As long as I can remember, advertisers have been hesitant to send their first-party data to Google Ads audiences. Why?
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Last month, Wordstream came out with its annual Facebook Ads Benchmarks Report. What was notable about the report, besides the
As we gear up for the holidays and brace for the election season, ad inventory is tighter than ever and
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The holidays are coming, and if you’re looking to make this Black Friday and Cyber Monday your most successful ever,
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Editor’s note: This article was updated on May 20, 2024, to reflect the updated timeline from Gmail and Yahoo Mail
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We all know personalization and segmentation are key components of ecommerce success. In fact, 80% of companies that use segmentation
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About a month ago I wrote a post titled “Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks
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If we’ve learned anything in Q1, it’s that 2024 isn’t messing around. Between the phase-out of third-party cookies to the
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Last week, our Founder & CEO Larry Kim sat down with Sendlane Founder & CIO Jimmy Kim to discuss all
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If there’s one thing we know for sure, it’s that the only constant in life is change. That’s especially true
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There has been a lot of talk about Facebook ad performance lately. Between the decline of cookies and their penchant
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Having been in the SEO space for quite some time, I can tell you the hardest part about SEO isn’t
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As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush
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In June of 2021, Google announced they would sunset cookies come 2023. Sure they delayed it a few times but
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The last few years have certainly kept us on our toes. The gradual demise of the Facebook ad pixel, compounded
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It’s no secret that privacy updates are upending the advertising landscape. Cookie deprecation alone could cost publishers $10 billion and
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On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour
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With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding
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Did you know you can get a free email deliverability audit from Customers.ai? Start your free trial and get an
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It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling
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Identity resolution has long been key to understanding the customer journey, traditionally enabling enterprise businesses to consolidate the many, many
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Jumping into the ad scene is like entering a party where everyone’s talking at once. You’ve gotta know who to
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If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. It’s been ahead of the
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Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st.
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Last month we officially launched our Semrush integration and we are happy to say we’re already seeing some exciting results!
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When it comes to advertising, there is no rest for the weary. Platforms are constantly changing, privacy updates are wreaking
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The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. This year alone
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New year, new ad problems. #amiright As we dive into 2024, it’s no secret that the advertising landscape is evolving
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If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). In fact, you’ve probably
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As we head into the new year, marketers are racing to the finish line and getting their plans set for
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For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics
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When it comes to privacy, the winds of change are blowing stronger than ever. With landmark regulations like GDPR and
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For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 billion
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As we approach the new year, the realization that December is upon us is nothing short of astonishing. Amidst the
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With 97% of potential customers exiting a website before reaching the shopping cart, understanding pre-cart abandonment is essential. These visitors
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With only two weeks until the Black Friday Cyber Monday (BFCM) showdown, ecommerce experts, including our founder and CEO, Larry
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Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! Understanding who your website visitors are is crucial
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Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed
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Building real connections with customers is more than a sales strategy – it’s what people want. In fact, 70% of
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Most visitor ID solutions get identities right 5-30% of the time. Customers.ai is 2-7x more accurate with 2-18x higher True Match Rate. See the difference on your site firsthand.
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