As long as I can remember, advertisers have been hesitant to send their first-party data to Google Ads audiences. Why? […]
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Last month, Wordstream came out with its annual Facebook Ads Benchmarks Report. What was notable about the report, besides the
As we gear up for the holidays and brace for the election season, ad inventory is tighter than ever and
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The holidays are coming, and if you’re looking to make this Black Friday and Cyber Monday your most successful ever,
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Hey DTC marketers! We’ve got some news that’s going to make your life a whole lot easier and a lot
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We’ve talked a lot about Facebook and Meta ads over the past few months here at Customers.ai. From performance issues
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Editor’s note: This article was updated on May 20, 2024, to reflect the updated timeline from Gmail and Yahoo Mail
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We all know personalization and segmentation are key components of ecommerce success. In fact, 80% of companies that use segmentation
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About a month ago I wrote a post titled “Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks
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In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges.
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If you’re running Meta Ads, you are well aware of the problems currently facing advertisers. Let’s take a look at
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Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor
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If we’ve learned anything in Q1, it’s that 2024 isn’t messing around. Between the phase-out of third-party cookies to the
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The biggest challenge in Shopify Marketing has tripped up marketers for decades. You have to have the right product and
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Last week, our Founder & CEO Larry Kim sat down with Sendlane Founder & CIO Jimmy Kim to discuss all
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Can you believe it’s almost the end of Q1? We most certainly cannot. The past few months have been an
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If there’s one thing we know for sure, it’s that the only constant in life is change. That’s especially true
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There has been a lot of talk about Facebook ad performance lately. Between the decline of cookies and their penchant
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2024 has emerged as a year of unparalleled challenges and opportunities. Businesses are grappling with how to stay ahead in
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Having been in the SEO space for quite some time, I can tell you the hardest part about SEO isn’t
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As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush
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In June of 2021, Google announced they would sunset cookies come 2023. Sure they delayed it a few times but
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The last few years have certainly kept us on our toes. The gradual demise of the Facebook ad pixel, compounded
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In the fast-paced world of digital marketing, businesses are constantly seeking innovative solutions to not only attract leads but to
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It’s no secret that privacy updates are upending the advertising landscape. Cookie deprecation alone could cost publishers $10 billion and
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I’ll start with an obvious observation: a customer’s first interaction with your company is never “making a purchase.” Though it’d
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On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour
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With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding
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In today’s digital age, inbound marketing is not just an option – it’s a necessity for survival. With the overwhelming
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Digital marketing’s getting trickier by the day, isn’t it? Between all the new privacy laws, the end of those handy
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Did you know you can get a free email deliverability audit from Customers.ai? Start your free trial and get an automatic deliverability
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Did you know you can get a free email deliverability audit from Customers.ai? Start your free trial and get an
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In the ever-evolving landscape of digital marketing, the ability to target and retarget audiences with precision is not just an
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It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling
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Identity resolution has long been key to understanding the customer journey, traditionally enabling enterprise businesses to consolidate the many, many
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Ecommerce stores lose an eye-popping $18 billion a year to cart abandonment. That’s quite a big chunk of change, right?
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Jumping into the ad scene is like entering a party where everyone’s talking at once. You’ve gotta know who to
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Top of the funnel often gets a bad rap. After all, people want sales. They want money. The thing is,
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If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. It’s been ahead of the
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Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools are being used to automate tasks, personalize marketing
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2024 has already been a big year of change for ecommerce marketers. Major email providers like Google and Yahoo! have
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The success of email marketing hinges on a fundamental metric: email deliverability. Studies reveal that nearly 20% of emails never
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Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st.
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B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And
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If you’re reading this, you probably know about our Website Visitor ID X-Ray pixel. And that’s because we’re proud of
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Back in October, Google released new email guidelines. Set to be released in a few weeks (February 2024), the guidelines,
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Here at Customers.ai, we like to say our platform helps you remarket like it’s 2019 again. The glory days of
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Digital marketers: Get a leg-up on your competition and push your Facebook Ads to the next level of profitability with
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Last month we officially launched our Semrush integration and we are happy to say we’re already seeing some exciting results!
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Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. As seasoned
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Generate more leads and meetings for your sales team with automated inbound lead capture, qualification, tracking and outreach across the most popular messaging channels.
