Visitor Identification

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our

What’s that saying? Email marketing is a beast and client segmentation is the leash. Hmm…well maybe that’s not the saying

If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine!  In fact, email marketing

Visitor tracking can mean many things. After all, as technology has evolved, our ability (or inability) to track our website

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor

As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush

It’s no secret that privacy updates are upending the advertising landscape.  Cookie deprecation alone could cost publishers $10 billion and

Identity resolution has long been key to understanding the customer journey, traditionally enabling enterprise businesses to consolidate the many, many

2024 has already been a big year of change for ecommerce marketers. Major email providers like Google and Yahoo! have

When it comes to advertising, there is no rest for the weary. Platforms are constantly changing, privacy updates are wreaking

Loyalty. It’s something all brands dream of. It’s the goal and it’s often the key to success.  Don’t believe me?

Consider this: on average, nearly 98% of website visitors remain anonymous, navigating through product and offer pages, engaging with content,

Emails are the gateway to direct and personalized connections with your customers and audience. Unfortunately, obtaining said emails can often