Insights & Strategies to Grow Your Business with Customers.ai

If New York is the city that never sleeps, then Customers.ai is the company that never sleeps. Why? Because the

New vs Returning Purchase in Klaviyo: How to Segment to Maximize LTV in 3 Power Moves

It takes an average of 2 to 3 purchases for a DTC business to break even or start making a

Marketing Tools

Lead Capture Software Reviewed: The 15 Best Tools for 2025

As marketers, we spend countless hours and resources driving traffic to our websites, landing pages, social media channels, etc. And

Visitor Tracking: Everything You Need to Know in 2025

Visitor tracking can mean many things. After all, as technology has evolved, our ability (or inability) to track our website

Google Ads Customer Match: How to Use First-Party Data for Smarter Retargeting

As long as I can remember, advertisers have been hesitant to send their first-party data to Google Ads audiences. Why?

The Ultimate Facebook CAPI Playbook: Unlocking Higher ROAS and Lower CPAs with Super CAPI

Last month, Wordstream came out with its annual Facebook Ads Benchmarks Report. What was notable about the report, besides the

What’s New? Google Ads, Demographic Data & More!

As we gear up for the holidays and brace for the election season, ad inventory is tighter than ever and

Sleigh BFCM: Top Meta Ads Strategies from Our 2024 Holiday Guide

The holidays are coming, and if you’re looking to make this Black Friday and Cyber Monday your most successful ever,

Gmail Bulk Sender Rules: Preparing for June Updates & Beyond

Editor’s note: This article was updated on May 20, 2024, to reflect the updated timeline from Gmail and Yahoo Mail

Ecommerce Segmentation Secrets to Accelerate Store Sales

We all know personalization and segmentation are key components of ecommerce success. In fact, 80% of companies that use segmentation

What Does Google’s Cookie Delay Mean for Marketers?

About a month ago I wrote a post titled “Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks

5 Ecommerce Marketing Challenges Impacting Revenue in 2024

If we’ve learned anything in Q1, it’s that 2024 isn’t messing around. Between the phase-out of third-party cookies to the

Maximizing Ecommerce ROI with Visitor Identification & Segmentation

Last week, our Founder & CEO Larry Kim sat down with Sendlane Founder & CIO Jimmy Kim to discuss all

B2B Marketing in 2024: What’s in & What’s Out

If there’s one thing we know for sure, it’s that the only constant in life is change. That’s especially true

Why Advanced Segmentation is a Must for Facebook Advertisers

There has been a lot of talk about Facebook ad performance lately. Between the decline of cookies and their penchant

SEO

3 Innovative Tactics for Converting Organic Traffic to Revenue

Having been in the SEO space for quite some time, I can tell you the hardest part about SEO isn’t

How to Use Website Visitor Data in Your Client Campaigns

As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush

Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So

In June of 2021, Google announced they would sunset cookies come 2023. Sure they delayed it a few times but

Revolutionizing Facebook Advertising: The Top 7 Ad Hacks for 2024

The last few years have certainly kept us on our toes. The gradual demise of the Facebook ad pixel, compounded

Why First-Party Data is Critical to Ad Campaign Success

It’s no secret that privacy updates are upending the advertising landscape. Cookie deprecation alone could cost publishers $10 billion and

21 High-Powered Takeaways from Ad Universe Summit

On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour

Maximizing ROI with Advanced Facebook Ad Strategies

With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding

The Evolution of Email Deliverability: From Basics to AI-Driven Insights

Did you know you can get a free email deliverability audit from Customers.ai? Start your free trial and get an

The Advertiser Survival Guide for the End of the Cookie Era

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling

Is Identity Resolution the Future of Marketing?

Identity resolution has long been key to understanding the customer journey, traditionally enabling enterprise businesses to consolidate the many, many

20 AdWorld Pros to Pay Attention to in 2024

Jumping into the ad scene is like entering a party where everyone’s talking at once. You’ve gotta know who to

How to Take Your LinkedIn Campaigns Beyond ABM

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. It’s been ahead of the

Gmail Inbox Insurance: Expert Advice for the Google Spam Update

Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st.

Agency Marketing

Take Your Semrush & Customers.ai Integration to the Next Level

Last month we officially launched our Semrush integration and we are happy to say we’re already seeing some exciting results!

5 Ways Identity Resolution Can Help Maximize ROAS

When it comes to advertising, there is no rest for the weary. Platforms are constantly changing, privacy updates are wreaking

5 Ways to Future-Proof Your B2B Outbound Lead Generation Strategies

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. This year alone

Say Goodbye to These 4 Major Ad Problems with Website Visitor Identification

New year, new ad problems. #amiright As we dive into 2024, it’s no secret that the advertising landscape is evolving

Forget ABM. Contact-Based Marketing is the Future

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). In fact, you’ve probably

How to Turn Anonymous Visitors into Loyal Customers with Website Visitor Identification

Loyalty. It’s something all brands dream of. It’s the goal and it’s often the key to success. Don’t believe me?

Growth Marketing

How to Increase Traffic & Conversions in the Age of AI

As we head into the new year, marketers are racing to the finish line and getting their plans set for

Lead Generation

Reverse IP Lookup Tools Are Dead

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics

Agency Marketing

Data Privacy Changes: A Must-Read Guide for Marketing Agencies

When it comes to privacy, the winds of change are blowing stronger than ever. With landmark regulations like GDPR and

Future-Proofing Your Meta Ads Retargeting Strategies

For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 billion

OmniChannel Marketing

Boost Customer Retention & Drive Loyalty Beyond the Holiday Season

As we approach the new year, the realization that December is upon us is nothing short of astonishing. Amidst the

Lost Conversions, Found: 12 Pre-Cart Abandonment Strategies

With 97% of potential customers exiting a website before reaching the shopping cart, understanding pre-cart abandonment is essential. These visitors

How to Identify Anonymous Website Visitors: A Marketer’s Guide

Consider this: on average, nearly 98% of website visitors remain anonymous, navigating through product and offer pages, engaging with content,

Growth Marketing

25 Black Friday Cyber Monday Tips for 2023 and Beyond

With only two weeks until the Black Friday Cyber Monday (BFCM) showdown, ecommerce experts, including our founder and CEO, Larry

What is Website Visitor Identification?

Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! Understanding who your website visitors are is crucial

How to Recover Ad Retargeting Audiences After iOS 17

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed

Growth Marketing

Lead Enrichment: How to Transform Your Sales Pipeline