: AI-powered chatbots and personalized content recommendations are just a couple of examples of how AI can improve the customer experience. By providing timely and relevant interactions, businesses can enhance engagement and satisfaction, leading to increased loyalty and sales.

• Real-time Decision Making: AI tools can process and analyze data in real-time, providing marketers with the insights needed to make quick decisions. This agility is crucial in a digital landscape where trends and consumer behaviors can shift rapidly.

• Content Creation and Optimization: From generating written content to optimizing it for search engines, AI tools can assist in creating high-quality, relevant content that resonates with target audiences. This not only helps in engaging customers but also in establishing a brand’s authority in its niche.

By leveraging these benefits, marketers can craft more effective and efficient strategies, driving growth and enhancing their brand’s presence in the digital realm.

Make AI Tools Part of Your Marketing Strategy

AI is a powerful tool that can be used to improve marketing results. By automating tasks, personalizing marketing messages, and creating more effective and engaging content, AI can help marketers reach their target audiences more effectively and efficiently.

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

AI Tools for Marketing FAQs 

Q. What are AI tools for marketing?

AI tools for marketing are software solutions that utilize artificial intelligence technologies to automate tasks, analyze data, and provide insights, thereby enhancing marketing strategies and customer engagements.

Q. How do AI marketing tools improve customer engagement?

They personalize customer interactions through data analysis, predict consumer behavior, and enable targeted content delivery, significantly enhancing engagement and satisfaction.

Q. Can AI in marketing predict customer behavior?

Yes, by analyzing vast amounts of data and identifying patterns, AI tools can predict customer behavior, helping marketers to anticipate needs and tailor their strategies accordingly.

Q. What types of tasks can AI automate in marketing?

AI can automate various tasks, including content creation, email marketing, social media posts scheduling, customer segmentation, and chatbot conversations.

Q. How do AI tools analyze marketing data?

AI tools use machine learning algorithms to sift through data, recognize patterns, and extract actionable insights, making data analysis both faster and more accurate.

Q. What is the role of machine learning in AI marketing tools?

Machine learning enables AI marketing tools to learn from data over time, continuously improving their predictions, personalizations, and efficiency in tasks like ad targeting and content recommendation.

Q. Are AI marketing tools expensive?

The cost varies widely depending on the tool’s complexity and capabilities, but there are affordable options for small businesses, making AI accessible to a broad range of companies.

Q. How do AI tools personalize marketing content?

They analyze individual user data, including past behaviors and preferences, to deliver personalized content, offers, and recommendations, enhancing the user experience.

Q. Can AI tools help with SEO in marketing?

Yes, AI tools can analyze search trends, optimize content for keywords, and improve website structure, significantly enhancing SEO efforts.

Q. What is conversational AI and how does it benefit marketing?

Conversational AI, like chatbots and virtual assistants, interacts with users in natural language, providing support and personalized recommendations, thereby improving customer service and engagement.

Q. How do AI tools for marketing optimize ad campaigns?

They analyze performance data in real time, adjusting targeting and bidding strategies to maximize campaign effectiveness and ROI.

Q. What is predictive analytics in AI marketing?

Predictive analytics uses AI to analyze data and predict future trends and customer behaviors, helping marketers to make informed decisions and strategic plans.

Q. How does AI impact email marketing?

AI optimizes email marketing by personalizing content, determining optimal send times, segmenting audiences, and improving open and conversion rates.

Q. Can AI in marketing improve customer loyalty?

Yes, through personalized experiences, timely interactions, and predictive analytics, AI in marketing can enhance customer satisfaction and loyalty.

Q. How does AI facilitate content creation in marketing?

AI tools can generate content ideas, draft written content, and optimize it for search engines, making content creation more efficient and aligned with audience interests.

Q. What are the challenges of implementing AI in marketing?

Challenges include data privacy concerns, the need for quality data, integration with existing systems, and understanding AI capabilities and limitations.

Q. How does AI enhance social media marketing?

AI analyzes user engagement, optimizes post timings, personalizes content, and provides insights into trends, improving social media strategy and engagement.

Q. What is the future of AI in marketing?

The future includes more advanced personalization, real-time data analysis, enhanced customer experiences, and innovative applications like augmented reality for immersive marketing.

Q. How do AI marketing tools handle data privacy?

They must comply with data protection regulations, use data ethically, and ensure transparency in data collection and use, protecting user privacy.

Q. Can small businesses benefit from AI marketing tools?

Absolutely, as there are scalable AI solutions that can improve efficiency, customer insights, and personalization, even on a smaller budget.

Q. How do AI tools improve marketing ROI?

By optimizing campaigns, personalizing customer interactions, and automating tasks, AI tools can significantly improve marketing efficiency and ROI.

Q. What are some popular AI tools for marketing?

Popular tools include HubSpot for CRM, Marketo for automation, Salesforce Einstein for analytics, and Chatfuel for chatbots.

Q. How do AI tools track and measure marketing performance?

They use advanced analytics to track key performance indicators (KPIs), providing insights into campaign effectiveness and areas for improvement.

Q. What is the best way to integrate AI tools into a marketing strategy?

Start with clear objectives, select tools that align with your goals, ensure data quality, and integrate AI gradually, learning and adapting as you go.

Q. How do AI marketing tools adapt to changing market trends?

They continuously analyze data, learning from new patterns and trends, allowing marketers to adjust strategies in real time to stay relevant.

Q. What role does AI play in customer segmentation?

AI analyzes customer data to identify distinct segments based on behavior, preferences, and demographics, enabling more targeted and effective marketing.

Q. How can marketers ensure they’re using AI ethically?

By prioritizing transparency, securing user consent for data use, respecting privacy laws, and using AI to enhance rather than manipulate user experiences.

Q. How does AI contribute to omnichannel marketing?

AI integrates data across channels to provide a seamless customer experience, personalizing interactions and ensuring consistency across touchpoints.

Q. What is the impact of AI on digital advertising?

AI optimizes ad targeting, bidding, and placement, improving the effectiveness and efficiency of digital advertising campaigns.

Q. How do companies measure the success of AI in their marketing efforts?

Success is measured by improved metrics such as engagement rates, conversion rates, customer satisfaction, and overall ROI from marketing campaigns.