The Ecommerce Marketing Dictionary

Everything you need to know about website visitor identification, remarketing, abandonment & more!

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A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z

A
- Abandoned Cart Emails
- Abandoned Cart Recovery
- Account Scoring
- Account-Based Marketing (ABM)
- Account-Based Retargeting
- Account-Based Selling
- Ad Audience Expansion
- Ad Optimization Software
- Ad Performance Metrics
- Ad spend optimization
- Anonymous Intent Data
- Anonymous IP Identification
- Attribution Modeling
- Audience Activation
- Audience Insights Platform
- Audience Intelligence
- Audience Lifecycle Management
- Audience Lookalike Modeling
- Audience Monetization
- Audience Personalization
- Automated Ad Personalization
- Automated Content Personalization
- Automated Nurture Campaigns
B
- Behavioral Advertising
- Behavioral Analytics
- Behavioral Cohort Analysis
- Behavioral Data Scoring
- Behavioral Data Segmentation
- Behavioral Email Marketing
- Behavioral email triggers
- Behavioral Identity Matching
- Behavioral Marketing Automation
- Behavioral Retargeting
- Behavioral Segmentation
- Bid Management
- Bid Optimization
- Bounce Rate
- Brand Affinity Data
- Browse Abandonment
- Browser-Based Retargeting
- Buyer Persona
C
- Campaign Attribution
- Campaign Budget Optimization
- Campaign Measurement
- Campaign Workflow Automation
- CDP
- Churn Prediction
- Click Fraud Detection
- Click-Through Rate (CTR)
- Clickstream Data Analysis
- Client Acquisition Strategy
- Client Retention Rate
- Cold Outreach Automation
- Contact Database
- Contact Segmentation
- Content Personalization
- Contextual Advertising
- Contextual Targeting
- Conversion Attribution
- Conversion Funnel
- Conversion Optimization
- Conversion Path Analysis
- Conversion Rate
- Conversion Tracking
- Cookie Matching
- CRM Data Integration
- CRM integration
- Cross-Device Tracking
- Customer Acquisition Cost (CAC)
- Customer Acquisition Funnel
- Customer Behavior Analytics
- Customer Churn Rate
- Customer Cohort Analysis
- Customer Data Integration
- Customer Data Platform
- Customer Engagement Metrics
- Customer Engagement Score
- Customer Identity Verification
- Customer Journey
- Customer Journey Analytics
- Customer Journey Mapping
- Customer Journeys
- Customer Lifecycle Stages
- Customer Lifetime Value
- Customer Match Lists
- Customer Propensity Modeling
- Customer Reactivation
- Customer Relationship Management (CRM)
- Customer Retention Analytics
- Customer Retention Marketing
- Customer Satisfaction Score (CSAT)
- Customer Segmentation
- Customer Segmentation Models
- Customer Segmentation Tools
- Customer Targeting
- Multi-Channel Attribution Model
D
- Customer Data Privacy
- Data Aggregation
- Data Anonymization
- Data Cleansing
- Data Deduplication
- Data Enrichment
- Data Exporting
- Data Hygiene
- Data Mapping
- Data Matching
- Data Privacy Compliance
- Data Segmentation
- Data Unification
- Demand Capture
- Demand Generation
- Demand Generation Software
- Demographic Analytics
- Demographic Segmentation
- Demographic Targeting
- Digital Body Language
- Direct Mail
- Display Ads Retargeting
- Dynamic Ad Insertion
- Dynamic Content Explained
- Dynamic Messaging
- Dynamic Personalization
- Dynamic Retargeting
- Dynamic Segmentation
E
- Ecommerce Ads
- Email Deliverability
- Email Engagement
- Email Marketing
- Email Remarketing
- Email Segmentation
- Email Validation
- Email Warmup
- Engagement Rate
- Enterprise Data Management
- Event-Based Triggers
- Event-Driven Marketing
- Exit Intent Explained
F
- Facebook CAPI
- First-Party Cookies
- First-Party Data
- Frequency Capping
- Funnel Optimization
G
- Geo-Fencing
- Geotargeting
- Google Ads Audience Targeting
- Growth Marketing
H
- Heatmap Analytics
I
- Identity Access Management
- Identity Graph
- Identity Linking
- Identity Management Platform
- Identity Mapping
- Identity Stitching
- Identity Verification
- In-Market Audiences
- Inbound Marketing
- Intent Modeling
- Intent Signals
- Intent-Based Targeting
- Interest Targeting
J
- Journey Analytics
L
- Lead Acquisition
- Lead Analytics
- Lead Conversion Rate
- Lead Database Management
- Lead Deduplication
- Lead Development
- Lead Generation Workflow
- Lead Intelligence
- Lead Intelligence Software
- Lead Lifecycle Management
- Lead Magnet
- Lead Nurturing
- Lead Routing
- Lead Scoring
- Lead Scoring Automation
- Lead Scoring Matrix
- Lead Scoring Models
- Lead Tracking Software
- Lead Tracking Tools
- Lead Velocity
- Lead-to-Customer Conversion Rate
- Lifecycle Marketing
- Lifetime Value Prediction
- Lookalike Audiences
M
- Machine Learning in Marketing
- Marketing Attribution Software
- Marketing Automation
- Marketing Funnel Optimization
- Media Mix Modeling
- Mobile Retargeting
- Multi-Channel Attribution
- Multi-Channel Funnels
- Multi-Touch Attribution
- Multi-Touch Campaigns
- Multivariate Testing
N
- Native Retargeting
- Next-Best-Action Marketing
O
- Omnichannel Attribution
- Omnichannel Attribution
- Omnichannel Customer Experience
- Onboarding Email Series
- Open Rate Optimization
- Outbound Marketing Platform
P
- Personalization Algorithms
- Personalization Engine
- Personalized Ad Campaigns
- Personalized Recommendations
- Pixel Tracking
- Predictive Analytics
- Predictive Analytics Models
- Predictive Behavioral Modeling
- Predictive Churn Modeling
- Predictive Customer Analytics
- Predictive Lead Scoring
- Predictive Marketing Software
- Predictive Retargeting
- Predictive Segmentation
- Product Recommendation Engine
- Progressive Profiling
- Propensity Modeling
- Prospect Analysis
- Prospect Conversion Rate
- Prospect Enrichment
- Prospect Segmentation
- Purchase Intent
- Purchase Path Analysis
R
- Re-Engagement Campaigns
- Reactivation Campaigns
- Real-Time Ad Bidding
- Real-time Audience Rargeting
- Recurring Revenue Tracking
- Referral Marketing
- Referral Traffic
- Relevancy Score
- Remarketing
- Remarketing Audiences
- Remarketing Pixels
- Return on Ad Spend (ROAS)
- Return on Investment (ROI)
- Revenue Attribution
- Revenue Forecasting
- Revenue Impact Analysis
- Revenue Optimization
S
- Sales Automation Platform
- Sales Cycle Analysis
- Sales Engagement
- Sales Engagement Platform
- Sales Funnel
- Sales Intelligence
- Sales Intent Data
- Sales Intent Data
- Sales Pipeline Velocity
- Sales Prospecting Software
- Sales Qualified Lead (SQL
- Segmentation Software
- Segmentation Strategy
- Segmented Email Campaigns
- Sentiment Analysis
- Sequential Advertising
- Sequential Retargeting
- Session Tracking
- Shopping Cart Abandonment
- Single Customer View (SCV)
- Site Abandonment
- Site Engagement Score
- Site Retargeting
- Social Media Prospecting
- Social Media Retargeting
- Social Proof
- Social Selling
- Source Attribution
T
- Target Account List
- Targeted Display Advertising
- Third-Party Cookie Replacement
- Third-Party Data
- Third-Party Data Integration
- Touchpoint Analysis
- Touchpoint Optimization
- Triggered Ads
- Triggered Campaigns
- Triggered Email
U
- Unified Customer Profile
- Unique Visitor
- User Behavior Analytics
- User Behavior Prediction
- User Demographic Data
- User Engagement Score
- User Feedback Loop
- User Flow
- User Funnel Analytics
- User Intent Analysis
- User Interaction Frequency
- User Interaction Rate
- User Journey Analytics
- User Retention Rate
- User Segmentation Analysis
- User Session Replay
- User-Level Personalization
- User-Level Retargeting
V
- Visitor Abandonment Analysis
- Visitor Behavior Prediction
- Visitor Demographics
- Visitor Intent Data
- Visitor Interaction Score
- Visitor Pattern Analysis
- Visitor Pattern Recognition
- Visitor Profiling
- Visitor Retargeting
- Visitor Retention Rate
W
- Web Analytics
- Web Behavior Analysis
- Web Conversion Optimization
- Web Form Optimization
- Website Activity Data
- Website Analytics Tools
- Website Behavior Tracking
- Website Conversion Funnel
- Website Conversion Rate
- Website Heatmapping
- Website Journey Mapping
- Website Optimization Software
- Website Performance Tracking
- Website Personalization
- Website Personalization Software
- Website Traffic Analytics
- Website Traffic Source
- Website Visitor Consent
Y
- Yield Optimization
Z
- Zero-Party Data
- Zero-Party Data Capture
- Zero-Party Data Collection
- Zero-party Data Strategy