B2B Marketing in 2024: What’s in & What’s Out
If there’s one thing we know for sure, it’s that the only constant in life is change. That’s especially true
B2B Marketing in 2024: What’s in & What’s Out Read More »
Why Advanced Segmentation is a Must for Facebook Advertisers
There has been a lot of talk about Facebook ad performance lately. Between the decline of cookies and their penchant
Why Advanced Segmentation is a Must for Facebook Advertisers Read More »
3 Innovative Tactics for Converting Organic Traffic to Revenue
Having been in the SEO space for quite some time, I can tell you the hardest part about SEO isn’t
3 Innovative Tactics for Converting Organic Traffic to Revenue Read More »
How to Use Website Visitor Data in Your Client Campaigns
As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush
How to Use Website Visitor Data in Your Client Campaigns Read More »
Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So
In June of 2021, Google announced they would sunset cookies come 2023. Sure they delayed it a few times but
Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So Read More »
Revolutionizing Facebook Advertising: The Top 7 Ad Hacks for 2024
The last few years have certainly kept us on our toes. The gradual demise of the Facebook ad pixel, compounded
Revolutionizing Facebook Advertising: The Top 7 Ad Hacks for 2024 Read More »
Why First-Party Data is Critical to Ad Campaign Success
It’s no secret that privacy updates are upending the advertising landscape. Cookie deprecation alone could cost publishers $10 billion and
Why First-Party Data is Critical to Ad Campaign Success Read More »
21 High-Powered Takeaways from Ad Universe Summit
On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour
21 High-Powered Takeaways from Ad Universe Summit Read More »
Maximizing ROI with Advanced Facebook Ad Strategies
With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding
Maximizing ROI with Advanced Facebook Ad Strategies Read More »
The Evolution of Email Deliverability: From Basics to AI-Driven Insights
Did you know you can get a free email deliverability audit from Customers.ai? Start your free trial and get an
The Evolution of Email Deliverability: From Basics to AI-Driven Insights Read More »
The Advertiser Survival Guide for the End of the Cookie Era
It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling
The Advertiser Survival Guide for the End of the Cookie Era Read More »
Is Identity Resolution the Future of Marketing?
Identity resolution has long been key to understanding the customer journey, traditionally enabling enterprise businesses to consolidate the many, many
Is Identity Resolution the Future of Marketing? Read More »
20 AdWorld Pros to Pay Attention to in 2024
Jumping into the ad scene is like entering a party where everyone’s talking at once. You’ve gotta know who to
20 AdWorld Pros to Pay Attention to in 2024 Read More »
How to Take Your LinkedIn Campaigns Beyond ABM
If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. It’s been ahead of the
How to Take Your LinkedIn Campaigns Beyond ABM Read More »
Gmail Inbox Insurance: Expert Advice for the Google Spam Update
Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st.
Gmail Inbox Insurance: Expert Advice for the Google Spam Update Read More »
Take Your Semrush & Customers.ai Integration to the Next Level
Last month we officially launched our Semrush integration and we are happy to say we’re already seeing some exciting results!
Take Your Semrush & Customers.ai Integration to the Next Level Read More »
5 Ways Identity Resolution Can Help Maximize ROAS
When it comes to advertising, there is no rest for the weary. Platforms are constantly changing, privacy updates are wreaking
5 Ways Identity Resolution Can Help Maximize ROAS Read More »
5 Ways to Future-Proof Your B2B Outbound Lead Generation Strategies
The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. This year alone
5 Ways to Future-Proof Your B2B Outbound Lead Generation Strategies Read More »
Say Goodbye to These 4 Major Ad Problems with Website Visitor Identification
New year, new ad problems. #amiright As we dive into 2024, it’s no secret that the advertising landscape is evolving
Say Goodbye to These 4 Major Ad Problems with Website Visitor Identification Read More »
Forget ABM. Contact-Based Marketing is the Future
If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). In fact, you’ve probably
Forget ABM. Contact-Based Marketing is the Future Read More »
How to Turn Anonymous Visitors into Loyal Customers with Website Visitor Identification
Loyalty. It’s something all brands dream of. It’s the goal and it’s often the key to success. Don’t believe me?
How to Turn Anonymous Visitors into Loyal Customers with Website Visitor Identification Read More »
How to Increase Traffic & Conversions in the Age of AI
As we head into the new year, marketers are racing to the finish line and getting their plans set for
How to Increase Traffic & Conversions in the Age of AI Read More »
Reverse IP Lookup Tools Are Dead
For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics
Reverse IP Lookup Tools Are Dead Read More »
Data Privacy Changes: A Must-Read Guide for Marketing Agencies
When it comes to privacy, the winds of change are blowing stronger than ever. With landmark regulations like GDPR and
Data Privacy Changes: A Must-Read Guide for Marketing Agencies Read More »
Future-Proofing Your Meta Ads Retargeting Strategies
For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 billion
Future-Proofing Your Meta Ads Retargeting Strategies Read More »
Boost Customer Retention & Drive Loyalty Beyond the Holiday Season
As we approach the new year, the realization that December is upon us is nothing short of astonishing. Amidst the
Boost Customer Retention & Drive Loyalty Beyond the Holiday Season Read More »
Lost Conversions, Found: 12 Pre-Cart Abandonment Strategies
With 97% of potential customers exiting a website before reaching the shopping cart, understanding pre-cart abandonment is essential. These visitors
Lost Conversions, Found: 12 Pre-Cart Abandonment Strategies Read More »
How to Identify Anonymous Website Visitors: A Marketer’s Guide
Consider this: on average, nearly 98% of website visitors remain anonymous, navigating through product and offer pages, engaging with content,
How to Identify Anonymous Website Visitors: A Marketer’s Guide Read More »
25 Black Friday Cyber Monday Tips for 2023 and Beyond
With only two weeks until the Black Friday Cyber Monday (BFCM) showdown, ecommerce experts, including our founder and CEO, Larry
25 Black Friday Cyber Monday Tips for 2023 and Beyond Read More »
What is Website Visitor Identification?
Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! Understanding who your website visitors are is crucial
What is Website Visitor Identification? Read More »
How to Recover Ad Retargeting Audiences After iOS 17
Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed
How to Recover Ad Retargeting Audiences After iOS 17 Read More »
Lead Enrichment: How to Transform Your Sales Pipeline
Building real connections with customers is more than a sales strategy – it’s what people want. In fact, 70% of
Lead Enrichment: How to Transform Your Sales Pipeline Read More »
