Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Miss the show? Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift!
Don’t have time to watch? Get the full recap below:
Ecommerce success isn’t about having the flashiest ads or the trendiest products.
It’s about knowing your customers. No – really knowing them – and tailoring their experience at every stage of the journey.
Maryna Hradovich from Maestra has seen what works and what doesn’t. With years of experience helping brands like L’Oréal thrive, she’s sharing her top three lifecycle marketing strategies to help you stay ahead in 2025.
And these are no pie-in-the-sky, you’ll never really be able to do them ideas. They’re actionable, proven tactics that can deliver results.
Let’s break them down.
1. Make Real-Time Personalization Your Secret Weapon
Ever walked into a store where the staff knew your name and exactly what you were looking for?
That’s the vibe your website needs to deliver!
And guess what? It pays off. Real-time website personalization can drive a 10% revenue boost.
How to Pull It Off:
- Collect Those Emails: Use tactics like product browsing suggestions, educational content, or “notify me when it’s on sale” options.
- Source-Based Discounts: Traffic from Meta? Google? Different shoppers, different behavior—tailor those offers!
- Dynamic Pricing: Not all customers are created equal. Offer deeper discounts to the deal-hunters while maintaining full price for those ready to splurge.
- Boost AOV: Sweeten the deal by encouraging customers to add just one more thing to their cart.
Why Maryna Says it Matters: A personalized experience isn’t just a “nice-to-have”. It’s the difference between a bounce and a checkout.
2. Supercharge Your Abandonment Flows
Sure, you’ve set up cart abandonment emails. Congrats! You’re doing the bare minimum.
Maryna’s advice? Take it further. Optimized abandonment flows can increase your revenue by 5x.
Expand Beyond the Cart:
- Session, Search, and Category Abandonment: If someone browses, searches, or checks out a category but doesn’t commit, follow up.
- Cross-Device Recognition: People shop everywhere—on their phones at lunch, their laptop at work, their tablet on the couch. Make sure their cart follows them.
- Scarcity Works: “Only 1 left in stock!” notifications can be the nudge someone needs to hit “Buy Now.”
- Loyalty Rewards: Skip the discounts. Offer loyalty points for purchases completed within 24 hours to drive urgency while boosting retention.
Pro Tip from Maryna Hradovich: Don’t just focus on recovering lost revenue. Use these flows to create loyalty and long-term customers.
3. Ditch Manual Campaigns and Bulk Discounts
Manual email campaigns? Bulk discounts? That’s so 2010.
Maryna suggests leaving these outdated tactics behind and embracing the magic of automation.
Why Manual Campaigns are Out:
- Segmentation often falls flat when it’s done manually. Either you’re sending irrelevant emails, or you’re spending way too much time trying to get it right.
- Bulk discounts eat into margins and attract price-sensitive shoppers who might never come back.
What to Do Instead:
- Dynamic Templates: One template, infinite possibilities. Personalize subject lines, product recommendations, and offers based on user behavior.
- AI-Driven Segmentation: Let AI handle the heavy lifting. Target customers with exactly what they want, when they want it.
- Case Studies that Prove It Works:
- Magnum Bike automated their sales emails based on previous views and purchases, saving 8 hours per campaign while increasing conversions.
- For Ocean dynamically personalized email content for each user, skyrocketing engagement.
The Results: Up to 20% incremental email revenue and hours of time saved.
Your 2025 Lifecycle Marketing Playbook Starts Here
2025 is around the corner (no really…we are talking days) and the stakes are higher than ever.
The brands that thrive won’t just be the ones with the best products – they’ll be the ones delivering unforgettable customer experiences.
Personalize your website, fine-tune your abandonment flows, and embrace automation. Follow these strategies from Maryna Hradovich you will be leading the pack.
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Important Next Steps
- See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
- Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
- Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.
