Ad Remarketing Software Reviewed: The 15 Best Retargeting Tools

How often do you visit a site for the first time and make a purchase right away? Probably not very often, if ever.

You aren’t alone. Most visitors don’t convert on the first visit. In fact, about 98% of people leave your site without making a purchase. 

That’s why marketers invented retargeting – to swoop in to save the day. 

Retargeted ads boast click-through rates that are 10x higher than standard display ads and can drive up to a 70% increase in conversions. Awesome, right? 

Sure but to make retargeting work, you need the right tools. 

You need ad remarketing software that helps you track visitors, build smarter retargeting audiences, and deliver personalized ads that actually convert.

To help you ensure you find the right tool, we’ve reviewed 15 of the best ad remarketing tools out there. We’re covering their features, pricing, and showcasing why they deserve a spot in your marketing stack. 

What is Ad Remarketing Software?

Ad remarketing software is a tool that helps businesses re-engage potential customers who have previously interacted with their website or digital content. 

Ok, that’s the formal definition. Let’s be real. 

What ad remarketing software really does is help you reconnect with people who’ve already shown interest in your brand. Whether they visited your site, browsed a product, or left something in their cart, this software makes it easy to stay in front of them with targeted ads.

The goal? To bring them back and get them to buy something! 

By creating personalized, high-converting ads tailored to their behavior, remarketing tools help you turn “just looking” into “let’s buy.” 

Plus, it’s one of the best ways to stretch your ad budget further by focusing on people who are already interested in what you’re offering.

What Does Ad Remarketing Software Do?

Ad remarketing software tracks website visitors’ actions, such as viewing a product, adding items to their cart, or leaving without completing a purchase. 

It then uses this data to create highly segmented audiences based on visitor behavior and syncs seamlessly with platforms like Meta, Google Ads, and TikTok. 

What does this mean? Only amazing things! 

Including the fact you can deliver hyper-personalized, cross-channel ads that speak directly to where a potential customer is in their buying journey. Say goodbye to the generic retargeting ads that have taken over thanks to privacy changes and data loss.

Here’s an example of ad remarketing software in action. 

A visitor spends five minutes browsing your latest product launch but doesn’t add it to their cart. Remarketing software can automatically include them in a “high-interest” audience and serve them ads featuring the product, reviews, or even a limited-time discount. Next thing you know…sale. 

Ad remarketing software lets you target the right audience with the right message at the right time…every marketer’s favorite tactic.

Why is Ad Remarketing Essential for Marketers?

Remarketing is the key to bringing people back to your site and turning lost visitors into conversions. 

In fact, retargeting ads are 76% more likely to get clicked than regular display ads, making them a go-to strategy for marketers who want results.

Here’s why ad remarketing is a must for marketers who are serious about results:

Boost Conversion Rates with Targeted Ads

Retargeted ads work because they’re hyper-relevant. Instead of generic messaging, you’re serving people exactly what they were already looking at, whether it’s a product, service, or special offer. 

Retargeting ads see 70% higher conversion rates than standard ones, making them an easy win for marketers who know how to use them effectively.

Maximize ROI from Traffic You Already Paid For

You’ve spent budget getting visitors to your site so why let them leave without a follow-up? 

Remarketing keeps the conversation going by targeting those who already showed interest. For example, someone leaves items in their cart? Serve them an ad featuring those exact products and a limited-time discount. 

It’s a smart way to recover cart abandoners and squeeze more ROI from the traffic you’ve already invested in.

Stay Top-of-Mind with Your Audience

Not every visitor buys right away but that doesn’t mean they’re not interested. 

Retargeting ads keep your brand front and center while they’re deciding. Whether they’re scrolling Instagram, watching a YouTube video, or searching on Google, you’re there when they’re ready to come back. 

Studies even show retargeting can increase branded searches by 104%.

Run Smarter Multi-Platform Campaigns

The best results come when you meet your audience wherever they are. Remarketing tools let you run campaigns across Meta, Google Ads, TikTok, and more, all from one place. 

That way, someone who browsed your site today might see an Instagram ad tomorrow and a Google Search ad next week, bringing them back to purchase.

Get Better Data to Optimize Campaigns

Remarketing tools don’t just retarget. They also give you data. With detailed performance tracking, you can see what’s working, which audiences are converting, and where you can tweak for even better results. 

The more data you have, the more efficiently you can spend your budget and hit your goals.

We all know that remarketing is essential for getting the most out of every visitor to your site so if you’re not doing it yet, it’s time to start.

Top 10 Features to Look for in Ad Remarketing Software

Choosing the right ad remarketing tool can make or break your campaigns. Here are the must-have features to look for:

1. Advanced Audience Segmentation

What it does: Break your audience into precise groups based on behavior, such as cart abandoners, page viewers, or past buyers.

Why it’s essential: Personalization is everything. Segmented ads are far more effective than one-size-fits-all campaigns, leading to better engagement and higher conversion rates.

2. Cross-Platform Integration

What it does: Seamlessly run campaigns across Meta, Google, TikTok, and other platforms.

Why it’s essential: Your audience doesn’t stick to one platform, and your ads shouldn’t either. Cross-platform integration ensures you reach them wherever they are.

3. Dynamic Ad Creation

What it does: Automatically generate ads personalized to user actions, like featuring products they browsed or abandoned.

Why it’s essential: Personalized ads convert better. Showing users content that feels relevant to them increases click-through rates and drives more sales.

4. A/B Testing Capabilities

What it does: Test different ad formats, creatives, or CTAs to find what works best.

Why it’s essential: No audience is the same, and A/B testing lets you optimize your ads for maximum performance, saving money on ineffective campaigns.

5. Real-Time Data and Analytics

What it does: Provide up-to-the-minute performance metrics to fine-tune campaigns.

Why it’s essential: Quick access to data means you can make adjustments in real time, ensuring you’re not wasting budget on ads that aren’t working.

6. Custom Trigger-Based Retargeting

What it does: Set triggers like cart abandonment or specific page visits to retarget users at key moments.

Why it’s essential: Timing matters. Catching users when they’re already interested significantly increases the chances they’ll return and convert.

7. Mobile-First Retargeting

What it does: Optimize ads specifically for mobile devices.

Why it’s essential: With mobile making up the majority of web traffic, ensuring your ads look great on smaller screens is critical for engaging users effectively.

8. AI-Powered Recommendations

What it does: Use machine learning to identify the best audiences, placements, and messaging.

Why it’s essential: AI helps you work smarter, not harder, by automating complex decisions and optimizing campaigns faster than manual adjustments.

9. Geotargeting

What it does: Target users based on their location for locally relevant ads.

Why it’s essential: Whether you’re promoting a regional sale or a local store, geotargeting ensures your ads resonate with the audience they’re designed for.

10. CRM and Ecommerce Integrations

What it does: Sync directly with CRMs or eCommerce platforms for seamless data transfer.

Why it’s essential: Integration saves time and ensures your campaigns are powered by accurate, up-to-date customer data for better targeting and results.

When choosing your ad remarketing software, it’s important to remember that these features aren’t just extras. They’re what separate effective remarketing campaigns from wasted ad spend. 

Make sure to find an ad remarketing tool that checks these boxes, and you’ll be set up to bring your audience back and turn visits into conversions.

The 15 Best Ad Remarketing Tools for 2025

With so many options out there, finding the right ad remarketing tool can feel overwhelming. 

Whether you’re focused on dynamic ads, cross-platform targeting, or maximizing your ROI, these 15 tools stand out for their ability to help you re-engage your audience and drive conversions. 

Let’s break them down.

1. Customers.ai Ad Remarketing Software

What it Does: Customers.ai is an AI-powered ad remarketing and lead capture platform designed to help businesses reconnect with high-intent visitors. It enables advanced audience segmentation, visitor tracking, and multi-channel retargeting through platforms like Meta, Google Ads, and Shopify. Customers.ai also stands out with its automation capabilities, making it easy to set up personalized retargeting campaigns that convert.

Pricing: Flexible pricing with a free trial and paid plans starting at $99/month.

Rating: ★★★★★ (4.9/5)

Customers.ai Ad Remarketing Software Reviews:

• Ease of Use: Users frequently highlight its intuitive interface. One G2 reviewer said, “Setting up campaigns was quick and straightforward, even without extensive technical skills.”
• AI Automation: Customers love the AI-driven features. A Trustpilot user shared, “The AI takes the guesswork out of campaign setup. It’s a game-changer for retargeting efficiency.”
• Remarketing Power: Many reviewers praise its ability to track and retarget visitors effectively. A Capterra review noted, “The visitor tracking and segmentation features helped us identify high-value leads and target them with ads that converted.”
• Customer Support: Reviewers appreciate the responsive support team. One user on G2 mentioned, “Whenever we’ve had questions, the support team has gone above and beyond to help us maximize the platform.”

2. AdRoll Ad Remarketing Software

What it Does: AdRoll is a comprehensive ad remarketing platform that enables businesses to re-engage visitors across web, social, and email channels. It offers robust audience segmentation, dynamic ad creation, and detailed analytics to optimize campaign performance. Its integration capabilities with major ecommerce platforms like Shopify make it especially popular among online retailers.

Pricing: Free plan available; paid plans start at $36/month, plus ad spend.

Rating: ★★★★☆ (4.5/5)

AdRoll Ad Remarketing Software Reviews:

• Ease of Use: Users appreciate its intuitive dashboard. One reviewer on Trustpilot said, “AdRoll made it simple to set up campaigns and track results without a steep learning curve.”
• Cross-Channel Reach: Many highlight the platform’s multi-channel capabilities. A Capterra user noted, “Being able to run ads on Facebook, Instagram, and the web from one platform has been a huge time-saver.”
• Dynamic Ads: Dynamic ad creation is a favorite feature. A G2 reviewer mentioned, “AdRoll’s dynamic ads helped us show personalized product recommendations, boosting our ROAS significantly.”
• Support: Users praise the customer support team for their quick and detailed responses. One user wrote, “AdRoll’s team has been incredibly helpful in troubleshooting and providing optimization tips.”

3. Google Ads Remarketing Tool

What it Does: Google Ads Remarketing allows businesses to target users who have previously visited their website or interacted with their content. It integrates directly into the Google Ads platform, letting you retarget visitors across Search, Display, YouTube, and more. The platform’s detailed audience segmentation and performance tracking make it a top choice for marketers looking to leverage Google’s massive reach.

Pricing: Pay-per-click or impression-based pricing; no platform fee.

Rating: ★★★★☆ (4.6/5)

Google Ads Remarketing Reviews:

• Audience Reach: Marketers love Google’s extensive network. A reviewer on G2 shared, “The ability to target users across Search and Display is unmatched.”
• Performance Tracking: Many appreciate the detailed analytics. A Capterra user said, “The reporting tools make it easy to understand which campaigns are driving results.”
• Ease of Integration: Users highlight how seamlessly it connects with other Google tools. One reviewer noted, “Integrating with Google Analytics made audience setup and tracking super simple.”
• Cost Control: A Trustpilot reviewer said, “Google Ads Remarketing gives us great control over our ad spend, allowing us to optimize for high ROI.”

4. Meta Custom Audiences 

What it Does: Meta’s Custom Audiences feature lets businesses retarget visitors on Facebook and Instagram. By syncing data from your website, CRM, or app, you can create highly personalized campaigns that engage users across Meta’s platforms. It’s a favorite for social-focused marketers aiming to drive engagement and conversions.

Pricing: Pay-per-click or impression-based pricing; no platform fee.

Rating: ★★★★☆ (4.5/5)

Meta Custom Audiences Reviews:

• Social Targeting: Users value the focus on Facebook and Instagram. A G2 reviewer said, “It’s the best platform for building brand awareness and converting users socially.”
• Personalization: Many highlight the ability to create tailored ads. A reviewer on Capterra noted, “The dynamic ad options let us show users products they’ve browsed, which boosted our click-through rates.”
• Integration: One Trustpilot user shared, “Syncing our Shopify data with Meta was seamless and allowed us to create precise custom audiences quickly.”
• Cost Efficiency: A reviewer said, “Meta Custom Audiences delivers great value, especially for retargeting campaigns aimed at driving sales.”

5. Criteo Ad Remarketing Software

What it Does: Criteo is a performance-based retargeting platform that specializes in delivering personalized ads across the web. Known for its dynamic ad capabilities and focus on ecommerce, Criteo integrates with major platforms to target users with product-specific ads that drive conversions.

Pricing: Custom pricing based on campaign goals and ad spend.

Rating: ★★★★☆ (4.4/5)

Criteo Ad Remarketing Software Reviews:

• Dynamic Ads: Reviewers often highlight its product-specific targeting. A G2 user said, “Criteo’s dynamic ads consistently drive the highest ROI for our retargeting campaigns.”
• Ecommerce Focus: A reviewer on Trustpilot mentioned, “Criteo is built for ecommerce. Its integration with our store and ability to show personalized ads to shoppers is outstanding.”
• Performance Tracking: Users appreciate the clear analytics. One Capterra user shared, “The dashboard makes it easy to track performance and optimize our campaigns for better results.”
• Support: Many reviewers praise the platform’s dedicated account managers. A user noted, “Criteo’s team is hands-on and works with us to continually improve our campaigns.”

6. SharpSpring Ad Remarketing Software

What it Does: SharpSpring is a retargeting platform designed for small to medium-sized businesses. It helps marketers retarget visitors across web, social, and mobile channels with ease. With its focus on simplicity and cost-effectiveness, it’s an excellent option for businesses new to remarketing.

Pricing: Pay-as-you-go pricing; no platform fees.

Rating: ★★★★☆ (4.3/5)

Perfect Audience Ad Remarketing Software Reviews:

• Ease of Use: Users highlight its simplicity. A G2 reviewer noted, “SharpSpring made setting up retargeting campaigns straightforward, even for someone without technical expertise.”
• Cross-Channel Targeting: Reviewers love its reach. A Trustpilot user shared, “Being able to retarget on both web and social channels from one platform has been a huge help.”
• Budget-Friendly: Many mention its affordability. A Capterra user said, “It’s a cost-effective way to dip into retargeting without overspending.”
• Support: A reviewer on G2 said, “The support team is responsive and willing to walk you through the setup and optimization process.”

7. StackAdapt

What it Does: StackAdapt is a programmatic advertising platform that offers advanced retargeting capabilities across display, video, native, and connected TV. It’s known for its focus on audience insights and precision targeting, making it a great choice for marketers who want to optimize their multi-channel campaigns.

Pricing: Custom pricing based on campaign needs.

Rating: ★★★★☆ (4.5/5)

StackAdapt Ad Remarketing Software Reviews:

• Cross-Channel Targeting: A G2 reviewer mentioned, “StackAdapt makes it easy to retarget users across multiple channels, from display to CTV, all in one platform.”
• Audience Insights: Users appreciate the detailed reporting. A Capterra reviewer noted, “The audience insights and analytics have helped us refine our targeting and increase ROI.”
• Ease of Use: A Trustpilot user said, “The platform is intuitive and straightforward, even for complex campaigns.”
• Support: Many reviewers highlight the responsive customer support. One user shared, “The StackAdapt team is always quick to help with optimizations and troubleshooting.”

8. Marin Software

What it Does: Marin Software is a cross-channel advertising platform that specializes in paid search, social, and display ads. Its retargeting capabilities allow marketers to build precision audiences, deliver dynamic ads, and optimize campaigns for better performance across platforms like Google, Meta, and Amazon.

Pricing: Custom pricing based on campaign size and goals.

Rating: ★★★★☆ (4.4/5)

Marin Software Ad Remarketing Software Reviews:

• Cross-Channel Efficiency: A G2 reviewer shared, “Marin makes it easy to manage and optimize campaigns across multiple platforms from one dashboard.”
• Performance Insights: Users highlight the detailed reporting. A Capterra reviewer said, “The analytics tools are top-notch and have helped us identify high-performing audiences.”
• Dynamic Retargeting: Many reviewers appreciate its ad customization. One Trustpilot user noted, “Marin’s dynamic ad features helped us deliver personalized experiences that significantly boosted conversions.”

Support: Users frequently mention excellent customer service. A G2 reviewer said, “The support team is responsive and always available to guide us through campaign optimizations.”

9. OptiMonk Ad Remarketing Software

What it Does: OptiMonk is a retargeting tool that specializes in on-site pop-ups, sticky bars, and other creative ad formats. It’s an excellent option for ecommerce brands aiming to re-engage visitors before they even leave the site.

Pricing: Free plan available; paid plans start at $39/month.

Rating: ★★★★☆ (4.6/5)

OptiMonk Ad Remarketing Software Reviews:

• On-Site Engagement: A G2 reviewer shared, “OptiMonk’s pop-ups helped us capture visitors’ attention and turn more of them into customers before they left.”
• Customization: Reviewers love the flexibility. A Capterra user said, “The templates are easy to customize, and the platform makes it simple to test different designs.”
• Analytics: A Trustpilot reviewer mentioned, “The reporting tools gave us clear insights into which campaigns were working and where to improve.”
• Customer Support: Users frequently praise its support team. One G2 reviewer said, “OptiMonk’s support team was quick to respond and helped us get the most out of the platform.”

10. Taboola Ad Remarketing Software

What it Does: Taboola is a content discovery and retargeting platform that helps businesses reach audiences through native ads across premium publishers. It’s particularly effective for driving traffic back to your site with engaging, contextual ads.

Pricing: Custom pricing based on ad spend and campaign goals.

Rating: ★★★★☆ (4.3/5)

Taboola Ad Remarketing Software Reviews:

• Content Engagement: A G2 user said, “Taboola’s native ads consistently drove high-quality traffic back to our site.”
• Publisher Reach: Many reviewers highlight its extensive network. A Trustpilot reviewer mentioned, “The ability to place our ads on well-known publishers has been a game-changer.”
• Analytics: A Capterra user said, “Taboola’s dashboard makes it easy to measure the ROI of our campaigns and refine them for better performance.”
• Support: Reviewers often praise its account managers. One G2 reviewer wrote, “The Taboola team worked closely with us to optimize our campaigns and improve results.”

11. Outbrain Ad Remarketing Software

What it Does: Outbrain is a native advertising platform that helps brands retarget visitors with engaging, non-intrusive ads displayed on high-traffic publisher sites. It’s ideal for marketers looking to boost traffic and conversions through content-focused campaigns.

Pricing: Custom pricing based on ad spend and campaign goals.

Rating: ★★★★☆ (4.4/5)

Outbrain Ad Remarketing Software Reviews:

• Content Amplification: A G2 reviewer mentioned, “Outbrain helps us turn our blog content into traffic-driving ads that re-engage our audience.”
• Publisher Network: Users praise its premium reach. A Trustpilot user said, “The ability to advertise on top-tier publisher sites has improved our brand’s visibility and credibility.”
• Ease of Use: A Capterra user shared, “Setting up campaigns and tracking performance on Outbrain is simple and intuitive.”
• Performance Support: Reviewers highlight its optimization tools. One reviewer noted, “The platform’s analytics helped us refine our ads for better engagement.”

12. AdWisely Ad Remarketing Software

What it Does: AdWisely automates ad retargeting for ecommerce stores, focusing on dynamic product ads across platforms like Facebook and Google. It’s built to help small to medium-sized businesses drive conversions with minimal effort.

Pricing: Starts at $19/month plus ad spend.

Rating: ★★★★☆ (4.5/5)

AdWisely Ad Remarketing Software Reviews:

• Automation: Users love the hands-off approach. A G2 reviewer said, “Adwisely automates everything, making retargeting a breeze for our small team.”
• Dynamic Ads: Reviewers highlight its impact on sales. A Trustpilot user shared, “The product ads retarget exactly what customers were looking at, and it works like a charm.”
• Ecommerce Focus: A Capterra reviewer noted, “It’s perfect for Shopify stores—easy to set up and very effective.”
• ROI: Many mention its strong performance. One G2 user wrote, “We’ve seen a significant lift in revenue since we started using AdWisely for our campaigns.”

13. LinkedIn Ad Retargeting Software

What it Does: LinkedIn Retargeting allows businesses to re-engage website visitors, email contacts, or video viewers with ads on LinkedIn. It’s a powerful tool for B2B marketers looking to stay in front of decision-makers and drive high-value leads.

Pricing: Pay-per-click or impression-based pricing; no platform fee.

Rating: ★★★★☆ (4.3/5)

LinkedIn Retargeting Reviews:

• B2B Focus: A G2 reviewer said, “LinkedIn’s retargeting capabilities are a must-have for B2B campaigns targeting specific industries.”
• Audience Insights: Users value the detailed targeting options. A Trustpilot user shared, “Being able to retarget professionals by job title and industry gives us unmatched precision.”
• Ad Formats: A Capterra user mentioned, “The variety of ad formats—from sponsored content to video ads—helps us keep campaigns engaging.”
• ROI: Many highlight its effectiveness for lead generation. One reviewer wrote, “LinkedIn retargeting has consistently brought in high-quality leads for our business.”

14. RollWorks Ad Remarketing Software

What it Does: RollWorks is an account-based marketing platform that excels at B2B retargeting. It helps businesses identify, engage, and convert high-value accounts through targeted ads and detailed analytics.

Pricing: Custom pricing based on campaign needs.

Rating: ★★★★☆ (4.4/5)

RollWorks Ad Remarketing Software Reviews:

• ABM Focus: A G2 user shared, “RollWorks makes account-based retargeting simple and effective, helping us focus on leads that matter most.”
• Detailed Analytics: Reviewers love the insights. A Trustpilot user said, “The reporting tools give us a clear picture of what’s working and where we can improve.”
• Ease of Use: A Capterra reviewer noted, “Setting up campaigns and tracking performance is straightforward, even for complex B2B strategies.”
• Support: Users frequently mention its dedicated customer support. One reviewer said, “The RollWorks team is always ready to help us fine-tune our campaigns.”

15. Wunderkind Ad Remarketing Software

What it Does: Wunderkind is a behavioral marketing platform that helps brands create personalized retargeting campaigns based on real-time customer data. It’s especially effective for ecommerce and retail brands looking to boost customer engagement and loyalty.

Pricing: Custom pricing based on business size and needs.

Rating: ★★★★☆ (4.5/5)

Wunderkind Ad Remarketing Software Reviews:

• Behavioral Targeting: A G2 reviewer said, “Wunderkind’s ability to use real-time customer behavior has made our retargeting campaigns incredibly effective.”
• Personalization: Reviewers highlight its dynamic capabilities. A Trustpilot user shared, “Every ad feels tailored to the customer, and the results show it.”
• Integration: A Capterra reviewer noted, “It integrates seamlessly with our CRM, making it easy to launch targeted campaigns.”
• Customer Retention: Many emphasize its impact on loyalty. One G2 user wrote, “Wunderkind has helped us turn one-time buyers into repeat customers through smart retargeting.”

How to Choose Your Ad Remarketing Software

Finding the right ad remarketing tool doesn’t have to be overwhelming. Follow these steps to make sure you’re picking the software that fits your goals and delivers results:

Step 1: Define Your Budget and Growth Plan

• Start by setting a clear budget for your remarketing campaigns.
• Choose a tool that fits your current needs but also has features to support your growth as your campaigns scale.
• Example: A small ecommerce business might start with a tool like RetargetApp, while larger teams might opt for something robust like RollWorks.

Step 2: Check Compatibility with Your Existing Platforms

• Make a list of tools you already use—Google Ads, Meta, Shopify, or your CRM.
• Ensure the remarketing software you choose integrates seamlessly with these platforms. This avoids unnecessary workarounds and keeps your campaigns running smoothly.

Step 3: Look for Customization and Dynamic Ad Features

• Prioritize tools that let you personalize ads based on visitor behavior, like showing specific products or services they interacted with.
• Dynamic ad capabilities are key for creating tailored experiences that convert.

Step 4: Assess Ease of Use and Reporting Tools

• Test the platform (most tools offer free trials or demos) to ensure the interface is user-friendly.
• Check the reporting features to confirm they provide actionable insights without a steep learning curve.

Step 5: Match the Tool to Your Goals

• Identify your primary focus: Are you trying to recover abandoned carts? Build brand awareness? Convert B2B leads?
• Choose a tool with strengths that align with those goals. For example:
  • Ecommerce brands should look for dynamic product ads and integrations with shopping platforms.
  • B2B marketers might need robust account-based targeting and LinkedIn integrations.

By following these steps, you can narrow down your options and pick the tool that fits both your needs and your future plans. 

Why Customers.ai is the Best Ad Remarketing Tool

When it comes to ad remarketing, Customers.ai stands out as the ultimate choice for marketers who want more than just the basics. 

With advanced visitor tracking, seamless integrations across platforms like Meta, Google Ads, and Shopify, and powerful dynamic retargeting features, it gives you the tools to re-engage your audience with precision and ease.

Whether you’re targeting cart abandoners or creating multi-platform campaigns, Customers.ai simplifies the process and delivers real results.

Ready to see what Customers.ai can do for your remarketing strategy? 

Start your free trial today and take the guesswork out of retargeting!

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

Ad Remarketing Software FAQs

1. What is ad remarketing software?

Ad remarketing software is a tool that helps businesses re-engage potential customers who’ve previously visited their website or interacted with their digital content. By using tracking technologies like cookies or pixels, the software identifies visitors and serves them targeted ads across platforms such as Meta, Google, and TikTok. The goal is to encourage these users to return and complete desired actions, such as making a purchase or signing up for a service. This software is essential for boosting ROI by focusing ad spend on high-intent audiences.

2. How does ad remarketing software work?

Ad remarketing software works by placing a tracking pixel or cookie on a visitor’s browser when they visit your website. This tracking data is then used to create audience segments based on behavior, such as pages visited or actions taken. The software syncs with ad platforms to deliver personalized ads to those users across the web, social media, or even apps. This process ensures that ads are shown to people who are more likely to engage and convert.

3. What are the benefits of using ad remarketing software?

Ad remarketing software offers several benefits, including:

• Higher Conversion Rates: Targeting users who already know your brand leads to better engagement and conversions.
• Improved ROI: It focuses your budget on audiences with higher intent, reducing wasted ad spend.
• Enhanced Personalization: Dynamic ads tailored to user behavior create a more relevant and engaging experience.
• Cross-Platform Reach: Most tools integrate with multiple platforms, ensuring your ads follow users wherever they go.

4. What features should I look for in ad remarketing software?

When evaluating ad remarketing software, focus on features like:

• Audience Segmentation: Ability to group users based on behavior or demographics.
• Dynamic Ads: Automated creation of personalized ads tailored to individual users.
• Cross-Channel Integration: Support for platforms like Meta, Google, TikTok, and more.
• Real-Time Analytics: Access to detailed performance metrics to optimize campaigns.
• Custom Triggers: Options to retarget based on specific actions, such as cart abandonment.

5. Who can benefit from ad remarketing software?

Ad remarketing software is beneficial for businesses across industries, including:

• Ecommerce: Recover abandoned carts and promote products to shoppers who didn’t complete a purchase.
• B2B: Nurture leads through targeted ads that align with their stage in the buying cycle.
• Service-Based Businesses: Re-engage visitors who explored services but didn’t convert.
• Local Businesses: Target visitors with location-specific ads to drive foot traffic or local sales.

6. What is the difference between ad remarketing and ad retargeting?

While often used interchangeably, ad remarketing and ad retargeting can have slightly different meanings.

• Remarketing: Typically refers to re-engaging customers via email campaigns or loyalty-based advertising.
• Retargeting: Focuses specifically on serving targeted ads to people who have interacted with your website or app.
  Ad remarketing software usually combines elements of both to deliver personalized campaigns.

7. How can ad remarketing software improve ROI?

Ad remarketing software improves ROI by focusing your ad budget on audiences who are already familiar with your brand. These users are more likely to convert than cold audiences, making your campaigns more cost-efficient. Additionally, tools that offer dynamic ads and advanced segmentation help you deliver highly relevant ads, increasing the chances of engagement and purchase. With detailed analytics, you can continually optimize campaigns to achieve even better results.

8. Is ad remarketing software effective for small businesses?

Yes, ad remarketing software is highly effective for small businesses. It allows you to maximize the value of your existing traffic by focusing on re-engaging users who have already shown interest. Small businesses can benefit from cost-efficient tools that support dynamic ads and cross-platform retargeting without needing a large team or extensive budget. Many platforms, like RetargetApp or Perfect Audience, cater specifically to smaller businesses with user-friendly setups.

9. How does ad remarketing software integrate with ecommerce platforms?

Most ad remarketing software integrates seamlessly with popular ecommerce platforms like Shopify, WooCommerce, and Magento. These integrations allow the software to pull product data, track user actions like cart abandonment, and create dynamic ads featuring specific items. This ensures a smooth workflow for ecommerce businesses, enabling them to launch retargeting campaigns without manual data entry.

10. Can ad remarketing software help with cart abandonment?

Yes, ad remarketing software is one of the best tools for addressing cart abandonment. By tracking users who add items to their cart but don’t complete a purchase, it allows you to serve personalized ads featuring those products. Many tools also support incentives like discount codes within the ad to encourage users to return and complete the checkout process.

11. What is dynamic retargeting in ad remarketing software?

Dynamic retargeting is a feature in ad remarketing software that automatically generates personalized ads based on user behavior. For example, if a user browsed a specific product but didn’t purchase, the software can create an ad showcasing that exact product. This level of personalization significantly increases engagement and conversion rates.

12. How does ad remarketing software handle audience segmentation?

Ad remarketing software uses audience segmentation to group users based on their actions, such as:

• Page visits: Users who viewed a specific product or service.
• Time spent on site: Engaged visitors who didn’t convert.
• Cart abandoners: People who left items in their cart without completing checkout.
• Returning visitors: Users who visited multiple times but haven’t made a purchase.
  These segments allow you to tailor ads to each group for maximum relevance.

13. How do you measure the success of ad remarketing campaigns?

Success in ad remarketing campaigns is typically measured using:

• Click-Through Rate (CTR): How often users click on your ads.
• Conversion Rate: Percentage of users who take the desired action after clicking.
• Return on Ad Spend (ROAS): Revenue generated for every dollar spent.
• Impressions: Total number of times your ad was viewed.
  Analyzing these metrics helps you identify what’s working and where adjustments are needed.

14. Is ad remarketing software GDPR-compliant?

Most ad remarketing software includes tools to ensure GDPR compliance, such as cookie consent banners and options to exclude users who have opted out of tracking. It’s essential to verify that your chosen platform offers features to comply with local regulations and ensure your campaigns remain ethical.

15. Can ad remarketing software target users on mobile apps?

Yes, many ad remarketing tools allow you to target users on mobile apps. Platforms like Google Ads and Meta integrate with app data to retarget users based on their in-app behavior. This is particularly useful for promoting app engagement or driving conversions directly within mobile platforms.

16. What’s the difference between first-party and third-party data in remarketing?

• First-Party Data: Information you collect directly from users, such as site visits, app activity, or CRM data.
• Third-Party Data: Information from external sources, such as purchased audience segments.
  Ad remarketing software primarily relies on first-party data for accurate targeting while staying compliant with privacy regulations.

17. How does ad remarketing software help with multi-channel campaigns?

Ad remarketing software enables businesses to run campaigns across multiple platforms, such as Meta, Google Ads, TikTok, and YouTube. It consolidates audience data and syncs it across these channels, ensuring a consistent experience for users. This means a visitor who browsed your product on desktop might see a retargeting ad on Instagram, followed by a reminder on YouTube. Multi-channel targeting increases your chances of re-engaging users wherever they spend their time.

18. How do ad remarketing tools use tracking pixels?

Tracking pixels are small pieces of code that collect data on user behavior. When someone visits your site, the pixel logs their activity, such as pages viewed or items added to their cart. Ad remarketing tools use this data to group users into specific segments and deliver personalized ads based on their actions. For example, a visitor who viewed a specific product might later see an ad featuring that product with a limited-time discount.

19. What types of businesses should use ad remarketing software?

Ad remarketing software is useful for a variety of businesses, including:

• Ecommerce Brands: Recover cart abandoners and drive repeat purchases.
• B2B Companies: Re-engage leads with account-based targeting.
• SaaS Platforms: Nurture trial users into paid customers.
• Local Businesses: Use geotargeting to attract nearby customers.
  No matter your industry, if you have a digital presence, remarketing can help maximize conversions and revenue.

20. How does ad remarketing software integrate with CRMs?

Ad remarketing software integrates with CRMs to pull customer data, such as contact details or purchase history, into your retargeting campaigns. This allows you to create more personalized ads tailored to specific customer segments. For example, you could target previous buyers with ads for complementary products or reward loyal customers with exclusive offers. Popular integrations include HubSpot, Salesforce, and Zoho CRM.

21. Can ad remarketing software retarget anonymous visitors?

Yes, some ad remarketing tools can retarget anonymous visitors using cookies or other tracking methods. While these tools don’t identify the user’s personal information, they can recognize behavior like the pages viewed or time spent on your site. This data enables you to serve relevant ads, even if the visitor hasn’t created an account or shared contact details.

22. What are some common mistakes to avoid in ad remarketing?

Avoiding common pitfalls can make your campaigns more effective:

• Overexposure: Bombarding users with ads too frequently can lead to ad fatigue.
• Generic Ads: Not personalizing ads based on behavior reduces engagement.
• Poor Audience Segmentation: Targeting too broad an audience wastes ad spend.
• Ignoring Mobile Optimization: With most users browsing on mobile, unoptimized ads can hurt performance.
  Carefully managing these factors helps ensure your campaigns deliver results without alienating your audience.

23. How do ad remarketing tools help with personalization?

Ad remarketing tools use dynamic ad creation to deliver personalized content based on user behavior. For example:

• A user who browsed a specific product might see an ad featuring that exact item.
• Visitors who abandoned their cart might receive an ad with a discount code.
  This level of personalization creates a more engaging experience and significantly increases the likelihood of conversion.

24. How much does ad remarketing software typically cost?

The cost of ad remarketing software varies based on the platform and features. Many tools operate on a pay-per-click (PPC) or pay-per-impression model, where you only pay for the ads served. Some platforms, like Google Ads or Meta, have no upfront fees, while dedicated tools like Customers.ai or AdRoll start at around $30–$100/month. Advanced platforms with custom features may require higher budgets.

25. Can ad remarketing software help with retention marketing?

Yes, ad remarketing software can be a valuable tool for retention marketing. By targeting past customers with tailored ads, you can promote repeat purchases, upsells, or exclusive loyalty offers. For example, a customer who purchased a camera might see ads for accessories or upgrades. Retargeting past buyers is a cost-effective way to increase customer lifetime value and build brand loyalty.