As we gear up for the holidays and brace for the election season, ad inventory is tighter than ever and ROAS might be a little more unpredictable. That means it’s time to prep your BFCM strategy and get your Meta Ads game in top shape.
Our latest Meta Ads Holiday eBook is packed with actionable, fast-launch optimizations and strategies to make sure you’re ready to compete.
But we’ve got more in store this month!
We’re excited to announce the launch of some powerful new features, including Google Ads integration and demographic data reporting, giving you even more control over your campaigns.
Plus, with Google Ads Confidential Customer Match, your first-party data is about to become your secret weapon for laser-targeted ads.
Read on to catch up on everything new this month and get ahead of the competition!
1. Google Ads Customer Audience Integration
Tweet of the Month goes to @adsliaison’s announcement that Google Ads supports confidential matching of customer lists!
The takeaway is that Google Ads encourages custom audience lists and fully encrypts them through confidential matching.
And we’re here for the double-tap. Sync your Customers.ai revealed visitor audiences directly to Google Ads:
Build custom audience segments, 10x your Google Ads audience reach, and give Google the first-party data it needs for better targeting.
2. In-Depth Website Demographic Data Reporting
Marketing millennials might remember when Facebook Ads targeting had the juiciest demographic, interest and psychographic audiences. Long gone are the days that marketers can segment audiences by net worth, relationship status, job title… JK fake news!
New website visitor demographic data analytics are here, giving you deeper insights into your site visitors – we’re talking city/state, income, kids, and more data about your actual website visitors.
This powerful data allows you to create hyper-targeted campaigns, refine messaging, and boost conversion rates by truly drilling down into who’s visiting your site.
Look for it in your Customers.ai Analytics tab.
3. Klaviyo Signal for Suppression Lists
With Klaviyo’s 7-day cookie expiration missing up to 90% of return shoppers, we wanted a way to identify and re-engage return visitors that Klaviyo wasn’t catching. That’s why we developed Signal.
Now we can do the same thing for contacts on your suppression list.
Connect Customers.ai to cart and browse abandonment email flows and you’ll convert shoppers whose authentication expired. The best part? Because they are on the suppression list – there’s no charge!
1. Advantage+ Audience Signals
By training Meta to target the most relevant audiences, our tool helps Meta deliver smarter ad placements and higher engagement. Customers are seeing a 15% increase in ad conversions and 20% better cost per result, ensuring your ads reach the right people and drive optimal performance.
[Book Your Meta Ads Signals Audit]
2. Customer Journey Insights
It’s not enough to simply capture visitor data—we need to understand their intent. That’s where our Customer Journey tool comes in, offering a clear view of every touchpoint along the path to conversion.
By understanding how and when visitors engage with your brand, you can optimize key moments, personalize interactions, and ultimately drive higher conversions.
[See How Customer Journey Insights Drive Engagement]
1. Agency Training: How to Sell Lead Capture as a Service
Join us for an in-depth conversation with agency partner Scaled AI, where we explore how they’ve successfully integrated lead capture into their services. Gain insights into their approach, pricing strategies, and how they’re delivering impactful results for clients.
[Grab Your Spot]
2. Commerce Roundtable
Customers.ai is thrilled to sponsor the biggest DTC event of the year: Commerce Roundtable San Diego! Join us alongside top ecommerce brands like Yeezy, Hexclad, Simple Modern, Nood, Original Grain, & more
Don’t miss 2 days of tactful takeaways, disruptive ideas, and deep-dive workshops. Save 25% with code CUSTOMERS25.
[Reserve Your Discounted Ticket Now]
Skating into Q4
As we wrap up Q3 and head into the final stretch of the year, it’s time to gear up for the holidays and finish strong. Let’s go out with a bang by making the most of these new tools and strategies to drive success in Q4 and beyond!
See Who Is On Your Site Right Now!
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Important Next Steps
- See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
- Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
- Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.
