Supercharge Email & Ad Remarketing Reach with the Customers.ai Shopify App

Hey DTC marketers! We’ve got some news that’s going to make your life a whole lot easier and a lot more profitable if your store is on Shopify. 

At Customers.ai, we help DTC businesses like yours grow, scale, and crush your sales goals. 

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels.

Introducing the Customers.ai Shopify App—your all-in-one visitor identification and retargeting solution for supercharging your Shopify store right from the platform you already know and love.

What’s New?

You’re probably thinking, “Wait, doesn’t Customers.ai already integrate with Shopify?” And you’re right! But we’ve taken things to the next level. 

Our new Shopify App is not just an integration, it’s a full-blown app that you can add directly from the Shopify App Store, making the setup faster, easier, and more seamless than ever before.

Why This App is a Game-Changer for Your Ecommerce Business

Ecommerce is competitive—there’s no getting around that. You need every advantage you can get to stand out, attract customers and, most importantly, keep them coming back. 

That’s where the Customers.ai Shopify Marketing App comes in.

1. Easy Access Right from Shopify

We know your time is valuable, so we’ve made it easier than ever to integrate Customers.ai into your Shopify store. 

The app serves as a gateway, allowing you to seamlessly connect your store with Customers.ai. This setup gives you the best of both worlds: the convenience of accessing Customers.ai through Shopify and the full suite of tools and insights available in our dedicated platform. 

Whether you’re running advanced audience segmentation, launching targeted campaigns, or analyzing customer behavior, you’ll find it all just a click away from your Shopify admin panel.

2. Scale Your Business with First-Party Visitor Data

We all know the best data is the kind that comes directly from your customers. 

With privacy concerns on the rise and third-party cookies becoming a thing of the past, relying on first-party data is more crucial than ever. That’s where the Customers.ai Shopify App shines.

We empower you to collect and utilize first-party data from your Shopify store seamlessly. You’ll gain valuable insights directly from your customers, allowing you to understand who is visiting your site along with their behaviors, preferences, and purchasing patterns. 

This means you can create highly personalized marketing campaigns that resonate with your audience, driving more engagement and conversions.

Not only does this give you a competitive edge, but it also ensures that you’re building trust with your customers by respecting their privacy and using their data responsibly. 

3. Boost Your Sales with Powerful Retargeting

One of the biggest challenges ecommerce marketers face is turning visitors into buyers, and even harder—getting those buyers to come back. 

Customers.ai makes this easy by helping you re-engage lost visitors and upsell to existing customers, by identifying those most likely to convert, based on their interactions with your store.

Instead of just creating ads, we equip you with the tools to connect with the right audience through multi-channel retargeting, whether it’s via Facebook, Instagram, Google, or even Messenger and SMS.

4. Seamless Customer Journey Mapping

Understanding your customer’s journey is key to optimizing your marketing efforts. 

With Customers.ai, you can easily map out the entire customer journey from the first click to the final purchase and beyond. 

You’ll have access to data-driven insights that allow you to fine-tune your strategies and maximize your ROI.

Plus, with the customer journey data all in one place, you’ll save time on manual tasks, allowing you to focus on what you do best: growing your brand.

Get Started Today!

Ready to see the Customers.ai Shopify App in action?

Head over to the Shopify App Store and download the Customers.ai Shopify Marketing App today. Setup is quick and easy, and our support team is always here to help you get the most out of the app.

Whether you’re just starting out or you’re an ecommerce veteran, the Customers.ai Shopify App is designed to help you achieve your goals faster and more effectively.

Don’t just take our word for it—try it out and experience the difference for yourself. 

Happy selling!

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

Shopify Marketing App FAQs

What is a Shopify remarketing app?

A Shopify remarketing app is a tool designed to help Shopify store owners retarget customers who have interacted with their store, such as by visiting certain pages or adding items to their cart. These apps create targeted ads and messages to re-engage potential buyers and drive conversions.

How do Shopify remarketing apps help increase sales?

By delivering personalized ads to customers who have previously shown interest in products, remarketing apps remind and encourage these potential buyers to return and complete a purchase. This can increase the likelihood of conversions and reduce cart abandonment rates.

What types of remarketing channels can Shopify apps support?

Common channels supported by Shopify remarketing apps include:

• Facebook and Instagram Ads: Retarget users with tailored social media ads.
• Google Ads: Re-engage visitors with display or search ads.
• Email Marketing: Send automated reminders for abandoned carts or product recommendations.
• SMS Notifications: Deliver timely messages about items left in the cart.

Why is remarketing important for Shopify stores?

Remarketing is crucial for Shopify stores because it helps convert visitors who left without making a purchase. By re-engaging these potential customers with targeted messaging, stores can reduce cart abandonment and capture missed sales opportunities.

What are examples of remarketing strategies for Shopify stores?

Examples include:

• Abandoned Cart Emails: Sending reminders to users who left items in their cart.
• Product Recommendation Ads: Displaying products similar to those a user viewed.
• Limited-Time Discounts: Offering discounts to encourage a quick return purchase.
• Welcome Back Campaigns: Engaging returning visitors with personalized messages.

How does remarketing with Shopify apps reduce cart abandonment?

Remarketing apps can automatically send reminders to shoppers who abandoned their carts, often including incentives like free shipping or a discount. This helps keep the store top of mind, encouraging shoppers to return and complete their purchase.

Can small businesses benefit from using Shopify remarketing apps?

Absolutely. Shopify remarketing apps help small businesses maximize their marketing budget by focusing on potential customers who are already interested, increasing the chances of conversion without a large ad spend.

What types of customer data do remarketing apps use?

Remarketing apps typically use data like browsing history, cart contents, purchase history, and engagement with previous ads. This data allows the apps to create targeted and relevant ads that are more likely to resonate with the customer.

How can remarketing apps personalize the shopping experience?

Remarketing apps use customer data to show products that match the shopper’s interests or past interactions. For example, a customer who viewed running shoes on a store might see targeted ads featuring similar products or recommended accessories, creating a more personalized experience.

What is the role of dynamic ads in Shopify remarketing?

Dynamic ads automatically display products based on the user’s browsing behavior, showing items they viewed or similar recommendations. This approach allows remarketing apps to deliver ads that are highly relevant to each individual shopper’s interests.

How can remarketing apps improve customer retention?

Remarketing apps keep previous customers engaged by showing personalized ads and reminders about new products, special offers, or related items to their previous purchases, encouraging repeat purchases and building customer loyalty.

What are the key features to look for in a Shopify remarketing app?

Key features to consider include:

• Automated Ad Creation: To save time and create consistency.
• Audience Segmentation: For targeting specific customer groups.
• Dynamic Product Ads: To personalize based on customer behavior.
• Analytics and Reporting: To track performance and optimize campaigns. These features help create effective, data-driven remarketing strategies.

How do remarketing apps integrate with other marketing tools?

Many Shopify remarketing apps integrate with CRM systems, email marketing tools, and ad platforms, allowing store owners to synchronize data and create a cohesive marketing strategy across different channels.

Can remarketing apps be used for seasonal or holiday campaigns?

Yes, Shopify remarketing apps can create targeted campaigns for holidays or seasonal events. For example, during Black Friday, a store might show remarketing ads featuring limited-time discounts or holiday-themed collections to drive urgency and increase sales.

What are the benefits of using email remarketing with Shopify?

Email remarketing lets store owners re-engage customers with personalized messages based on their browsing or purchase history. Benefits include cost-effectiveness, high engagement rates, and the ability to send tailored product recommendations and discounts.

What types of segmentation options are available in remarketing apps?

Segmentation options might include:

• Cart Abandoners: For targeting shoppers who left items in their cart.
• Loyal Customers: To show exclusive offers to repeat buyers.
• High-Value Customers: For targeting those who make large purchases.
• New Visitors: For first-time visitors who haven’t yet converted. This segmentation allows businesses to target each audience with the most relevant messaging.

How do remarketing apps handle customer privacy?

Remarketing apps comply with data privacy regulations like GDPR and CCPA by collecting only necessary data and often require user consent. Many apps use hashed data for customer information, ensuring that user privacy is protected while still enabling targeted marketing.

How can SMS remarketing benefit a Shopify store?

SMS remarketing allows Shopify stores to send timely, attention-grabbing messages directly to customers’ phones. For instance, an SMS notification can remind a customer of an abandoned cart or announce a flash sale, prompting immediate engagement and driving conversions.

Can remarketing apps be used to upsell or cross-sell products?

Yes, remarketing apps can identify customers who are likely to purchase additional items and show ads featuring complementary products. For example, a customer who purchased a laptop could see ads for related accessories like laptop cases or wireless mice.

What are examples of popular Shopify remarketing apps?

Some popular apps include:

• Klaviyo: For email and SMS retargeting.
• RetargetApp: Specializes in Facebook and Instagram retargeting.
• Omnisend: Combines email, SMS, and social retargeting.
• Shoelace: Offers personalized retargeting journeys on social media.

How does remarketing with Shopify apps affect ROI?

Remarketing apps often improve ROI by focusing ad spend on high-potential customers who have already shown interest. These targeted campaigns reduce wasted ad spend on low-intent audiences and increase conversions, resulting in a higher return on investment.

Can remarketing apps help new Shopify stores grow their customer base?

Yes, remarketing apps help new stores by bringing back visitors who may not have purchased on their first visit. By staying top-of-mind through targeted ads, new stores can encourage returning traffic and gradually build a loyal customer base.

How do remarketing apps handle ad performance tracking?

Remarketing apps often provide dashboards with metrics like click-through rates, conversion rates, and return on ad spend (ROAS). This data allows store owners to analyze ad performance, see which campaigns are working, and make adjustments as needed.

What is retargeting frequency, and why is it important in Shopify remarketing?

Retargeting frequency is the number of times an ad is shown to the same user over a certain period. Setting the right frequency is important to avoid overwhelming or annoying potential customers while keeping your brand visible. Many remarketing apps allow frequency control to optimize ad exposure.

How does AI improve the effectiveness of Shopify remarketing apps?

AI in remarketing apps analyzes customer data to identify patterns and predict purchasing behavior. For example, AI can adjust the timing of ads, recommend products based on past purchases, and personalize messages, making campaigns more relevant and improving conversion rates.