Email Marketing

In February 2025, Klaviyo announced significant pricing changes that have left many businesses re-evaluating their email marketing strategies.  The shift

Fun fact: 81% of businesses say email is their primary customer acquisition channel. Surprising? Not really, considering the ROI potential

Email marketing is like printing money when you get it right. On average, it brings in $42 for every $1

If you’re still judging your email campaigns by open rates, it’s time to upgrade the ole playbook. Sure, they were

It’s almost 2025 and that means it’s time to forget flashy designs, animated GIFs, and emails that look like they

Let’s face it. Most email and SMS flows are a hot mess of chaos and confusion.  Too many messages, too

Here’s a fact to chew on. Return visitors are 2x more likely to convert than first-timers.  When someone comes back

Ah, the thrill of new contacts hitting your email list. It’s like opening a mystery box – Could be treasure,

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our

Did you know that email marketing has an average ROI of $36 for every $1 spent?  That’s not just impressive,

If you’ve spent any time crafting email flows in Klaviyo, you’ve inevitably dealt with the dreaded low open rates.  Don’t

You did it! You crafted the perfect email…witty subject line, compelling content, and a killer call-to-action.  You hit send, eagerly

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman Email is one

Editor’s note: This article was updated on May 20, 2024, to reflect the updated timeline from Gmail and Yahoo Mail

Did you know you can get a free email deliverability audit from Customers.ai? Start your free trial and get an

The success of email marketing hinges on a fundamental metric: email deliverability. Studies reveal that nearly 20% of emails never

Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st. 

Back in October, Google released new email guidelines. Set to be released in a few weeks (February 2024), the guidelines,

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation.  This year alone

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). In fact, you’ve probably

A few weeks ago, Google rolled out its new AI spam filter for Gmail.  The filter, known as RETVec, stands

In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing.  Dating back

In the world of B2B sales, reaching your target audience has become a bit like finding a needle in a

Update Jan. 23, 2024: With an average complaint rate of 2.01%, our new Spam Complaint Rate study suggests B2B marketers

For years, marketers have spent countless hours perfecting personalized targeted email campaigns. All the effort was worth it for the

Email marketing is a tried and true tactic for businesses. It helps them connect with their customers, build relationships, and

You’ve probably read dozens of contradictory pieces of ABSOLUTELY NECESSARY advice about email marketing, engagement and deliverability tips over the

Are you tired of sending the same old sales prospecting emails and not getting any responses? Well, you’re in luck! In