Opensend Case Study Stories on Brands' Switch to Better Data

These real Opensend case study comparisons reveal what happens when brands run head-to-head tests to validate identity resolution performance, accuracy and deliverability.

bear balanced creatine gummies excerpt

3x

Higher Visitor ID Accuracy Rate

8.7x

Higher True Match Rate

Customers.ai delivered Bear Balanced DTC health supplements brand a remarkable lift in volume of visitors identified with higher data accuracy and True Match Rate compared to Opensend.

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2.5x

Higher Click-Through Rate

2.9x

Fewer Spam Complaints

Modern Blaze tested visitor ID tools to see which performed better. Customers.ai dramatically outperformed Opensend, delivering infinitely more revenue.

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2.8%

Conversion Rate

4.6x

Revenue Per ID

Clearly, accuracy had significant impact on return on investment — we saw 4.6x revenue per ID using Customers.ai compared to the next best option.

Rob VaronDirector of Marketing, Jordan Craig

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These real Opensend case study comparisons reveal what happens when brands run head-to-head tests to validate identity resolution performance, accuracy and deliverability.

DTC brands like home goods Shopify store Modern Blaze and health supplements brand Bear Balanced evaluated Opensend against Customers.ai to determine which identity resolution solution truly delivered higher visitor match rates, improved email deliverability, and more revenue per contact.

Time and again, the results were clear: Customers.ai consistently outperformed Opensend across accuracy, engagement, and ROI in these real-life brand tests.

If you're using Opensend or exploring visitor ID tools, these case studies offer firsthand proof of why marketers are switching to data they can trust.

Want to run your own Opensend comparison test? Start here.

Drive more leads and drastically reduce cost of customer acquisition with Customers.ai visitor identification and remarketing tools!

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Turn Anonymous Shoppers into Customers with Unmatched Website Visitor ID Accuracy

Most visitor ID solutions get identities right 5-30% of the time. Customers.ai is 2-7x more accurate with 2-18x higher True Match Rate. See the difference on your site firsthand.

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May 2025 Update: New Brand Insights on the Impact of Data Inaccuracy

Testing by DTC brands revealed a crisis of Website Visitor Identification inaccuracy. Read the newly updated report to understand the damage to brands’ deliverability and performance — and what you can do about it. See the report →

GROW YOUR RETAINERS, DIVERSIFY REVENUE SOURCES, AND MAKE CLIENTS HAPPIER WITH CUSTOMERS.AI FOR AGENCIES.

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