If New York is the city that never sleeps, then Customers.ai is the company that never sleeps. Why? Because the
Website Demographics: How to Analyze Your Audience Data for Smarter Campaigns Read More »
It takes an average of 2 to 3 purchases for a DTC business to break even or start making a
New vs Returning Purchase in Klaviyo: How to Segment to Maximize LTV in 3 Power Moves Read More »
As marketers, we spend countless hours and resources driving traffic to our websites, landing pages, social media channels, etc. And
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Visitor tracking can mean many things. After all, as technology has evolved, our ability (or inability) to track our website
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As long as I can remember, advertisers have been hesitant to send their first-party data to Google Ads audiences. Why?
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Last month, Wordstream came out with its annual Facebook Ads Benchmarks Report. What was notable about the report, besides the
As we gear up for the holidays and brace for the election season, ad inventory is tighter than ever and
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The holidays are coming, and if you’re looking to make this Black Friday and Cyber Monday your most successful ever,
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Editor’s note: This article was updated on May 20, 2024, to reflect the updated timeline from Gmail and Yahoo Mail
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We all know personalization and segmentation are key components of ecommerce success. In fact, 80% of companies that use segmentation
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About a month ago I wrote a post titled “Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks
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If we’ve learned anything in Q1, it’s that 2024 isn’t messing around. Between the phase-out of third-party cookies to the
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Last week, our Founder & CEO Larry Kim sat down with Sendlane Founder & CIO Jimmy Kim to discuss all
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If there’s one thing we know for sure, it’s that the only constant in life is change. That’s especially true
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There has been a lot of talk about Facebook ad performance lately. Between the decline of cookies and their penchant
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Having been in the SEO space for quite some time, I can tell you the hardest part about SEO isn’t
3 Innovative Tactics for Converting Organic Traffic to Revenue Read More »
As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush
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In June of 2021, Google announced they would sunset cookies come 2023. Sure they delayed it a few times but
Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So Read More »
The last few years have certainly kept us on our toes. The gradual demise of the Facebook ad pixel, compounded
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It’s no secret that privacy updates are upending the advertising landscape. Cookie deprecation alone could cost publishers $10 billion and
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On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour
21 High-Powered Takeaways from Ad Universe Summit Read More »
With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding
Maximizing ROI with Advanced Facebook Ad Strategies Read More »
Did you know you can get a free email deliverability audit from Customers.ai? Start your free trial and get an
The Evolution of Email Deliverability: From Basics to AI-Driven Insights Read More »
It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling
The Advertiser Survival Guide for the End of the Cookie Era Read More »
Identity resolution has long been key to understanding the customer journey, traditionally enabling enterprise businesses to consolidate the many, many
Is Identity Resolution the Future of Marketing? Read More »
Jumping into the ad scene is like entering a party where everyone’s talking at once. You’ve gotta know who to
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If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. It’s been ahead of the
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Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st.
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Last month we officially launched our Semrush integration and we are happy to say we’re already seeing some exciting results!
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When it comes to advertising, there is no rest for the weary. Platforms are constantly changing, privacy updates are wreaking
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The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. This year alone
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New year, new ad problems. #amiright As we dive into 2024, it’s no secret that the advertising landscape is evolving
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If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). In fact, you’ve probably
Forget ABM. Contact-Based Marketing is the Future Read More »
Loyalty. It’s something all brands dream of. It’s the goal and it’s often the key to success. Don’t believe me?
How to Turn Anonymous Visitors into Loyal Customers with Website Visitor Identification Read More »
As we head into the new year, marketers are racing to the finish line and getting their plans set for
How to Increase Traffic & Conversions in the Age of AI Read More »
For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics
Reverse IP Lookup Tools Are Dead Read More »
When it comes to privacy, the winds of change are blowing stronger than ever. With landmark regulations like GDPR and
Data Privacy Changes: A Must-Read Guide for Marketing Agencies Read More »
For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 billion
Future-Proofing Your Meta Ads Retargeting Strategies Read More »
As we approach the new year, the realization that December is upon us is nothing short of astonishing. Amidst the
Boost Customer Retention & Drive Loyalty Beyond the Holiday Season Read More »
With 97% of potential customers exiting a website before reaching the shopping cart, understanding pre-cart abandonment is essential. These visitors
Lost Conversions, Found: 12 Pre-Cart Abandonment Strategies Read More »
Consider this: on average, nearly 98% of website visitors remain anonymous, navigating through product and offer pages, engaging with content,
How to Identify Anonymous Website Visitors: A Marketer’s Guide Read More »
With only two weeks until the Black Friday Cyber Monday (BFCM) showdown, ecommerce experts, including our founder and CEO, Larry
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Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! Understanding who your website visitors are is crucial
What is Website Visitor Identification? Read More »
Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed
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Building real connections with customers is more than a sales strategy – it’s what people want. In fact, 70% of
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Most visitor ID solutions get identities right 5-30% of the time. Customers.ai is 2-7x more accurate with 2-18x higher True Match Rate. See the difference on your site firsthand.
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