Ah, the thrill of new contacts hitting your email list. It’s like opening a mystery box – Could be treasure,
Why New Contacts Can Cause Email Deliverability Trouble (And How to Handle Them) Read More »
Black Friday and Cyber Monday? Done and dusted. And wow, this year didn’t disappoint! Shoppers in the U.S. spent a
Holiday Rush vs. Everyday Sales: Building Sustainable Facebook Ad Campaigns Read More »
Can you believe that TikTok, the app that turned dance challenges into a cultural phenomenon and ad revenue powerhouse, is
TikTok Ban Drama: What It Means for Your TikTok Ads Data Read More »
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
3 Lifecycle Marketing Strategies from Maryna Hradovich to Elevate Your Ecommerce Game Read More »
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
Solving Ad Spend and Inventory Challenges with Nick Shackelford Read More »
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
Smash, Marry, or Pass: Tamanna Bawa’s DTC Advertising Playbook for 2025 Read More »
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
Melanie Balke’s Rules for Standing Out in a Crowded Inbox Read More »
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
Using Visitor ID to Plug the Leaky Bucket with Larry Kim Read More »
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
From Ads to Action: Building a Smarter Ecommerce Funnel with Aaron Orendorff Read More »
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our
TikTok Shop & Short-Form Video: The Future of Ecommerce Growth with Derric Haynie Read More »
BFCM isn’t just a few big sales days anymore. It’s a whole week of pre-party madness that kicks off the
BFCM 2024 Results: 61 Million Klaviyo Signals, 30 Million Emails & A Lot of $$$ Read More »
What’s that saying? Email marketing is a beast and client segmentation is the leash. Hmm…well maybe that’s not the saying
Cracking the Code on Client Segmentation for Email Domination Read More »
Did you know that email marketing has an average ROI of $36 for every $1 spent? That’s not just impressive,
Email List Growth Hacks: 24 Insider Tactics to Build Faster, Smarter, and Bigger Read More »
Guessing is so last year and winging it isn’t a strategy – it’s a cry for help! Ecommerce is too
15 Audience Segmentation Tools You Need to Stop Guessing & Start Engaging Read More »
If you’ve spent any time crafting email flows in Klaviyo, you’ve inevitably dealt with the dreaded low open rates. Don’t
Why Your Klaviyo Flow Open Rates Are Low (And How to Fix Them) Read More »
Black Friday might be over, but the party doesn’t have to stop. This year, Black Friday brought in a jaw-dropping
You’ve got visitors rolling into your ecommerce store but how many are actually pulling out their wallets? Not as many
10 Overlooked Ecommerce Store Conversion Optimizat… Read More »
Ah, Black Friday. The unofficial Hunger Games of ecommerce. Brands throw down, customers swipe up, and everyone’s cart is a
Why Your Black Friday Campaigns Need a ‘Bounce-Back’ Strategy This Holiday Season Read More »
Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience.
Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed] Read More »
Meta ads are everywhere (and we mean everywhere!) but despite their prominence, not all of them do their job –
From Scrollers to Buyers: 5 Proven Tactics to Improve Meta Ads Engagement Read More »
Recently, one of our clients landed the opportunity of a lifetime – they were featured on Shark Tank! But before
The Shark Tank Playbook: Your Go-To Marketing Campaign Checklist Read More »
Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available!. From email marketing to customer
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Ever felt like your Meta Ads budget is a black hole, swallowing your money without delivering the results you want?
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When it comes to digital ads, there’s Meta and then there’s everyone else. Meta ads have become the go-to platform
3 Meta Ads Strategies DTC Brands Are Using to Engage Audiences Read More »
Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting
Klaviyo Tools: 20 Must-Have Solutions for Smarter Email Marketing Read More »
If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine! In fact, email marketing
Email Capture Software: The 15 Best Tools for Ecommerce (Reviewed) Read More »
If New York is the city that never sleeps, then Customers.ai is the company that never sleeps. Why? Because the
Website Demographics: How to Analyze Your Audience Data for Smarter Campaigns Read More »
It takes an average of 2 to 3 purchases for a DTC business to break even or start making a
New vs Returning Purchase in Klaviyo: How to Segment to Maximize LTV in 3 Power Moves Read More »
As marketers, we spend countless hours and resources driving traffic to our websites, landing pages, social media channels, etc. And
Lead Capture Software Reviewed: The 15 Best Tools for 2025 Read More »
Visitor tracking can mean many things. After all, as technology has evolved, our ability (or inability) to track our website
Visitor Tracking: Everything You Need to Know in 2025 Read More »
As long as I can remember, advertisers have been hesitant to send their first-party data to Google Ads audiences. Why?
Google Ads Customer Match: How to Use First-Party Data for Smarter Retargeting Read More »
Last month, Wordstream came out with its annual Facebook Ads Benchmarks Report. What was notable about the report, besides the
As we gear up for the holidays and brace for the election season, ad inventory is tighter than ever and
What’s New? Google Ads, Demographic Data & More! Read More »
The holidays are coming, and if you’re looking to make this Black Friday and Cyber Monday your most successful ever,
Sleigh BFCM: Top Meta Ads Strategies from Our 2024 Holiday Guide Read More »
Editor’s note: This article was updated on May 20, 2024, to reflect the updated timeline from Gmail and Yahoo Mail
Gmail Bulk Sender Rules: Preparing for June Updates & Beyond Read More »
We all know personalization and segmentation are key components of ecommerce success. In fact, 80% of companies that use segmentation
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About a month ago I wrote a post titled “Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks
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If we’ve learned anything in Q1, it’s that 2024 isn’t messing around. Between the phase-out of third-party cookies to the
5 Ecommerce Marketing Challenges Impacting Revenue in 2024 Read More »
Last week, our Founder & CEO Larry Kim sat down with Sendlane Founder & CIO Jimmy Kim to discuss all
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If there’s one thing we know for sure, it’s that the only constant in life is change. That’s especially true
B2B Marketing in 2024: What’s in & What’s Out Read More »
There has been a lot of talk about Facebook ad performance lately. Between the decline of cookies and their penchant
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Having been in the SEO space for quite some time, I can tell you the hardest part about SEO isn’t
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As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush
How to Use Website Visitor Data in Your Client Campaigns Read More »
In June of 2021, Google announced they would sunset cookies come 2023. Sure they delayed it a few times but
Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So Read More »
The last few years have certainly kept us on our toes. The gradual demise of the Facebook ad pixel, compounded
Revolutionizing Facebook Advertising: The Top 7 Ad Hacks for 2024 Read More »
It’s no secret that privacy updates are upending the advertising landscape. Cookie deprecation alone could cost publishers $10 billion and
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On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour
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With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding
Maximizing ROI with Advanced Facebook Ad Strategies Read More »
Did you know you can get a free email deliverability audit from Customers.ai? Start your free trial and get an
The Evolution of Email Deliverability: From Basics to AI-Driven Insights Read More »
It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling
The Advertiser Survival Guide for the End of the Cookie Era Read More »
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