Learn About the Psychology of Color in Branding Right Here
If you’ve ever heard me speak at a conference or read my marketing articles, you know I’m all about the
Learn About the Psychology of Color in Branding Right Here Read More »
Universal Guide to Proper Image Sizes for Your Social Media Ads
Is there anything more annoying than having your ad rejected because you missed one stupid little detail? I run a
Universal Guide to Proper Image Sizes for Your Social Media Ads Read More »
6 Brilliant Ways to Use Video for Startups
The standard business pitch presentation is so… yawn. Think about it. How much do you enjoy sitting through slide after slide of
6 Brilliant Ways to Use Video for Startups Read More »
Attention search marketers: ALL keywords are branded keywords!
Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content
Attention search marketers: ALL keywords are branded keywords! Read More »
How to Increase Sales and Make Money With Instagram
You’ve probably heard of models, celebrities, and others winning massive endorsement deals for including product placement or mentions in their Instagram
How to Increase Sales and Make Money With Instagram Read More »
How to Get Customers to Keep Loving Your Product
It’s a problem you see in business all the time. Your product becomes successful. You’re growing! You go gangbusters and
How to Get Customers to Keep Loving Your Product Read More »
The Smart Marketer’s Guide to Crazy Precise Facebook Ad Targeting
If you want to get in front of your target market with compelling digital ads, you have to do it where
The Smart Marketer’s Guide to Crazy Precise Facebook Ad Targeting Read More »
27 Top Content Marketing Tips Backed by Data
Which content marketing tips can help you? The ones backed by real, actionable data. Data doesn’t lie, and it tells
27 Top Content Marketing Tips Backed by Data Read More »
Which Type Of Digital Content Is Actually Worth Your Time to Create?
Case studies. Whitepapers. Blog posts. Social content. Videos. Newsletters. Your content obligations never end. In fact, B2B marketers employ an average
Which Type Of Digital Content Is Actually Worth Your Time to Create? Read More »
Facebook News Feed Armageddon Survival Guide: 6 Loopholes to Stay Alive
Last week Facebook declared organic post reach dead for pages. Publishers and brands who used to connect to people via
Facebook News Feed Armageddon Survival Guide: 6 Loopholes to Stay Alive Read More »
44 Types of Content You Can Use to Promote Your Product, Service, Business, or Self
You’re not alone. Coming up with original ideas to feed the ever-increasing content demands of your readers, subscribers, prospects, customers
44 Types of Content You Can Use to Promote Your Product, Service, Business, or Self Read More »
22 Eye-Opening Reasons Your Brand Needs to Be on Instagram
You may not think of it as a marketing tool, but social networking site Instagram has attracted the attention of
22 Eye-Opening Reasons Your Brand Needs to Be on Instagram Read More »
RIP Facebook News Feed for Publishers
Facebook Declares They’re Cutting Off Businesses, Brands & Media from News Feed for Good Earlier today, Facebook announced the end of the
RIP Facebook News Feed for Publishers Read More »
31 Surprising Video Marketing Facts You Need to Know
One of the most powerful tools in a marketer’s arsenal, video is becoming the #1 way to generate conversions. Video
31 Surprising Video Marketing Facts You Need to Know Read More »
7 Simple Hacks to Earn the Most Followers on Instagram
Every month, more than 5,000 Americans search Google to find out how to become Instagram famous. It’s a legit career
7 Simple Hacks to Earn the Most Followers on Instagram Read More »
11 Shockingly Brilliant Hacks to Get Searchers to Click
Marketers know: organic search traffic is super valuable, but it’s getting harder and harder to come by. People are searching for answers
11 Shockingly Brilliant Hacks to Get Searchers to Click Read More »
Every Online Marketing Tool You Need to Know About
When it comes to online marketing, there is no shortage of awesome tools. You have your choice of tools not
Every Online Marketing Tool You Need to Know About Read More »
5 Things Every Businesses Needs to Know About Snapchat Marketing
Are you using Snapchat? Known for being a so-called “ephemeral” messaging app (because its main feature is disappearing messages, a.k.a.,
5 Things Every Businesses Needs to Know About Snapchat Marketing Read More »
The Cost of Influencing an Election through Fake News and Facebook Ads is Cheaper than You Think
Last week I ran an experiment to see if it’s still possible to become a fake news media mogul on Facebook,
10 Examples of How Brands Are Using Chatbots to Delight Customers
Businesses and brands are using chatbots in lots of exciting ways. You can order food, schedule flights, and get recommendations for pretty
10 Examples of How Brands Are Using Chatbots to Delight Customers Read More »
Is Your Company’s Ad Better Than the Competition? Find out here!
Companies of all sizes continue to question the value of Facebook Ads. Small business owners and even large brands like P&G earn headlines whenever
Is Your Company’s Ad Better Than the Competition? Find out here! Read More »
New Data Reveals It’s Time To Change Your Headline Strategy
Every day, people are working really hard to create quality content. But then they shoot themselves in the foot by slapping
New Data Reveals It’s Time To Change Your Headline Strategy Read More »
What the Most Shared Content on Facebook Can Teach You About Engagement
When publishers post content on Facebook, the goal is to grab as much positive attention as possible while engaging with
What the Most Shared Content on Facebook Can Teach You About Engagement Read More »
Twitter Magic: Hacks for the Power User in You
Twitter is a powerful tool in any company’s or professional’s arsenal. The platform can help you rocket to success and
Twitter Magic: Hacks for the Power User in You Read More »
Tips Only Facebook Power Users Would Truly Appreciate
Facebook is a powerhouse in the social media space, representing a true unicorn, even if it wasn’t the first kid on the
Tips Only Facebook Power Users Would Truly Appreciate Read More »
4 Ways to Hack Facebook’s Algorithm To Revive Your Organic Reach for 2021
Facebook plays a vital role in the success of most businesses. It serves as a way to connect with customers,
4 Ways to Hack Facebook’s Algorithm To Revive Your Organic Reach for 2021 Read More »
These Are the 10 Most Expensive Google Keywords
We all know that it’s ridiculously expensive to live in San Francisco. Why? Because it’s an amazing place to live. Well, it
These Are the 10 Most Expensive Google Keywords Read More »
Getting Around Facebook’s Updated News Feed To Maintain Organic Post Reach
Facebook pages have become a staple in the repertoire of businesses looking to connect with and engage their customers, and
Getting Around Facebook’s Updated News Feed To Maintain Organic Post Reach Read More »
5 Easy-to-Use Online Image Editing Tools You Need to Create Compelling Images for your Blog Posts
In the world of digital marketing, it’s hard to ignore the fact that visual content has become a powerful online
What Is Quality Content? Here’s The Real Definition of Quality Content
Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival). Individuals, businesses, and brands are producing
What Is Quality Content? Here’s The Real Definition of Quality Content Read More »
The Reason Behind the Decline in Facebook Engagement for Brands and Publishers
Businesses have relied on Facebook engagement as a vehicle for customer engagement for years. The social media outlet entered the
The Reason Behind the Decline in Facebook Engagement for Brands and Publishers Read More »
10 Amazing Reasons You Should Publish On Medium
We all want to make our content go farther. No matter how many followers you have on social media and
10 Amazing Reasons You Should Publish On Medium Read More »
The Results of Google’s Team-Effectiveness Research Will Make You Rethink How You Build Teams
It’s no surprise that Google, now part of Alphabet, loves data, and the company’s execs frequently share the revelations they find,
5 Brilliant Headline Hacks for Crazy High Organic Click-through Rates
What is the most important ranking factor? Ask 1,000 SEOs and you’ll get a wide variety of answers. Getting links
5 Brilliant Headline Hacks for Crazy High Organic Click-through Rates Read More »
6 Big Reasons You Shouldn’t Ignore Twitter Ads
Not convinced about Twitter Ads? Then read on. In this post, I’ll give you six big reasons you need
6 Big Reasons You Shouldn’t Ignore Twitter Ads Read More »
My Top 10 Favorite Facebook Advertising Features You Should be Using
Video is the future of Facebook. Someday, Facebook might even be all video, all day. And there’s good reason for
My Top 10 Favorite Facebook Advertising Features You Should be Using Read More »
7 Things You Need to Know about Creating Viral Facebook Videos According to Research
Steve Rayson, the director at BuzzSumo, analyzed 100 million Facebook videos that were published in the last year and used the data
7 Things You Need to Know about Creating Viral Facebook Videos According to Research Read More »
The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score
By now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the
The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score Read More »
Facebook Ads, Fake News and the Shockingly Low Cost of Influencing an Election [DATA]
Author: Larry Kim, CEO Customers.ai Last week I ran a Facebook fake news experiment to see if it’s still possible
Facebook Ads, Fake News and the Shockingly Low Cost of Influencing an Election [DATA] Read More »
The 10 Best Online Marketing Strategies to Make You a Unicorn
Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out
The 10 Best Online Marketing Strategies to Make You a Unicorn Read More »
11 Amazing Facts You Might Not Know About Chatbots
What is a chatbot? They come in two flavors: What you see and experienced so far is just the beginning
11 Amazing Facts You Might Not Know About Chatbots Read More »