What happens when you plug dirty website visitor ID data into your ad stack and email flows?  What happens when

When we talk website demographics, we have to ask ourselves, where did all the data go? Because if you recall,

Your website traffic isn’t just numbers. It’s potential customers. Real people are clicking, scrolling, and exploring, yet most of them

Nobody’s getting excited about another generic email that starts with “Hi [First Name].”  In fact, 72% of consumers say they

You’ve nailed it. You’re using Customers.ai to identify those anonymous visitors sneaking around your site. You know who’s there, where

Tons of people visit your website daily, but most of them leave without saying a word. No sign-ups, no purchases,

It’s a sad fact that 98% of your website visitors will leave without doing anything. No purchases, no sign-ups, nothing. 

What’s that saying? Email marketing is a beast and client segmentation is the leash. Hmm…well maybe that’s not the saying

If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine!  In fact, email marketing

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor

As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush

It’s no secret that privacy updates are upending the advertising landscape.  Cookie deprecation alone could cost publishers $10 billion and

Identity resolution has long been key to understanding the customer journey, traditionally enabling enterprise businesses to consolidate the many, many

2024 has already been a big year of change for ecommerce marketers. Major email providers like Google and Yahoo! have

When it comes to advertising, there is no rest for the weary. Platforms are constantly changing, privacy updates are wreaking

Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! Understanding who your website visitors are is crucial

Emails are the gateway to direct and personalized connections with your customers and audience. Unfortunately, obtaining said emails can often

I recently extolled the virtues of cold emailing, a powerful tool for making valuable connections with other professionals and unicorn