Digital Advertising

Can you believe that TikTok, the app that turned dance challenges into a cultural phenomenon and ad revenue powerhouse, is

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our

Recently, one of our clients landed the opportunity of a lifetime – they were featured on Shark Tank!  But before

As long as I can remember, advertisers have been hesitant to send their first-party data to Google Ads audiences. Why?

When most people think of advertising, they think of massive campaigns by brands like Nike, Microsoft, or Starbucks. Those campaigns

As we gear up for the holidays and brace for the election season, ad inventory is tighter than ever and

About a month ago I wrote a post titled “Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks

In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges.

If there’s one thing we know for sure, it’s that the only constant in life is change.  That’s especially true

In June of 2021, Google announced they would sunset cookies come 2023. Sure they delayed it a few times but

On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour

In the ever-evolving landscape of digital marketing, the ability to target and retarget audiences with precision is not just an

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling

Jumping into the ad scene is like entering a party where everyone’s talking at once. You’ve gotta know who to

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be.  It’s been ahead of the

New year, new ad problems. #amiright As we dive into 2024, it’s no secret that the advertising landscape is evolving

Today I’m going to show you how to run a Facebook birthday discount ad that grows your lead list and

CAC stands for Customer Acquisition Cost, which is one of the most important universal marketing metrics. In fact, CAC is

Creating compelling, clickable mobile ads is truly an alchemy of art and science. When the art of creative design melds

Attendees are saying that my  “Top 7 PPC Marketing Hacks of the Year” webinar from this Tuesday is “The first