How Do I Segment Audiences for My Ads?
Introduction Targeting the right audience is crucial for any successful advertising campaign. Without proper audience segmentation, you end up wasting
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Articles
What is Abandoned Cart Recovery?
What is Cart Abandonment? Cart abandonment refers to when a customer places items in their online shopping cart but leaves
What is Abandoned Cart Recovery? Read More »
How to Use AI to Write an Email
Introduction Email is an essential communication tool for both personal and professional needs. However, for many of us, sitting down
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What’s the Difference Between Inbound and Outbound Email Marketing?
Introduction Email marketing is a powerful way to connect with customers and drive business growth. Broadly speaking, there are two
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What is Customer Segmentation & Why Is It Important?
Introduction to Customer Segmentation Customer segmentation is the process of dividing customers into groups based on common characteristics so companies
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What is Contact Enrichment?
What is Contact Enrichment? Contact enrichment is the process of gathering additional data about your existing contacts and leads to
What is Contact Enrichment? Read More »
Why is Audience Segmentation Important?
What is Audience Segmentation? Audience segmentation is the process of dividing an audience into distinct groups that share common characteristics.
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How Does Abandoned Cart Recovery Work for Ecommerce?
Introduction Abandoned carts are one of the biggest missed opportunities in ecommerce. An abandoned cart occurs when a shopper adds
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How to Improve Abandoned Cart Rates
Introduction to Shopping Cart Abandonment Shopping cart abandonment occurs when a customer places items in their online shopping cart but
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How to Reclaim Abandoned Cart Revenue
Introduction: The Costly Problem of Shopping Cart Abandonment Abandoned shopping carts are a major pain point for ecommerce businesses. Studies
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What are Common Retail Email Marketing Strategies?
Introduction Email marketing is a crucial strategy for retail businesses looking to drive sales, engage customers, and build loyalty. Studies
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What is a CDP in Marketing?
What is a Customer Data Platform (CDP)? A customer data platform (CDP) is a marketing technology that collects customer data
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How Can Audience Segmentation Enhance Your Inbound Marketing Efforts?
Introduction to Inbound Marketing Inbound marketing is a methodology focused on attracting customers through relevant and helpful content and experiences,
How Can Audience Segmentation Enhance Your Inbound Marketing Efforts? Read More »
How to Identify Anonymous B2C Website Visitors
The Value of Identifying Website Visitors Understanding who is visiting your website provides invaluable insights to help you better serve
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How to Improve Sales on an eCommerce Website
Introduction In today’s competitive ecommerce landscape, it’s essential for online businesses to continuously optimize their strategy to boost sales. Even
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What are the Benefits of Contact Enrichment for B2B Companies?
Introduction – What is Contact Enrichment? Contact enrichment is the process of enhancing and updating customer contact information by appending
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How to Improve Email Open Rates
Introduction Email open rates are one of the most important metrics to track for your email campaigns. An open represents
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How do Abandoned Cart Emails Work?
What are abandoned cart emails? Abandoned cart emails are automated messages that are sent to shoppers who have added items
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What is B2B Lead Enrichment?
What is Lead Enrichment? Lead enrichment is the process of enhancing and supplementing your leads with more data to help
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How to Increase Ecommerce Sales
Introduction Ecommerce presents a massive opportunity for growth and revenue. According to Statista, global ecommerce sales reached $4.2 trillion in
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What is the Meta Audience Network?
Introduction to the Meta Audience Network The Meta Audience Network is a massive advertising platform that allows advertisers to reach
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How to Create a Retargeting Audience on Facebook?
Introduction to Facebook Retargeting Facebook retargeting allows advertisers to show ads specifically to people who have already interacted with their
How to Create a Retargeting Audience on Facebook? Read More »
How To Recover Abandoned Forms
A startling 70% of online forms are abandoned before completion according to Baymard Institute. This represents a significant amount of
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How to Convert Anonymous Website Visitors into Known Users
Introduction: The Value of Converting Anonymous Visitors into Known Users It’s estimated that over 70% of visitors to the average
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What is Identity Resolution Software?
Identity resolution software is a type of customer data platform designed to create a unified customer profile by linking data
What is Identity Resolution Software? Read More »
How Does Shopping Cart Abandonment Affect Inventory?
Defining Shopping Cart Abandonment Shopping cart abandonment refers to when a customer adds items to their online shopping cart but
How Does Shopping Cart Abandonment Affect Inventory? Read More »
How to Get Demographic Data About Website Visitors
Introduction: Why Understanding Your Audience Demographics is Critical Knowing who your website visitors are is crucial for creating content that
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What is the Best Way to Identify Website Visitors?
Why Identifying Website Visitors Matters Understanding who is visiting your website is crucial for providing relevant, personalized experiences that turn
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What are the Best Email Deliverability Practices to Follow?
Introduction: Why Email Deliverability Matters In today’s crowded digital landscape, reaching your subscribers’ inboxes is more challenging than ever. Over
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What is a Customer Data Platform?
A customer data platform (CDP) is software that creates unified customer profiles by collecting data from all your different channels
What is a Customer Data Platform? Read More »
How Do I Build an Email List with Website Visitor Identification?
Introduction Building an email list is one of the most important things a business or blog can do for marketing
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Do Images, Fonts, or Links Lower Email Deliverability?
Introduction to Email Deliverability Email deliverability refers to the rate at which email messages successfully arrive in recipients’ inboxes instead
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How Can I Remarket to Users on My Website?
Introduction to Remarketing Remarketing, also known as retargeting, is a form of online advertising that helps you reconnect with website
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How Do I Create a Custom Facebook Audience?
Facebook Ads Manager allows you to create custom audiences to target your ads and marketing campaigns towards specific groups of
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How to Decrease Cart Abandonment
Why You Should Care About Reducing Cart Abandonment Rates Shopping cart abandonment is a major challenge facing ecommerce businesses today.
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What Can You Learn from Anonymous Visitor Tracking?
Introduction to Anonymous Visitor Tracking Anonymous visitor tracking allows websites to gather data about the people visiting their site without
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Why is Anonymous Visitor Tracking Important?
Anonymous visitor tracking allows websites to gather data about the users who visit their site without requiring any form of
Why is Anonymous Visitor Tracking Important? Read More »
Why is Shopping Cart Abandonment a Problem?
Shopping cart abandonment is a major and growing issue facing ecommerce businesses. It occurs when a customer places items in
Why is Shopping Cart Abandonment a Problem? Read More »
How to Switch Email Marketing Platforms Without Hurting Your Deliverability
Why You May Want to Switch Email Platforms There are several common reasons why you may decide to switch email
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Why Should I Use a Customer Data Platform?
Introduction In today’s digital landscape, businesses struggle to create cohesive customer experiences. Critical customer data is fragmented across disconnected systems
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What Can I Do To Improve Email Deliverability?
Why Email Deliverability Matters Email is one of the most effective marketing channels, but only if your audience actually sees
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How Do I Create an Audience Segmentation Strategy?
Marketing and advertising are most effective when they are highly targeted and tailored to resonate with specific groups within your
How Do I Create an Audience Segmentation Strategy? Read More »
How to Write an Abandoned Cart Email
Shopping cart abandonment is a major issue for online retailers. An abandoned cart occurs when a customer places items in
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Mastering Contact-Based Marketing
Introduction to Contact-Based Marketing Contact-based marketing focuses on direct, personalized outreach to potential customers rather than mass marketing tactics like
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Scaling Business Growth: Advanced Growth Marketing Strategies
What is Growth Marketing? Growth marketing is a collection of strategies focused on the acquisition and retention of new users
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Unlocking Customer Insights with Identity Resolution Marketing
For marketers today, identifying and understanding customers across channels and devices remains an enormous challenge. Most marketers struggle with fragmented
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Maximize Your Ecommerce Success with Email Marketing Strategies
Introduction to Email Marketing for Ecommerce Email marketing is an incredibly valuable channel for ecommerce businesses to leverage. When done
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Enhance B2B Sales with Effective Outbound Lead Generation Strategies
The Importance of Outbound Lead Generation for B2B Companies Outbound lead generation tactics like cold calling and email outreach are
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Automated Email Outreach: What You Need to Know
Automated email outreach is the process of using email marketing and sequencing software to reach out to a large number
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How Do I Restore Deleted Ad Audiences?
Losing a valuable custom audience on Facebook can be a frustrating experience for advertisers. You’ve invested significant time and resources
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