The holidays are coming, and if you’re looking to make this Black Friday and Cyber Monday your most successful ever, it’s time to sharpen your Meta Ads strategy.
Yes, inflation is biting, and yes, consumers are being more cautious—but that doesn’t mean they’re not shopping!
In fact, 80% of consumers plan to do more online shopping this year.
So, how do you stand out?
That’s where our 2024 Holiday Guide: Advanced Meta Ads Strategies to Sleigh Black Friday comes in.
Packed with actionable tips, expert insights, BFCM statistics, and quick wins, this guide is your playbook for winning the holiday season.
But we’re not here to just repeat what’s in the guide—we’re giving you a sneak peek of some of the most valuable strategies to get you pumped for what’s inside.
Ready to unwrap these holiday gems?
Start Early and Warm Up Your Audience
First things first: timing.
According to Jen Root, VP of Partnerships at Hawke Media, this is not the year to procrastinate.
With competition heating up due to both the holiday season and election year ad spend, you need to start warming up your audience now.
By starting as early as September, you’ll build retargeting audiences that’ll give your ads a head start.
This early bird approach helps increase Return on Ad Spend (ROAS) and lowers Customer Acquisition Cost (CAC), setting you up for a smooth Black Friday.
Fun Fact: 🎁 1 in 4 holiday shoppers will start as early as September!
Get Your Meta Tracking Q4-Ready
You wouldn’t bake a holiday pie without making sure your oven works, right?
The same goes for your Meta tracking.
Brett Fish, Founder of TagHero, says you need to ensure your tracking setup is top-notch to get the best results from Meta’s machine learning.
Dive into Meta’s Event Manager, and test your customer journey to ensure everything’s running smoothly. The better your data, the better your results.
Pro Tip: 🎁 Meta’s AI needs clean data to perform its magic—don’t leave your tracking to chance!
Don’t Let Conversion Blockers Steal Your Holiday Spirit
The holidays can get chaotic, but your website doesn’t have to be!
Sean McCarthy from Lucky Orange recommends using heatmaps and session recordings to spot and remove conversion blockers before the holiday rush.
Whether it’s a poorly placed button or a clunky form, smoothing out the experience now means more sales later.
Did You Know? 🎁 54% of ecommerce sales will come from mobile devices this holiday season, so make sure your mobile game is strong!
Boost Your Holiday Sales with Data
The holidays are all about giving—and what better gift to give yourself than some first-party data?
Larry Kim, our Founder and CEO, recommends using tools like Customers.ai to capture and leverage your website visitor data.
Not everyone buys on their first visit, but with the right retargeting ads, you can reel them back in with personalized offers that match their interests.
Surprising Stat: 🎁 There are only 27 shopping days between Thanksgiving and Christmas this year—don’t waste a single one!
Deck the Halls with Creativity (and Some UGC)
Want your ads to sparkle? Turn your best-performing 2024 creative into holiday gold!
Courtney Fritts, Owner of Axiom Marketing Solutions, suggests giving your top creatives a festive twist. Add a Santa hat to your video star, update your copy with gifting language, or simply swap your background for a cozy holiday setting.
Small tweaks can make a big impact and keep your winning ads fresh.
Bonus Tip: 🎁 UGC (User-Generated Content) ads get 4x the click-through rate and cost 50% less per click compared to traditional ads. Talk about a holiday miracle!
These tips are just the beginning. Our 2024 Holiday Guide is filled with 10 more actionable strategies, from advanced audience targeting to countdown campaigns that create urgency.
Whether you’re a seasoned pro or just getting started, this guide will help you sleigh the holidays and crush your goals.
Ready to unwrap the full guide?
Download it here and make sure your Meta Ads are ready to light up the holiday season!
Important Next Steps
- See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
- Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
- Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.
