If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine!
In fact, email marketing can account for up to 30% of total revenue for many brands, outpacing social media and paid ads in impact. And with an ROI of $42 for every $1 spent, email is basically the gift that keeps on giving.
But to see those results, you’ve got to build your list—and that’s where email capture software comes in.
From visitor identification to pop-ups that sense when a visitor is about to leave to forms that feel relevant and well-timed, the latest tools make it easier than ever to turn visitors into loyal customers.
Ready to up your email game? We are going to break down not just the best email capture software out there, but we’re also going to look at how to use it, who should use it, and so much more.
Let’s dive in!
Want to skip ahead and just see our email capture software reviews?
- Customers.ai
- Justuno
- Leadpages
- OptinMonster
- ConvertFlow
- Sleeknote
- Wishpond
- Thrive Leads
- JotForm
- Mail Munch
- Bloom Email Opt-in
- Privy
- Wisepops
- OptiMonk
- Poptin
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What is Email Capture Software?
Before we get into the specific tools, it’s important to understand what email capture software is and why it’s a must for ecommerce marketers.
Email capture software is a tool that helps businesses collect email addresses from website visitors and potential customers. These tools use forms, pop-ups, and lead magnets to encourage visitors to subscribe, allowing brands to build their email lists and engage customers with targeted campaigns.
Beyond the basics, the best email capture tools offer advanced features like A/B testing, behavioral triggers, and integrations with your existing marketing stack, making it easier to capture high-quality leads.
Instead of relying on one-size-fits-all forms, these tools let you customize how, when, and where you capture emails, ensuring you’re reaching your audience at just the right moment—like when they’re about to abandon their cart or after they’ve spent some time browsing.
Email capture software is essential for ecommerce and marketing teams looking to drive more conversions, boost revenue, and create a more personalized customer experience.
What does Email Capture Software Do?
Seems like a silly question right? Isn’t there just a straightforward answer?
Yes and no. At its core, email capture software is all about collecting email addresses from your website visitors.
But it’s not just about slapping a form on your homepage and hoping people sign up. Modern email capture tools use smart triggers, timing, and personalization to connect with customers in ways that feel natural and engaging.
For example, let’s say you’re running an online boutique. A shopper visits the site few items, adds something to their cart, but leaves without buying or giving you their information.
With an email capture tool like Customers.ai, you can grab their email and put them into an abandoned cart flow. Maybe the flow contains a an email with a 10% discoun that they love and they immediately come back to the site and make a purchase.
Email capture tools can do a lot of things – they can recognize repeat visitors, tailor sign-up offers based on browsing behavior, and even integrate directly with your CRM or email marketing platform to start campaigns right away.
Ultimately, they help you capture interest when it’s at its peak and move shoppers down the funnel faster.
Why is Email Capture Software Essential for Marketers?
For ecommerce marketers, capturing emails isn’t just a tactic—it’s a key to driving sales and staying connected with customers.
But it’s not just about adding people to a list or finding another way to spam their inboxes. It’s about building relationships, boosting conversions, and creating repeat customers.
Here are five reasons why email capture software is one of the smartest investments any ecommerce brand can make:
1. Boosts Revenue Directly
With email campaigns driving up to 30% of revenue for many ecommerce brands, capturing emails is one of the most reliable ways to secure consistent, long-term revenue.
Unlike social or paid ads that can be here one day and gone the next, an email list lets you stay directly in touch with your customers.
2. Increases Conversions with Targeted Campaigns
On average, segmented email campaigns have a 14% higher open rate and a 100% increase in click-through rates compared to non-segmented ones.
By capturing emails, you’re setting up a pipeline for personalized follow-up campaigns that convert. Abandoned cart reminders, product recommendations, and exclusive offers can all be tailored to individual preferences, nudging customers toward a purchase.
3. Builds Customer Loyalty and Repeat Purchases
Customers who receive personalized offers based on their preferences are more likely to return and buy again.
And since repeat customers spend 67% more than new ones, capturing emails lets you create the kind of ongoing engagement that builds brand loyalty and increases lifetime value.
4. Reduces Dependence on Third-Party Channels
With algorithms constantly changing and the cost of social ads rising, having a direct line to your customers is more important than ever.
Email capture software helps build a first-party data source that you fully control, so you’re not at the mercy of platform shifts.
5. Supports Data-Driven Decision-Making
Email capture tools often provide data on which forms work best, which offers are most popular, and when customers are most likely to engage.
This data helps you refine your approach, creating campaigns that feel more relevant and hit the mark more often.
Email capture software helps you do more than just build a list—it keeps your brand connected with customers, drives real revenue, and makes your marketing smarter. For ecommerce brands, it’s one of the best tools to have in your kit.
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Top Features to Look for in Email Capture Tools
When it comes to email capture tools, not everything is as it seems. Each tool comes with its own set of features, and finding the right one means focusing on the features that truly fit your goals.
For instance, if your priority is reducing cart abandonment, look for tools with strong exit-intent pop-up capabilities. On the other hand, if you want more detailed customer data, lead segmentation and customer journey tracking features are a must.
Taking the time to choose a tool that matches your needs can make all the difference in how well it performs for your brand.
1. Behavioral Triggers
Look for options to trigger forms based on visitor behavior, like exit intent, scroll depth, or time on page, so you can capture attention without interrupting the experience.
2. Customizable Forms and Pop-Ups
The tool should allow you to design forms and pop-ups that match your brand’s look and feel, making them feel like a natural part of your website.
3. Anonymous Visitor Tracking
Some tools allow you to gather insights on anonymous visitors, tracking behaviors like page visits, time spent, and interactions. This data can help you understand visitor intent and prioritize high-interest leads.
4. Mobile Optimization
Since so much web traffic comes from mobile, your email capture forms must be responsive and look great on any device.
5. Integration with Email Marketing Platforms
A seamless connection to tools like Klaviyo, Mailchimp, or HubSpot lets you automate follow-up sequences instantly.
6. Custom Segmentation Based on On-Site Behavior
Some tools offer custom segmentation that groups visitors based on specific actions—like clicking certain links or viewing particular products—allowing you to create highly relevant follow-up campaigns tailored to each visitor’s interests.
7. Exit-Intent Pop-Ups
Exit-intent technology detects when a visitor is about to leave your site, giving you a last chance to capture their email with a tailored message or offer.
8. Customer Journey Tracking
Customer journey tracking lets you see the entire path a visitor takes on your site – from initial entry to purchase or exit – helping you identify key touchpoints where visitors are most engaged.
9. Analytics and Reporting
Access to data on which forms convert best, who’s signing up, and when they’re most engaged helps you fine-tune your strategy.
10. Compliance Tools
Look for built-in compliance features, like GDPR checkboxes and cookie consent banners, to ensure you’re collecting data responsibly and legally.
When choosing an email capture tool, it’s important to make sure you find one with features that fit your goals. By focusing on what matters most to your strategy, you’ll set yourself up to capture more leads and keep your audience connected.
Best Email Capture Software for 2025 (Reviewed)
We’ve talked about what email capture software is and why it’s important to have in your ecommerce toolset — now, let’s check out the best tools available.
Below, we’ve reviewed 15 top email capture software tools for ecommerce marketers, highlighting their features, strengths, and what makes them stand out. Here’s what we you need to know:
**Note: Pricing info is as of October 2024**
1. Customers.ai
What it Does: Customers.ai is an AI-powered email capture and remarketing tool designed to help businesses capture high-intent visitors, track the customer journey, and nurture leads across multiple channels through it’s integrations with Klaviyo, Shopify, Meta, and more. It automates follow-ups via email and sends audiences to ad remarketing platforms to help convert leads into customers. It’s especially useful for ecommerce and DTC businesses, providing detailed visitor tracking and segmentation.
Pricing: Customers.ai offers flexible pricing with a free trial and paid plans starting at $99/month.
Rating: ★★★★★ (4.8/5)
Customers.ai Email Capture Software Reviews:
Customers.ai consistently receives high marks from users for its ease of use, powerful email capture capabilities, and all-in-one marketing automation capabilies. Here’s what real users have to say:
- Ease of Use: Many users appreciate how intuitive the platform is. One G2 reviewer mentioned, “Customers.ai makes lead capture and automation a breeze. I was able to set up my campaigns in minutes without needing any technical skills.” This ease of use is a common theme, especially for small businesses and teams without dedicated technical resources.
- AI-Powered Automations: A key standout is Customers.ai’s AI-driven tools. A reviewer on Trustpilot noted, “The AI automations have drastically reduced the time we spend managing our lead follow-ups. It captures our visitors and instantly sends them into the right workflows, boosting our conversion rates significantly.”
- Lead Identification and Retargeting: Customers also rave about the ability to not only capture leads but to take action with them. A Capterra review said, “The visitor identification and retargeting features are incredible. We can now track anonymous visitors, identify who they are, and remarket to them via ads and email. It’s helped us capture leads we would have otherwise lost.”
- Customer Support: Several reviewers have praised the platform’s customer support. One G2 reviewer shared, “The support team is always responsive and ready to help. Whenever we hit a snag, they’ve been there to guide us through, making sure we get the most out of the platform.”
2. Justuno
What it Does: Justuno is a conversion optimization platform that provides on-site pop-ups, banners, and form builders to capture emails and grow lead lists. It integrates with popular ecommerce and marketing platforms.
Pricing: Plans start at $29/month with a 14-day free trial.
Rating: ★★★★☆ (4.5/5)
Justuno Email Capture Software Reviews:
Justuno is known for its conversion optimization and emal capture features for ecommerce businesses.
- Conversion Boost: A reviewer on G2 noted, “Justuno’s AI-driven pop-ups have helped us increase conversions and grow our email list significantly.”
- Personalization: A Capterra user said, “The personalization and targeting options are fantastic. We’re able to show different offers to different segments of our audience, which has improved our results.”
- Support: A Trustpilot review highlighted, “Their support team is always responsive and goes above and beyond to help us optimize our campaigns.”
3. Leadpages
URL: https://www.leadpages.com
What it Does: Leadpages is a landing page builder designed to help businesses capture emails through high-converting landing pages, pop-ups, and alert bars. It integrates with a wide variety of marketing tools.
Pricing: Plans start at $49/month with a 14-day free trial.
Rating: ★★★★☆ (4.4/5)
Leadpages Email Capture Software Reviews:
Leadpages is highly regarded for its landing page builder and conversion tracking tools.
- Landing Page Quality: A Capterra user said, “Leadpages makes it simple to create beautiful, high-converting landing pages. We’ve seen a huge boost in our email capture since using the platform.”
- Integrations: One G2 reviewer noted, “The integrations with email and CRM systems allow us to instantly follow up with leads, which is essential for our business.”
- Support: On Trustpilot, a reviewer commented, “Leadpages’ customer service team is phenomenal. They’re always willing to help us optimize our pages and improve our conversion rates.”
4. OptinMonster
URL: https://www.optinmonster.com
What it Does: OptinMonster specializes in building email capture forms such as pop-ups, slide-ins, and banners to convert website visitors into subscribers and customers. It’s known for its A/B testing features and exit-intent technology.
Pricing: Plans start at $9/month, billed annually.
Rating: ★★★★☆ (4.5/5)
OptinMonster Email Capture Software Reviews:
OptinMonster is widely praised for its conversion optimization features and exit-intent technology.
- Lead Conversion: A G2 reviewer shared, “OptinMonster’s exit-intent technology has saved us thousands in lost leads. We’ve been able to capture users who were about to leave and turn them into subscribers or customers.”
- User Interface: One user on Trustpilot commented, “The drag-and-drop builder is easy to use, and the templates made it simple to get started without needing a designer.”
- Flexibility: On Capterra, a reviewer mentioned, “The flexibility to run different campaigns—pop-ups, slide-ins, banners—has given us a lot of creative control over how we capture leads.”
5. ConvertFlow
URL: https://www.convertflow.com
What it Does: ConvertFlow is a lead generation platform that helps marketers create personalized on-site experiences, including pop-ups, forms, and quizzes, to capture and convert leads. It integrates with various CRM and email marketing platforms to automate follow-ups and email capture.
Pricing: Plans start at $99/month with a 14-day free trial.
Rating: ★★★★☆ (4.6/5)
ConvertFlow Email Capture Software Reviews:
ConvertFlow earns praise for its personalization features and seamless integrations.
- Customizability: One G2 user wrote, “The ability to create personalized funnels and on-site experiences is a game-changer for us. ConvertFlow integrates well with our email platform, allowing us to build highly targeted email capture forms.”
- Ease of Use: Another reviewer on Capterra mentioned, “We had our pop-ups and lead forms running in no time, and it was super easy to integrate with our CRM.”
- Support: Trustpilot reviews frequently mention the helpful customer support, with one stating, “ConvertFlow’s support team walked us through every step of the setup process.”
6. Sleeknote
URL: https://www.sleeknote.com
What it Does: Sleeknote helps ecommerce sites convert visitors into leads through personalized pop-ups, slide-ins, and banners. It focuses on capturing emails and reducing cart abandonment with advanced targeting options.
Pricing: Plans start at $59/month with a 7-day free trial.
Rating: ★★★★☆ (4.6/5)
Sleeknote Email Capture Software Reviews:
Sleeknote is widely recognized for its ecommerce-focused email capture solutions and personalized pop-ups.
- Pop-Up Customization: A reviewer on G2 said, “Sleeknote’s customization options are fantastic. We’re able to tailor the pop-ups to match our brand and message, making them far more effective.”
- Targeting Options: A user on Capterra noted, “The advanced targeting rules let us show the right message to the right visitor, which has boosted our conversion rates significantly.”
- Support: On Trustpilot, a reviewer wrote, “Sleeknote’s support team is always there to help us set up campaigns and offer advice on best practices.”
7. Wishpond
What it Does: Wishpond is a lead generation platform that includes landing pages, pop-ups, forms, and contests to capture emails. It also provides email marketing and automation tools to help nurture those leads.
Pricing: Plans start at $49/month with a 14-day free trial.
Rating: ★★★★☆ (4.4/5)
Wishpond Email Capture Software Reviews:
Wishpond is popular for its email capture, landing page builder, and email marketing integration.
- All-in-One Platform: A G2 reviewer said, “Wishpond makes it easy to create landing pages, capture leads, and follow up with email automation—all in one platform.”
- Ease of Use: On Capterra, a user mentioned, “We love how easy it is to create campaigns and landing pages with Wishpond. It’s user-friendly and packed with features.”
8. Thrive Leads
What it Does: Thrive Leads is a WordPress plugin focused on building email lists through customizable opt-in forms like pop-ups, slide-ins, and in-line forms. It includes advanced A/B testing, responsive design, and SmartLinks for personalized user targeting.
Pricing: Available as part of the Thrive Suite at $299/year, which includes all Thrive Themes tools.
Rating: ★★★★☆ (4.5/5)
Thrive Email Capture Software Reviews:
- Customization: Users on G2 praise its customization options and extensive template library, which lets you easily create high-converting forms.
- A/B Testing: Thrive Leads’ advanced A/B testing feature is frequently highlighted as an effective way to optimize conversion rates by testing different form types and triggers.
- Ease of Use: Many reviewers find Thrive Leads intuitive for WordPress, with responsive design and mobile-specific customization options for an optimized user experience.
9. JotForm
What it Does: JotForm is a form builder that allows users to create custom forms for email capture, surveys, and more. It integrates with email marketing services and CRMs, making it easy to collect and manage leads.
Pricing: Free for basic features, with paid plans starting at $34/month.
Rating: ★★★★☆ (4.7/5)
JotForm Email Capture Software Reviews:
JotForm is known for its versatile form-building capabilities and ease of use.
- Custom Forms: One G2 reviewer noted, “We’ve used JotForm to create everything from lead capture forms to customer surveys. The flexibility and customization options are unmatched.”
- Ease of Use: A Capterra user mentioned, “Building forms on JotForm is incredibly easy, even for non-technical users. Plus, the integrations with CRMs and email platforms are seamless.”
- Customer Service: A Trustpilot review praised JotForm’s support, saying, “The customer support team is always quick to respond and offers real solutions.”
10. Mail Munch
URL: https://www.mailmunch.com
What it Does: MailMunch provides a range of lead capture forms, including pop-ups, embedded forms, and landing pages, with integrations for major email marketing platforms. It’s designed to help businesses grow their email lists through customizable opt-in forms.
Pricing: Free plan available; paid plans start at $13.99/month.
Rating: ★★★★☆ (4.4/5)
Mail Munch Email Capture Software Reviews:
- Affordability: MailMunch receives positive feedback on Capterra for its competitive pricing and comprehensive free version.
- Integrations: Users appreciate its seamless integration with popular email marketing platforms, allowing quick and easy list building.
- User Experience: MailMunch is frequently noted for being user-friendly, with simple drag-and-drop editing and helpful customer support.
11. Bloom
URL: https://www.elegantthemes.com/plugins/bloom/
What it Does: Bloom by Elegant Themes is an email opt-in plugin that offers a variety of customizable form types, including pop-ups, slide-ins, and inline forms. It’s tailored for WordPress users and offers targeted display settings.
Pricing: Included with the Elegant Themes membership at $89/year.
Rating: ★★★★☆ (4.3/5)
Reviews:
- Ease of Use: Users on G2 appreciate Bloom’s straightforward interface and pre-designed templates, which make it easy to get started.
- Targeted Triggers: Reviewers highlight its targeting options that allow users to control which forms display on specific pages or posts, making it useful for personalized marketing.
- Value: Many users find Bloom offers good value as part of the Elegant Themes membership, giving access to multiple tools in addition to Bloom.
12. Privy
What it Does: Privy offers pop-ups, email capture forms, and exit-intent banners, primarily targeting ecommerce stores. It also includes email marketing features, making it a comprehensive tool for lead generation and follow-ups.
Pricing: Free plan available, with paid plans starting at $15/month.
Rating: ★★★★☆ (4.6/5)
Privy Email Capture Software Reviews:
Privy is well-liked for its ecommerce focus and ability to reduce cart abandonment through email capture.
- Cart Abandonment: A G2 reviewer said, “Privy’s pop-ups and exit-intent features have helped us reduce cart abandonment and recover lost sales.”
- Ease of Use: On Capterra, a user shared, “It’s super easy to create pop-ups and email capture forms without needing a developer. Plus, it integrates seamlessly with our Shopify store.”
- Support: A Trustpilot review mentioned, “Privy’s support team has been excellent at helping us optimize our campaigns and get more conversions.”
13. Wisepops
URL: https://wisepops.com
What it Does: Wisepops is a lead capture tool that focuses on creating customizable pop-ups and banners for email list building. It offers advanced targeting and segmentation features and integrates with major email marketing platforms.
Pricing: Starts at $49/month, with additional costs based on visitor volume.
Rating: ★★★★☆ (4.5/5)
Wisepops Email Capture Software Reviews:
- Advanced Targeting: Reviewers on Capterra commend Wisepops for its robust targeting options, allowing businesses to show the right message to the right user at the right time.
- User-Friendly: Users find the interface easy to navigate, with strong support for setting up complex targeting rules.
- Analytics: Wisepops’ built-in analytics receive positive reviews for helping users track the performance of each pop-up and make data-driven adjustments.
14. OptiMonk
What it Does: OptiMonk specializes in pop-ups, sticky bars, and other on-site messages designed to capture emails and increase conversions. It offers personalization and A/B testing features to optimize performance.
Pricing: Free plan available, with paid plans starting at $39/month.
Rating: ★★★★☆ (4.6/5)
OptiMonk Email Capture Software Reviews:
OptiMonk is highly regarded for its personalization and A/B testing features in lead capture.
- Personalization: A G2 reviewer shared, “The personalization options in OptiMonk allow us to create highly targeted pop-ups that convert better than any generic pop-ups we’ve tried.”
- A/B Testing: On Capterra, a user wrote, “The A/B testing features are easy to use and have helped us identify the best-performing lead capture campaigns.”
- Support: A Trustpilot review mentioned, “OptiMonk’s support team is always quick to help us troubleshoot and optimize our pop-ups.”
15. Poptin
What it Does: Poptin offers various email capture forms, including pop-ups, embedded forms, and slide-ins, designed to engage visitors and convert them into subscribers. It features A/B testing, exit-intent technology, and a range of templates.
Pricing: Free plan available; paid plans start at $19/month.
Rating: ★★★★☆ (4.6/5)
Poptin Email Capture Software Reviews:
- Ease of Use: Users on G2 highlight Poptin’s ease of use, with customizable templates and a simple editor that makes setting up forms quick and easy.
- Customer Support: Many reviewers mention responsive customer support that assists with setup and troubleshooting.
- Conversion Optimization: Poptin is praised for its A/B testing and exit-intent features, helping businesses optimize form performance and reduce bounce rates.
With a range of features, pricing options, and customization capabilities, these email capture tools provide flexibility for different business needs and budgets.
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How to Choose Your Email Capture Software
We only listed 15 but with so many email capture software tools out there, finding the right one comes down to knowing what you need most.
Here’s a checklist of factors to consider as you evaluate options:
- Ease of Use: Choose a tool that’s easy to set up and use without needing a lot of technical expertise. An intuitive dashboard and straightforward customization options can save time and get you up and running faster.
- Customizability: Look for a tool that lets you fully customize forms, pop-ups, and calls-to-action. The ability to match your brand’s style and tailor messaging will help make email capture feel seamless to your visitors.
- Behavioral Triggers: Tools with advanced behavioral triggers, like exit-intent, scroll-based, and time-based pop-ups, can help you capture emails at optimal moments. Make sure the software you choose allows for flexible targeting based on visitor behavior.
- Integration with Marketing Platforms: Check if the tool integrates easily with your existing platforms, like your email service provider, CRM, or analytics tools. This integration is key for automating workflows and keeping all your data in one place.
- Mobile Responsiveness: With so much traffic coming from mobile devices, make sure the tool’s forms and pop-ups look great on mobile and don’t disrupt the mobile experience.
- A/B Testing Capabilities: The ability to run A/B tests on different form designs, messages, and calls-to-action helps you identify what works best. This is crucial for optimizing conversion rates over time.
- Visitor Identification Features: If you’re focused on ecommerce, consider tools with visitor identification capabilities. Features like anonymous tracking, IP recognition, or identity resolution give you insights into visitor behavior, even if they don’t immediately convert.
- Analytics and Reporting: Strong analytics give you insights into which campaigns are working, who’s signing up, and which pages have the highest conversion rates. Look for tools that offer detailed, actionable data.
- Customer Support: Reliable customer support can be a game-changer, especially if you’re integrating the tool into a larger marketing stack. Check if the tool provides live support, documentation, and resources for troubleshooting.
- Compliance with Privacy Laws: Make sure the tool has built-in features for compliance with GDPR, CCPA, and other privacy regulations. This might include options like consent checkboxes and clear data policies to keep your brand protected.
Taking the time to assess these factors will ensure that your chosen tool not only captures more emails but also aligns with your goals and seamlessly integrates into your workflow.
Email Capture Software vs. Other Lead Capture Tools
I mentioned earlier that not all email capture tools are the same. It’s also important to understand that email capture software can be different than lead capture software.
While both email capture software and other lead capture tools are designed to turn visitors into leads, their approaches and goals often differ. Email capture software is focused on gathering email addresses specifically to build a long-term subscriber list that can be nurtured with targeted email campaigns, making it a powerful choice for ecommerce brands looking to drive repeat sales and customer loyalty.
On the other hand, other lead capture tools may collect a wider range of information, such as phone numbers or social media profiles, and are often geared toward immediate engagement, like connecting visitors to sales or support teams through live chat or contact forms.
These tools are valuable for industries where leads may need immediate follow-up or one-on-one communication, such as B2B or service-based businesses.
For ecommerce brands, email capture software typically provides a higher ROI by focusing on building a list that can be regularly engaged with personalized offers and product updates, while other lead capture tools offer flexibility in capturing and acting on leads quickly in different settings.
Why Customers.ai is the Best Email Capture Software
With so many email capture tools on the market, it’s all about finding the one that checks all the right boxes for your business.
Customers.ai stands out due to our industry-leading capture rates, helping ecommerce brands turn more visitors into subscribers and customers. Plus, with seamless integrations across top ecommerce platforms like Klaviyo and Shopify, plus a powerful API, it fits right into any tech stack without a hitch.
Customers.ai is also top-rated for its ease of use and flexibility, meaning you can set up and customize email capture within minutes!
If you’re looking for an email capture solution that’s built to drive results, start your free trial with Customers.ai today and see the impact firsthand.
Important Next Steps
- See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
- Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
- Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.
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Email Capture Software FAQs
Why is email capture important for ecommerce?
Email capture is crucial for ecommerce because it builds a direct line of communication with potential customers. With emails, brands can send personalized offers, abandoned cart reminders, and promotions that drive sales and customer loyalty.
What are the benefits of using email capture software?
Email capture software helps increase conversion rates, build a high-value email list, and support targeted marketing campaigns. It also reduces reliance on third-party platforms by creating a first-party data source brands control.
Can email capture software help reduce cart abandonment?
Yes, email capture software can help reduce cart abandonment by using exit-intent pop-ups to capture emails before a visitor leaves. This allows brands to follow up with abandoned cart reminders, often leading to higher recovery rates.
How does email capture software integrate with other marketing tools?
Most email capture software integrates seamlessly with email marketing platforms, CRMs, and analytics tools. This allows you to automatically add new subscribers to campaigns, segment them, and measure their engagement.
Is email capture software compliant with GDPR and other privacy laws?
Leading email capture software includes features to ensure GDPR, CCPA, and other privacy law compliance, such as consent checkboxes and data management tools. Always check if the tool has built-in compliance options before use.
What features should I look for in email capture software?
Key features include customizable forms, behavioral triggers, A/B testing, mobile responsiveness, integration with email marketing platforms, visitor identification, segmentation, analytics, and GDPR compliance.
What is an exit-intent pop-up in email capture software?
An exit-intent pop-up appears when a visitor is about to leave the website. It detects mouse movements and prompts the visitor to enter their email, offering an incentive to stay or subscribe before they exit.
Can email capture software track anonymous visitors?
Some advanced email capture tools offer visitor identification, tracking anonymous visitors to gather data on behaviors like browsing patterns. This can provide insights into high-intent users who may convert later.
How does email capture software help with retargeting?
Email capture software collects subscriber data, enabling brands to retarget those users through personalized email campaigns, abandoned cart reminders, or exclusive offers that drive conversions.
How can I improve my email capture rate?
To improve your email capture rate, use well-timed pop-ups, offer valuable incentives, and test different form designs. Behavioral triggers like exit-intent and A/B testing help optimize capture methods based on visitor behavior.
What’s the difference between email capture and lead capture software?
Email capture software focuses specifically on collecting email addresses, while lead capture software may also collect phone numbers, job titles, or other information. Email capture is ideal for ecommerce brands aiming to build an engaged email list.
How do behavioral triggers work in email capture software?
Behavioral triggers activate forms or pop-ups based on visitor actions, like scrolling, time spent on a page, or intent to leave. This approach increases capture rates by engaging visitors when they’re most likely to subscribe.
What is A/B testing in email capture software?
A/B testing in email capture software allows you to test different versions of forms or pop-ups to see which design, messaging, or placement converts best. It’s a way to continuously optimize capture rates.
How do I choose the best email capture software for my business?
Look for email capture software that fits your business goals, integrates with your marketing tools, has customizable forms, and includes features like A/B testing, behavioral triggers, and compliance options.
What’s the average ROI of email marketing for ecommerce brands?
On average, email marketing yields an ROI of $42 for every $1 spent, making email capture software a valuable investment for building a list that drives conversions and revenue.
How do pop-up forms differ from embedded forms in email capture?
Pop-up forms appear based on visitor behavior, like when they’re about to leave, while embedded forms are placed directly within a webpage, often as part of a footer or sidebar.
How can email capture software support multi-channel marketing?
By capturing email addresses, the software enables you to reach customers through emails, retargeting ads, and other channels, creating a consistent experience across platforms and increasing engagement.
Is email capture software worth it for small businesses?
Absolutely. For small businesses, email capture software provides a cost-effective way to build a customer base, boost conversions, and create personalized engagement, all of which contribute to sustainable growth.