A Channel Sales Breakthrough:
Marketplace Identity Resolution
Marketplace orders can create customer-data blind spots
When customers purchase through third-party marketplaces, buyer data may be limited, masked, or governed by platform policies. This can make it harder to connect purchases to customer profiles, understand cross-channel attribution, and measure the customer journey.
Ad attribution misses marketplace buyers
Orders placed through marketplaces may not be fully connected to the campaigns that influenced them, making performance measurement and budget decisions harder.
Driving repeat purchases and LTV is harder
Limited visibility means brands may have less insight into repeat buyers across channels, making retention, audience building, welcome, education, cross-sell, and upsell more challenging.
CAC calculation is skewed by missing order data
Without robust visibility into marketplace order attribution, CAC models miss real conversions entirely, making paid channels look less efficient than they are.
Marketplace Identity Resolution, delivered
A new category of customer data infrastructure: turn anonymous, offline marketplace order data into persistent customer records — independent of any channel. Not an export. A database that compounds.
Marketplace X-Ray sees your marketplace orders, resolves buyers into real shoppers, and syncs conversion data into your attribution, tracking and remarketing stack.
No engineering work, no new dashboard to live in.
Resolved marketplace buyers become first-party customer profiles — yours to analyze and activate however you want.
The marketplace stays an acquisition channel. You support the customer relationship.
Marketplace X-Ray isn't a one-time enrichment. It continuously runs in the background on every marketplace order you receive.
As long as you run it, offline channels fuel your lifecycle program.
What can you do with Marketplace X-Ray?
Track conversions and gain true attribution
Connect marketplace and offline orders back to the campaigns that drove them, so paid, email, and analytics finally report on the full picture.
Connect customers across devices and channels
Resolve one shopper's sessions and orders into a single profile — cross-device, cross-browser, cross-channel — instead of fractured and anonymous records.
Send unconverted intent to CAPI
Identify high-intent visitors that haven't converted and feed them to Meta through Super CAPI, so the algorithm optimizes on upstream conversion events.
Resolve and engage in email
Welcome, educate, and convert marketplace customers into repeat customers through email.
Create a unified customer record
For the first time, create a unified customer record that integrates online store behavior and off-site purchase data. Analyze cohorts you’ve never been able to access, and activate and engage shoppers with more complete multi-channel insight.
How does CustomersAI access this data?
Our methodology is built on CustomersAI's broader identity and signal network. It's similar to how companies like Similarweb or Semrush build intelligence from large-scale observed behavioral datasets gathered through browser plug-ins.
We combine data and signals to confidently determine a reachable customer email.
Real shopping behavior observed across the network — pages viewed, products considered, carts started — the same class of data that powers large-scale commerce intelligence.
Purchase and intent signals from our partner network, matched against the marketplace order so we know which shopper the transaction belongs to.
Identity resolution plus deliverability validation, so only verified, contactable, compliant profiles ever reach your stack.
Built for high-confidence activation, with practical guardrails.
Marketplace X-Ray helps resolve incomplete marketplace order records using identity resolution and validation checks before activation.
Outputs are intended to support measurement and customer-data workflows, subject to platform terms and applicable law:
Profiles are resolved from incomplete order signals and broader identity data, then screened for consistency and quality before use.
Records are screened and deliverability-checked to improve data quality before use in downstream systems.
Designed to fit into your team's privacy, data-handling, and platform-governance processes, including suppression and opt-out handling where applicable.
No new tools to learn.
Ready to bring marketplace data into your lifecycle program?
Book a call and we'll decode a sample of of real buyers behind your marketplace orders — the customers you've already earned, yours to keep, no commitment.