The confetti is ready, the champagne’s on ice, and we’re here to celebrate what has been an epic year for the team here at Customers.ai!
2024 wasn’t just a banner year for ecommerce, it was a record-shattering one. With brands raking in massive sales during Black Friday and Cyber Monday (our customers led the charge, pulling in some serious ROI), it’s clear that innovation and agility are the keys to the kingdom.
And speaking of innovation, the team at Customers.ai didn’t just rise to the occasion – we soared.
This year, we launched more features than ever before, making 2024 our most transformative year yet.
The product you know and love is leaps and bounds ahead of where it was just 12 months ago. Not only are we outpacing the competition, but we can confidently say we’re now offering the most accurate visitor ID tool on the market.
With so many groundbreaking updates rolled out, it’s only fitting to look back and celebrate the work that made it all possible. From revamping customer journeys to pioneering tools that connect the dots like never before, this year has been all about giving marketers the data they need to drive success.
So, without further ado, let’s get into the top 10 features that made 2024 a standout year for Customers.ai.
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1. Signal: Recognize Return Visitors Like Never Before
Signal was one of our customers’ favorite features we rolled out this year because of how impactful it’s been. With Klaviyo only tracking cookies for seven days and most visitor ID tools treating everyone like they’re brand-new, a lot of returning shoppers were slipping through the cracks.
Not with Signal. It identifies return visitors across sessions, even weeks or months later, so you can engage them like the VIPs they are. No more generic emails or missed opportunities.
Why is this such a big deal?
Return visitors are already warmed up and way more likely to convert. By recognizing them, you can ditch the one-size-fits-all approach and send tailored messages that actually connect.
Since launching, Signal has been a major win for our customers, boosting engagement and turning return visitors into loyal shoppers. It’s proof that the little details, like recognizing someone who’s been here before, can make a massive impact.
Learn more about resignaling return visitors to Klaviyo >>
2. Super CAPI EMQ Enhancer: Meta Ads Just Got Smarter
If you’re running Meta Ads, you already know how crucial it is to have accurate data. Getting that data in a post-iOS 14 world? Not exactly like unwrapping a shiny gift under the tree.
That’s why Super CAPI has been such a standout feature this year.
Super CAPI takes Meta’s Conversions API (CAPI) to the next level by feeding the platform ultra-accurate, first-party data in real-time.
The result? Better ad targeting, smarter optimization, and, yep, more sales at a lower cost. Just look at what Harvest Hosts saw after implementing Super CAPI:
What makes Super CAPI so impactful?
It connects the dots between your site visitors and Meta Ads without relying on outdated tracking methods. And for our customers, Super CAPI has delivered more wins than Santa on Christmas Eve.
If you’re tired of wasting budget on guesses, this feature has you covered.
Learn more about Super CAPI >>
3. Customer Journey Tracking: All the Insights, None of the Guesswork
Tracking visitors is cool but tracking their entire journey? That’s next-level!
Customer journey tracking was one of the first features we launched in 2024 and it’s been getting better ever since.
This feature doesn’t just show you who’s visiting, it maps out their entire experience across your website, Klaviyo, and Shopify. Did they open your email? Add something to their cart? Finally make that purchase?
You’ll see it all in the Customers.ai dashboard, clear as day.
What makes this so amazing is the fact that it brings CDP-level capabilities to everyone – not just the Amazons and Walmarts of the world.
Now, even smaller ecommerce brands can tap into serious data power, build custom audience segments, and deliver hyper-personalized experiences.
Think smarter targeting, better engagement, and ultimately, more conversions. And the best part? It’s all wrapped up in one easy-to-use dashboard. No reindeer required.
4. Shopify Visitor ID + Remarketing App: Integration That Delivers
This year, we unwrapped something big – a direct integration with Shopify. No small feat.
With the Shopify Visitor ID + Remarketing App, you’re not just figuring out who’s lurking on your site, you’re turning those “just browsing” moments into cha-ching moments.
The app connects seamlessly with your Shopify store, identifying visitors, tracking what they’re checking out, and syncing that data to fuel remarketing campaigns that actually hit the mark. Abandoned carts? Solved. Repeat shoppers? Targeted with precision. It’s like having a direct line to Santa’s list but for your customers.
Why does this matter?
Because now, brands of all sizes can use visitor data like pros. No more guessing games or generic campaigns. You get real insights about your audience and can use them to create tailored offers that convert.
Whether it’s holiday shoppers or year-round browsers, this app gives you everything you need to keep customers coming back for more. Consider it your ecommerce gift that keeps on giving.
Learn more about the Shopify Visitor ID & Remarketing App >>
5. Klaviyo Revenue Reporting: ROI You Can See
Launched in Q1 and only getting better, Klaviyo Revenue Reporting lets you see exactly how much revenue your Customers.ai contacts are driving after syncing with Klaviyo.
Here’s how it works – we identify your visitors, drop them into your email flows, and now you can track every dollar they bring in – straight from your Customers.ai dashboard.
Sales from triggered emails? Check.
Revenue from return visitors Klaviyo can’t track? Double check.
Attribution doesn’t have to be a mystery anymore. With this feature, you can finally see what’s working (so you can keep doing it) and what’s not (so you can stop wasting budget).
The result? True ROI, no guesswork.
It’s like the best holiday gift. Total clarity and confidence in your data, all tied up with a bow.
See how Customers.ai is helping improve flow rates in Klaviyo >>
6. Google Ads Custom Audience Integration: Your Ads, Smarter
2024 was the year we made Google Ads way more powerful for our customers. Previously, we didn’t have a direct integration – but now? Game on.
No more manual list uploads, no more worrying about privacy compliance, just better targeting.
With our Google Ads integration, you can sync your Customers.ai data directly into Google Ads audiences, making it easier to retarget existing customers or find new ones who match your best buyers. It’s all automatic, so you can focus on creating killer campaigns instead of wrangling spreadsheets.
And the privacy concerns? Handled.
Your data stays secure, and you’re still fully compliant with all the latest rules. Its targeting made simple, efficient, and way less stressful. Happy holidays indeed.
If you’ve been looking for a reason to get more out of your Google Ads budget, this integration makes it effortless. Consider it one more way we’re helping you crush your marketing goals in 2025.
Learn more about Google Ads Custom Match audiences >>
7. Identity Resolution & Data Enrichment API
You know what’s great? Having a stack of data at your fingertips. You know what’s even better? Making that data work exactly the way you need it to.
That’s where our Identity Resolution API comes in.
This feature lets you take visitor identification to the next level by integrating it directly into your own systems.
Want to enrich your CRM with visitor insights? Done.
Building custom dashboards? No problem.
With the API, you’re in total control of where your data goes and how it powers your marketing.
And since it’s the holidays, here’s the ultimate gift – Customers.ai is the only platform offering this level of visitor identification through an API.
Your competitors will be wishing they were on your nice list.
Learn more about our visitor identification API >>
8. Postcards to Anonymous Visitors: Because Some Shoppers Love Snail Mail
In a perfect world, every shopper would click your ads, open your emails, and hit “Buy Now” on the first visit. But we all know that’s fantasy land.
For those visitors ghosting your digital campaigns, we added a way to send a personal touch – postcards. Now available directly through Customers.ai.
Just like we do with emails and ads, we use enriched visitor data that can be used to send customized postcards straight to your prospects’ mailboxes. It’s simple, it’s effective, and it’s the perfect way to re-engage shoppers who’ve gone radio silent online.
Why is this such a big deal?
Direct mail has an average open rate of 80-90%. Compare that to 20-30% for email and you can see there are some real benefits here.
And hey, with the holidays here and everyone checking their mail for holiday cards, there’s no better time to show up where your customers least expect it.
Learn more about our direct mail integration >>
9. Drag-and-Drop Email Builder: Beautiful Emails, Zero Fuss
Who has time for clunky email editors? Not you and definitely not us.
That’s why we rolled out the Drag-and-Drop Email Builder, making it ridiculously easy to create gorgeous, on-brand emails directly within Customers.ai.
From adding images and logos to customizing layouts, it’s all as simple as click, drag, and done.
And the results? Stellar!
One of our partners, Lilikoi Agency, used the editor to create a welcome email for Solaris Solar, which hit a 37.5% open rate and a 9.9% click rate. Not too shabby, right?
So, if you’ve been avoiding using the email editor, this one’s for you. It’s fast, intuitive, and just what you need to spread a little holiday cheer straight to your customers’ inboxes.
10. ROI Tracking for Lead Gen: Finally, Clarity
One of our newest features, rolled out in November, is already making waves – ROI Tracking for Lead Gen.
Lead generation ROI has always been a bit of a mystery. The sales cycle can drag on, forms get involved, and tracking conversions feels like trying to untangle holiday lights.
Not anymore.
Customers.ai now tracks and reports on lead gen conversions, giving you a clear view of what’s working and what’s not. We identify your anonymous visitors, you remarket to them through emails or ads, and when they convert on your lead gen forms, we connect the dots and report it back to you.
Sounds simple enough, right?
Whether you’re in B2B, insurance, finance, or automotive, this feature gives you tangible ROI insights on your lead generation efforts. Just in time for the new year.
Wrapping Up 2024: A Year of Big Moves
Whew! What a year it’s been!
Rolling out one or two major features is a big deal, but ten? That’s a whole new level of hustle and we’re here for it.
From helping businesses identify return visitors and track customer journeys to making email campaigns easier and more effective, these updates have made a real difference for us and, most importantly, for you.
Our customers are seeing incredible results, staying with us longer, and using these tools to take their marketing to places we couldn’t have imagined a year ago.
And while we’re all about celebrating the wins from 2024, trust us when we say….you ain’t seen nothing yet!
We’ve got even bigger things planned for 2025 and we can’t wait to show you what’s coming.
So here’s to all the success we’ve shared this year and to even more wins in the next!
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Important Next Steps
- See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
- Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
- Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.