How to Find the Demographics of Your Website Visitors
When we talk website demographics, we have to ask ourselves, where did all the data go? Because if you recall,
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Email Capture Best Practices: Turning Website Visitors into Customers
Here’s a fun fact: 81% of businesses say email is their primary customer acquisition channel. Surprising? Not really, considering the
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Customer Targeting Strategies: How to Find and Engage Your Ideal Audience
If you’re still relying on the same old targeting tactics from five years ago (we see you broad demographics and
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Path to Purchase Research: Decoding Your Customers’ Buying Journey
You’ve got traffic. You’ve got products. But do you really know what your customers are thinking as they move from
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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI
Email marketing is like printing money when you get it right. On average, it brings in $42 for every $1
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How Anonymous Website Visitors Impact Your Marketing ROI
Did you know that 98% of your website visitors leave without doing anything? No purchases, no sign-ups, just a blip
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Website Demographic Tools: See Who’s Really Visiting Your Site
Knowing who visits your website is a necessity that most people are missing out on. Why? Because we aren’t talking
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Form Abandonment 2.0: How to Turn ‘Maybe Later’ into ‘Sign Me Up’
Form abandonment. The silent killer of conversions. After all, you’ve done the hard work of crafting a killer offer, nailing
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Ad Remarketing Software Reviewed: The 15 Best Retargeting Tools
How often do you visit a site for the first time and make a purchase right away? Probably not very
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How to Build an Intent-Based Facebook Retargeting Campaign
Facebook’s ad targeting just isn’t what it used to be. Rising CPMs, shrinking performance, and algorithm changes have left marketers
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Email Engagement Metrics: Going Beyond Open Rates
If you’re still judging your email campaigns by open rates, it’s time to upgrade the ole playbook. Sure, they were
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From Anonymous to Known: Behavioral Data’s Role in Website Visitor Identification
Your website traffic isn’t just numbers. It’s potential customers. Real people are clicking, scrolling, and exploring, yet most of them
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Relationship Marketing: Reactive vs. Proactive and Why You Need Both
You’ve heard it a million times – relationships are everything in business. But how you manage those relationships? That’s what
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Contact Enrichment Strategies: How to Personalize Outreach That Converts
Nobody’s getting excited about another generic email that starts with “Hi [First Name].” In fact, 72% of consumers say they
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2024 Year in Review: Features, Features & More Features!
The confetti is ready, the champagne’s on ice, and we’re here to celebrate what has been an epic year for
2024 Year in Review: Features, Features & More Features! Read More »
How to Convert Anonymous Website Visitors into Leads
You’ve nailed it. You’re using Customers.ai to identify those anonymous visitors sneaking around your site. You know who’s there, where
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Plain Text Emails: How Old-School Emails are Dominating Modern Inboxes
It’s almost 2025 and that means it’s time to forget flashy designs, animated GIFs, and emails that look like they
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15 High-Converting Lead Capture Tactics to Turn Maybe to Yes
Did you know that 70% of your website visitors leave without taking action? That’s a massive chunk of potential leads
15 High-Converting Lead Capture Tactics to Turn Maybe to Yes Read More »
Kill the Chaos: How to Simplify Your Email and SMS Flows
Let’s face it. Most email and SMS flows are a hot mess of chaos and confusion. Too many messages, too
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How to Re-Signal Your Klaviyo Return Visitors for 25x ROI
Here’s a fact to chew on. Return visitors are 2x more likely to convert than first-timers. When someone comes back
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Faceless Marketing: The Low-Key Power Move for Bold Ecommerce Brands
Scroll through any ecommerce brand’s Instagram, and you’ll spot a pattern – influencer takeovers, founder vlogs, and personal stories galore.
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Website Visitor Identification APIs: What You Need to Know
Tons of people visit your website daily, but most of them leave without saying a word. No sign-ups, no purchases,
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Real-Time Visitor Identification: Meet the Buyers Behind Every Click
It’s a sad fact that 98% of your website visitors will leave without doing anything. No purchases, no sign-ups, nothing.
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Why New Contacts Can Cause Email Deliverability Trouble (And How to Handle Them)
Ah, the thrill of new contacts hitting your email list. It’s like opening a mystery box – Could be treasure,
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Holiday Rush vs. Everyday Sales: Building Sustainable Facebook Ad Campaigns
Black Friday and Cyber Monday? Done and dusted. And wow, this year didn’t disappoint! Shoppers in the U.S. spent a
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TikTok Ban Drama: What It Means for Your TikTok Ads Data
Can you believe that TikTok, the app that turned dance challenges into a cultural phenomenon and ad revenue powerhouse, is
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3 Lifecycle Marketing Strategies from Maryna Hradovich to Elevate Your Ecommerce Game
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
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Solving Ad Spend and Inventory Challenges with Nick Shackelford
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
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Smash, Marry, or Pass: Tamanna Bawa’s DTC Advertising Playbook for 2025
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
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Melanie Balke’s Rules for Standing Out in a Crowded Inbox
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
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Using Visitor ID to Plug the Leaky Bucket with Larry Kim
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
Using Visitor ID to Plug the Leaky Bucket with Larry Kim Read More »
From Ads to Action: Building a Smarter Ecommerce Funnel with Aaron Orendorff
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
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TikTok Shop & Short-Form Video: The Future of Ecommerce Growth with Derric Haynie
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
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BFCM 2024 Results: 61 Million Klaviyo Signals, 30 Million Emails & A Lot of $$$
BFCM isn’t just a few big sales days anymore. It’s a whole week of pre-party madness that kicks off the
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Cracking the Code on Client Segmentation for Email Domination
What’s that saying? Email marketing is a beast and client segmentation is the leash. Hmm…well maybe that’s not the saying
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Email List Growth Hacks: 24 Insider Tactics to Build Faster, Smarter, and Bigger
Did you know that email marketing has an average ROI of $36 for every $1 spent? That’s not just impressive,
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15 Audience Segmentation Tools You Need to Stop Guessing & Start Engaging
Guessing is so last year and winging it isn’t a strategy – it’s a cry for help! Ecommerce is too
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Why Your Klaviyo Flow Open Rates Are Low (And How to Fix Them)
If you’ve spent any time crafting email flows in Klaviyo, you’ve inevitably dealt with the dreaded low open rates. Don’t
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Post-Holiday Power Moves: Meta Retargeting Strategies to Bring Back Your Black Friday Shoppers
Black Friday might be over, but the party doesn’t have to stop. This year, Black Friday brought in a jaw-dropping
10 Overlooked Ecommerce Store Conversion Optimizat…
You’ve got visitors rolling into your ecommerce store but how many are actually pulling out their wallets? Not as many
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Why Your Black Friday Campaigns Need a ‘Bounce-Back’ Strategy This Holiday Season
Ah, Black Friday. The unofficial Hunger Games of ecommerce. Brands throw down, customers swipe up, and everyone’s cart is a
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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]
Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience.
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From Scrollers to Buyers: 5 Proven Tactics to Improve Meta Ads Engagement
Meta ads are everywhere (and we mean everywhere!) but despite their prominence, not all of them do their job –
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The Shark Tank Playbook: Your Go-To Marketing Campaign Checklist
Recently, one of our clients landed the opportunity of a lifetime – they were featured on Shark Tank! But before
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Shopify Marketing Apps: 21 Essential Tools for Ecommerce Stores
Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available!. From email marketing to customer
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Lead Scoring + Meta Ads: The Secret to Better Targeting
Ever felt like your Meta Ads budget is a black hole, swallowing your money without delivering the results you want?
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3 Meta Ads Strategies DTC Brands Are Using to Engage Audiences
When it comes to digital ads, there’s Meta and then there’s everyone else. Meta ads have become the go-to platform
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Klaviyo Tools: 20 Must-Have Solutions for Smarter Email Marketing
Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting
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Email Capture Software: The 15 Best Tools for Ecommerce (Reviewed)
If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine! In fact, email marketing
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Website Demographics: How to Analyze Your Audience Data for Smarter Campaigns
If New York is the city that never sleeps, then Customers.ai is the company that never sleeps. Why? Because the
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