BFCM isn’t just a few big sales days anymore. It’s a whole week of pre-party madness that kicks off the holiday shopping season.
And for our customers?
They were already seeing massive wins even before the official Black Friday buzzer!
Spoiler alert: If you weren’t sending pre-Black Friday emails, you missed out. But no worries, we’re here to help you crush it next year.
Let’s take a look at some of the BFCM trends we saw.
Big Picture: Ecommerce Is On Fire
Before we go deep into Customers.ai data, let’s zoom out for a sec. The whole ecommerce industry is on a hot streak this year!
Black Friday alone raked in $74.4 billion globally (up 5% from last year) with Shopify accounting for a record $11.5 billion.
Then there was Cyber Monday, where shoppers dropped a jaw-dropping $13.3 billion – a 7.3% increase from last year.
And it doesn’t appear to be slowing down!
Since November 1, shoppers have already spent $131.5 billion, which is a 9% jump from 2023.
By the time the dust settles, total spending is expected to hit a whopping $240.8 billion. Talk about a holiday season boom.
People were shopping and they were shopping big. This isn’t just a trend. It’s a full-on movement!
Pre-Black Friday Vibes: Traffic Was Already Spiking
All right, let’s get into what we saw here at Customers.ai. We’re talking big numbers here!
Even before the weekend sales frenzy, brands using Customers.ai were already raking in the traffic.
We saw 20-25% of our clients experiencing some serious traffic spikes thanks to their pre-Black Friday emails.
We also saw some other interesting pre-Black Friday data:
Best Sunday in Months: Yeah, you read that right. Sunday before Black Friday? 75% of our customers had their best Sunday in the last six months. Talk about setting the stage for a big week.
Conversions Up: Those pre-holiday deals? They were hitting. Conversion rates were up 15-20% from the last six months. Basically, your customers were ready to drop cash early.
Return Visitors? Already back. If you saw a 20-25% traffic spike in the week leading up to BFCM, then 10-15% of those visitors were already returning for a second look. That’s some serious staying power.
The Customers.ai BFCM Scorecard is Here!
We are psyched to say this was the best BFCM we’ve seen in company history. Our customers weren’t just sitting back watching the action – they were leading it.
Let’s look at a few of the highlights:
12.5 Million Emails Captured
Our customers didn’t just send emails, they built serious lists, capturing 12.5 million new emails for future campaigns.
30 Million Emails Sent
No one was holding back. There were 30 million emails sent during BFCM, each one pushing customers closer to the buy button.
$2 Million in Post-Email Revenue
What happens when Customers.ai identifies a visitor and triggers them into an email flow? You make money. $2 million in revenue was captured from Customers.ai triggered emails. That’s a pretty good ROI right there.
On top of that we saw 61 Million Signals Sent to Klaviyo!
Data is power and with 61 million signals sent to Klaviyo, our customers were able to supercharge their campaigns with laser-targeted segmentation and capitalize on both new and returning visitors.
90 Million Events Sent to Facebook
Facebook ads? Optimized. We saw 90 million new events tracked and sent straight to the platform. That’s precision marketing right there.
8,000 Purchases Made from CAI Emails
All that email magic turned into cold hard conversions – with almost 8,000 purchases. Not too shabby.
Why It All Matters for You
Our customers crushed it and it’s because they were able to capture all of those extra people with Customers.ai.
These brands weren’t just doing the status quo. They were using smarter tools. We’re talking visitor identification, email segmentation, Facebook Super CAPI, and Signal for Klaviyo.
For our customers, this holiday season was about more than just blasting emails. It was about using real-time insights from our tools to reach the right customers, with the right message, at exactly the right moment.
The result? Numbers that don’t lie.
Can’t Stop the BFCM Feeling!
Okay, so we’ve shown you what’s possible. The good news? The best is still ahead!
As we roll into the final stretch of 2024, these results set the stage for even more success in 2025.
It’s time to double down on what worked, optimize what didn’t, and keep that customer love going strong. Keep your emails fresh, your data tight, and your strategy on point.
Ready to make next year even bigger?
Start your free trial of Customers.ai today and make some big bucks before the holiday season is over. We’re even giving you 500 free contacts!
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Important Next Steps
- See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
- Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
- Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.
