In February 2025, Klaviyo announced significant pricing changes that have left many businesses re-evaluating their email marketing strategies. The shift
Introducing The First And Only Website Visitor Identification ESP Read More »
When we talk website demographics, we have to ask ourselves, where did all the data go? Because if you recall,
How to Find the Demographics of Your Website Visitors Read More »
Fun fact: 81% of businesses say email is their primary customer acquisition channel. Surprising? Not really, considering the ROI potential
Email Capture Best Practices: Turning Website Visitors into Customers Read More »
If you’re still relying on the same old targeting tactics from five years ago (we see you broad demographics and
Customer Targeting Strategies: How to Find and Engage Your Ideal Audience Read More »
You’ve got traffic. You’ve got products. But do you really know what your customers are thinking as they move from
Path to Purchase Research: Decoding Your Customers’ Buying Journey Read More »
Email marketing is like printing money when you get it right. On average, it brings in $42 for every $1
Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI Read More »
Did you know that 98% of your website visitors leave without doing anything? No purchases, no sign-ups, just a blip
How Anonymous Website Visitors Impact Your Marketing ROI Read More »
Knowing who visits your website is a necessity that most people are missing out on. Why? Because we aren’t talking
Website Demographic Tools: See Who’s Really Visiting Your Site Read More »
Form abandonment. The silent killer of conversions. After all, you’ve done the hard work of crafting a killer offer, nailing
Form Abandonment 2.0: How to Turn ‘Maybe Later’ into ‘Sign Me Up’ Read More »
How often do you visit a site for the first time and make a purchase right away? Probably not very
Ad Remarketing Software Reviewed: The 15 Best Retargeting Tools Read More »
Facebook’s ad targeting just isn’t what it used to be. Rising CPMs, shrinking performance, and algorithm changes have left marketers
How to Build an Intent-Based Facebook Retargeting Campaign Read More »
If you’re still judging your email campaigns by open rates, it’s time to upgrade the ole playbook. Sure, they were
Email Engagement Metrics: Going Beyond Open Rates Read More »
Your website traffic isn’t just numbers. It’s potential customers. Real people are clicking, scrolling, and exploring, yet most of them
From Anonymous to Known: Behavioral Data’s Role in Website Visitor Identification Read More »
You’ve heard it a million times – relationships are everything in business. But how you manage those relationships? That’s what
Relationship Marketing: Reactive vs. Proactive and Why You Need Both Read More »
Nobody’s getting excited about another generic email that starts with “Hi [First Name].” In fact, 72% of consumers say they
Contact Enrichment Strategies: How to Personalize Outreach That Converts Read More »
The confetti is ready, the champagne’s on ice, and we’re here to celebrate what has been an epic year for
2024 Year in Review: Features, Features & More Features! Read More »
You’ve nailed it. You’re using Customers.ai to identify those anonymous visitors sneaking around your site. You know who’s there, where
How to Convert Anonymous Website Visitors into Leads Read More »
It’s almost 2025 and that means it’s time to forget flashy designs, animated GIFs, and emails that look like they
Plain Text Emails: How Old-School Emails are Dominating Modern Inboxes Read More »
Did you know that 70% of your website visitors leave without taking action? That’s a massive chunk of potential leads
15 High-Converting Lead Capture Tactics to Turn Maybe to Yes Read More »
Let’s face it. Most email and SMS flows are a hot mess of chaos and confusion. Too many messages, too
Kill the Chaos: How to Simplify Your Email and SMS Flows Read More »
Here’s a fact to chew on. Return visitors are 2x more likely to convert than first-timers. When someone comes back
How to Re-Signal Your Klaviyo Return Visitors for 10x ROI Read More »
Scroll through any ecommerce brand’s Instagram, and you’ll spot a pattern – influencer takeovers, founder vlogs, and personal stories galore.
Faceless Marketing: The Low-Key Power Move for Bold Ecommerce Brands Read More »
Tons of people visit your website daily, but most of them leave without saying a word. No sign-ups, no purchases,
Website Visitor Identification APIs: What You Need to Know Read More »
It’s a sad fact that 98% of your website visitors will leave without doing anything. No purchases, no sign-ups, nothing.
Real-Time Visitor Identification: Meet the Buyers Behind Every Click Read More »
Ah, the thrill of new contacts hitting your email list. It’s like opening a mystery box – Could be treasure,
Why New Contacts Can Cause Email Deliverability Trouble (And How to Handle Them) Read More »
Black Friday and Cyber Monday? Done and dusted. And wow, this year didn’t disappoint! Shoppers in the U.S. spent a
Holiday Rush vs. Everyday Sales: Building Sustainable Facebook Ad Campaigns Read More »
Can you believe that TikTok, the app that turned dance challenges into a cultural phenomenon and ad revenue powerhouse, is
TikTok Ban Drama: What It Means for Your TikTok Ads Data Read More »
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
3 Lifecycle Marketing Strategies from Maryna Hradovich to Elevate Your Ecommerce Game Read More »
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
Solving Ad Spend and Inventory Challenges with Nick Shackelford Read More »
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
Smash, Marry, or Pass: Tamanna Bawa’s DTC Advertising Playbook for 2025 Read More »
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
Melanie Balke’s Rules for Standing Out in a Crowded Inbox Read More »
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
Using Visitor ID to Plug the Leaky Bucket with Larry Kim Read More »
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
From Ads to Action: Building a Smarter Ecommerce Funnel with Aaron Orendorff Read More »
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
TikTok Shop & Short-Form Video: The Future of Ecommerce Growth with Derric Haynie Read More »
BFCM isn’t just a few big sales days anymore. It’s a whole week of pre-party madness that kicks off the
BFCM 2024 Results: 61 Million Klaviyo Signals, 30 Million Emails & A Lot of $$$ Read More »
What’s that saying? Email marketing is a beast and client segmentation is the leash. Hmm…well maybe that’s not the saying
Cracking the Code on Client Segmentation for Email Domination Read More »
Did you know that email marketing has an average ROI of $36 for every $1 spent? That’s not just impressive,
Email List Growth Hacks: 24 Insider Tactics to Build Faster, Smarter, and Bigger Read More »
Guessing is so last year and winging it isn’t a strategy – it’s a cry for help! Ecommerce is too
15 Audience Segmentation Tools You Need to Stop Guessing & Start Engaging Read More »
If you’ve spent any time crafting email flows in Klaviyo, you’ve inevitably dealt with the dreaded low open rates. Don’t
Why Your Klaviyo Flow Open Rates Are Low (And How to Fix Them) Read More »
Black Friday might be over, but the party doesn’t have to stop. This year, Black Friday brought in a jaw-dropping
You’ve got visitors rolling into your ecommerce store but how many are actually pulling out their wallets? Not as many
10 Overlooked Ecommerce Store Conversion Optimizat… Read More »
Ah, Black Friday. The unofficial Hunger Games of ecommerce. Brands throw down, customers swipe up, and everyone’s cart is a
Why Your Black Friday Campaigns Need a ‘Bounce-Back’ Strategy This Holiday Season Read More »
Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience.
Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed] Read More »
Meta ads are everywhere (and we mean everywhere!) but despite their prominence, not all of them do their job –
From Scrollers to Buyers: 5 Proven Tactics to Improve Meta Ads Engagement Read More »
Recently, one of our clients landed the opportunity of a lifetime – they were featured on Shark Tank! But before
The Shark Tank Playbook: Your Go-To Marketing Campaign Checklist Read More »
Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available!. From email marketing to customer
Shopify Marketing Apps: 21 Essential Tools for Ecommerce Stores Read More »
Ever felt like your Meta Ads budget is a black hole, swallowing your money without delivering the results you want?
Lead Scoring + Meta Ads: The Secret to Better Targeting Read More »
When it comes to digital ads, there’s Meta and then there’s everyone else. Meta ads have become the go-to platform
3 Meta Ads Strategies DTC Brands Are Using to Engage Audiences Read More »
Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting
Klaviyo Tools: 20 Must-Have Solutions for Smarter Email Marketing Read More »
If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine! In fact, email marketing
Email Capture Software: The 15 Best Tools for Ecommerce (Reviewed) Read More »
Most visitor ID solutions get identities right 5-30% of the time. Customers.ai is 2-7x more accurate with 2-18x higher True Match Rate. See the difference on your site firsthand.
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