Sales Outreach Tools: Top 25 for 2023

Are you exhausted from the daily grind of managing and expanding your sales efforts? Sales outreach tools are your solution.

They can simplify and improve your sales process. That means you can focus on the most important aspect of sales – closing more deals.

But with so many sales outreach tools available, it can be challenging to identify which tools are actually, you know, good.

In this article, we’ve put together a list of 25 sales outreach tools that will help you increase your sales in 2023. Without further ado, let’s dive in and explore our top picks.

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Sales Outreach Tools: Prospecting

Sales Outreach Tool #1: Unicorn X-Ray Email Capture

Imagine having access to the email addresses of 20% of your website’s visitors. 

With Unicorn X-Ray Email Capture by, you can actually make it happen! Our innovative technology enables you to capture the contact details of anonymous website visitors.

Don’t let potential customers slip away just because you don’t know who they are. 

Instead, use our expertly-designed sales outreach automations to engage them and turn them into loyal customers for life. 

Here’s how X-Ray works: 

  1. Log into MobileMonkey and click the button to “+Automation”.
  2. Choose the “X-Ray Lead Generator” trigger.
  3. Specify a page of your choosing. 
  4. Configure the email address from which you want to send email automations.
  5. Write your email and set up the automated email sequence. 
  6. Connect the automation to a Google Sheet to see X-Ray captured visitors to your website!.


Courtesy of Leadfeeder

Leadfeeder is a B2B sales automation tool that helps businesses track and identify website visitors. Its suite of features includes lead management, prospecting, and reporting. Sales representatives can use Leadfeeder to gain insights into the behavior of companies that visited their website. This information can be used to personalize outreach efforts and recognize potential customers who visited the website. With Leadfeeder, businesses can gain a competitive edge by identifying and engaging with interested leads.


ZoomInfo is a Sales Outreach Tool
Courtesy of ZoomInfo

ZoomInfo is a sales and marketing intelligence tool that enables businesses to connect with their ideal audience. With its comprehensive suite of features for company and contact information, prospecting, and sales intelligence, ZoomInfo makes it simple to search for and identify potential customers based on various criteria such as job title or location. Sales representatives can use ZoomInfo to target specific industries or job titles to identify potential customers and retrieve their contact details for outreach.

LinkedIn Sales Navigator

Courtesy of LinkedIn

LinkedIn Sales Navigator is a sales tool that assists sales professionals in finding and connecting with potential customers on LinkedIn. The platform provides a plethora of features for lead recommendations, lead searching, lead tracking, and account management. Sales Navigator is frequently used by B2B sales teams, sales managers, and business owners to leverage LinkedIn’s vast professional network. Users can track engagement, identify potential customers, and collaborate with team members on sales strategies.

Sales Outreach Tools: Cadence Automation

Looking to optimize your cadence automation efforts in 2023? We’ve got you covered with our top picks for sales automation tools:

Sales Outreach Tool #2: Sales Outreach Automation Builder

Building a comprehensive database of contact information is just the beginning. To secure their business, you need a reliable and effective method of reaching out to your prospects. Sales Outreach Automation Builder by empowers you to strategically engage with your prospects, increasing your chances of converting them into loyal customers while minimizing your workload. With this tool, you can create custom sales outreach automations that deliver targeted messages at the right time to keep your prospects engaged and ready to make a purchase.

what your cadence automation sales outreach tool looks like in's product
Here you can see what your cadence automation might look like.


Courtesy of Act-On

Act-On is a cloud-based marketing automation platform that helps businesses attract and nurture leads, personalize customer experiences, and automate marketing campaigns. With features like lead scoring, A/B testing, and automated email campaigns, Act-On streamlines the marketing process and generates more leads for businesses. Marketers can use Act-On to create targeted email campaigns based on customer behavior, such as abandoned cart reminders or upsell opportunities based on purchase history.


BombBomb is a video email marketing platform that enhances business communication and connections with customers. It offers features for recording and sending video emails and tracking their performance. With BombBomb, you can record personalized video messages and send them via email to your customers. Sales representatives can use BombBomb to introduce themselves and their products, answer customer questions, or provide product demos, building a more personal and engaging connection with their audience.


PitchLane is a video marketing platform that provides resources and tools to help businesses create and distribute professional-looking videos. It offers customizable video templates, access to stock footage and images, and an analytics dashboard to track video performance. Small businesses, marketing teams, and content creators who want to create high-quality videos for their marketing campaigns could benefit from using PitchLane.

Sales Outreach Tools: System Integration

If you’re looking for sales outreach tools that can integrate smoothly with your team’s existing workflow, we’ve got you covered. Check out our top pick for 2023:

Sales Outreach Tool #3: Zapier Integration integrates seamlessly with Zapier.

It fits perfectly into your team’s existing workflow.

Whether you want to link it with Slack, Trello, your e-commerce platform, or thousands of other tools, the process is simple and hassle-free.

With Zapier integration, you can add a powerful outreach tool to your arsenal without disrupting your team’s familiar processes.

To find your Zapier integrations in your account, follow these easy steps:

Sales Outreach Tool#4: Multi-Input Outreach Triggers

Your sales outreach tools should align with the way you interact with your customers.

That’s why we offer automated outreach campaigns that can be triggered by multiple inputs, such as a .CSV file, Zapier, web chat, or a custom Google Sheet. This enables you to deliver your automated outreach campaign to the right people, at the right time, through the most effective channel.

Setting up multiple inputs is a breeze with Here’s how you can do it:

Sales Outreach Tools: Customer Relationship Management

Zoho CRM

Courtesy of Zoho CRM

Zoho CRM is a tool that enables businesses to manage customer data and automate sales outreach processes. It provides features for lead and contact management, sales forecasting, and reporting, such as social media integration, mobile access, and sales automation


Courtesy of Pipedrive

Pipedrive is a sales pipeline management tool designed to help businesses oversee sales processes. It provides features for lead management, pipeline tracking, and sales reporting, including sales forecasting, deal tracking, and email integration.


Courtesy of Salesflare

Salesflare is a CRM and sales automation tool designed for small and medium-sized businesses. It offers a range of features for contact and deal management, email automation, and sales pipeline tracking. Salespeople can use Salesflare to keep track of their interactions with leads and customers, schedule follow-ups, and automate their sales process, which can help them save time and close more deals. For example, a salesperson might use Salesflare to organize their pipeline, create email sequences, and get insights into their sales performance.


Drip is an e-commerce customer relationship management (CRM) tool that helps online businesses capture and convert leads into loyal customers. With its powerful marketing automation capabilities, Drip allows businesses to create personalized customer journeys based on customer behavior and data. For example, a small e-commerce business might use Drip to set up a welcome email series that sends a sequence of automated emails to new subscribers, offering discounts and other incentives to encourage them to make their first purchase.

Zendesk Sell

Zendesk Sell is a sales CRM software that helps businesses manage their sales pipeline and improve their sales process. It provides features such as lead and deal tracking, sales reporting, and collaboration tools for sales teams.


Courtesy of Nutshell

Nutshell is a cloud-based CRM software designed to help businesses manage their customer relationships effectively. With features such as sales automation, lead management, and pipeline management, Nutshell allows businesses to streamline their sales processes, automate repetitive tasks, and gain insights into their sales performance. One unique aspect of Nutshell is its Google Apps integration, which enables users to manage their sales pipelines from their Gmail accounts. Additionally, Nutshell offers native integrations with popular third-party applications like QuickBooks and Mailchimp, making it a versatile solution for businesses of all sizes.

Agile CRM

Agile CRM is a customer relationship management software that offers a range of features such as contact management, marketing automation, and sales tracking. It provides social media integration, project management, and help desk automation to cater to various business needs. Agile CRM also has a drag-and-drop email composer and a range of integrations with other business tools.

Sales Outreach Tools: Scheduling and Meeting

Managing all your meetings and tasks can sometimes be the most challenging part of your job! These tools make it a breeze.


Courtesy of Calendly

Calendly is an online scheduling tool that allows users to easily schedule and manage meetings and appointments with others. Its features include the ability to sync with multiple calendar types, custom appointment types, and automatic time zone detection. A business owner might use Calendly to eliminate the back-and-forth of scheduling meetings and make it easier for clients or colleagues to schedule time with them. For example, a consultant might use Calendly to allow clients to schedule a free consultation without having to email back and forth to find a time that works for both parties.


Courtesy of Trello

Trello is a project management tool that helps users organize and prioritize tasks using boards, lists, and cards. It allows users to track progress and collaborate with team members in real-time. A marketer might use Trello to manage their marketing campaigns, create content calendars, and track their team’s progress on various projects.

Sales Outreach Tools: Sales Engagement

Sales Outreach Tool #5: Email Deliverability Tools in

It’s more challenging than ever to get your email past the aggressive filtering features built into Gmail and other popular clients. Email Deliverability Tools like MobileMonkey’s Signs of Life Detector give you the best shot at escaping the dreaded promotions tab and landing in your customer’s inbox! This tool also helps you reduce bounces and protects your domain’s health!

Here’s how the Signs of Life Detector works:

Signs of Life Detector is one of the top Sales Outreach Tools of 2023

This revolutionary tool helps you target the right leads.

Sales Outreach Tool #6: Facebook & Instagram to Email & SMS Automations

Do you ever feel like your Facebook and Instagram interactions aren’t leading to as many conversions as they should? With MobileMonkey’s email and SMS automations, you can turn Facebook and Instagram comments or messages into triggers for proven sales outreach campaigns! This sales outreach tool ensures that the hard work you put into your social media pays off!

You can add Facebook and Instagram interactions to your automations by following this process:

  1. Start a new automation.
  2. Start an email automation.
  3. Click “Add Trigger.”
  4. Pick the Facebook and/or Instagram automation for you!

find instagram and facebook sales outreach tools here

Sales Outreach Tool #7: SMS Outreach Tools in

Incorporating SMS outreach marketing into your business’s sales outreach strategy is like having a direct hotline to your customers’ pockets. With high open and response rates, it’s the best way to promote exclusive deals, announce new products, and keep your audience up-to-date. Plus, it’s faster than a cheetah on a caffeine high, so you can connect with your customers in real-time and stay top of mind. Your customers will be texting you their thanks!


Courtesy of Gong

Gong is a sales outreach tool designed to help businesses analyze their sales conversations. It provides a suite of features for call recording, transcribing, and analysis. The tool also includes features such as conversation analytics, coaching insights, and deal execution tracking.


Courtesy of Vidyard

Vidyard is a video marketing and sales outreach tool designed to help businesses create, host, and share videos. It provides a suite of features for video creation, hosting, and analytics. And he tool includes features such as video recording, editing, and distribution.


Courtesy of Salesloft

SalesLoft is a sales engagement tool designed to help sales teams streamline their sales processes. The platform offers a suite of features for managing leads, creating cadences, and tracking sales progress. It includes tools for multi-channel communication, conversation analysis, and account prioritization.


Not every tool on the list will be right for you. Get 50 free leads from today to test us out!

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

What are sales outreach tools?

Sales outreach tools are software applications designed to help businesses automate, streamline, and optimize their sales processes. These tools enable sales teams to efficiently manage leads, engage with prospects, and nurture relationships, ultimately leading to more closed deals.

How can sales outreach tools benefit my business?

By using sales outreach tools, businesses can save time on repetitive tasks, create personalized customer interactions, and gain valuable insights into their sales performance. These tools help improve efficiency, increase sales, and enhance customer relationships.

Are sales outreach tools suitable for small businesses?

Yes, sales outreach tools are suitable for businesses of all sizes. Many sales outreach tools offer scalable pricing plans and features, making them accessible and beneficial for small businesses looking to grow their sales operations.

Can I integrate sales outreach tools with my existing CRM or marketing automation platform?

Most sales outreach tools can be integrated with popular CRM and marketing automation platforms, such as HubSpot, Salesforce, and Zoho CRM. Integrating these tools can help streamline your sales processes and improve overall efficiency.

What should I consider when choosing a sales outreach tool for my business?

When selecting a sales outreach tool, consider factors such as the tool’s features, ease of use, pricing, and compatibility with your existing systems. Additionally, look for tools that offer a high level of customer support and have a strong reputation in the industry.

Are sales outreach tools only useful for B2B sales?

No, sales outreach tools can be beneficial for both B2B outbound lead generation and B2C sales. Many tools offer features that cater to the specific needs of both types of sales processes, making them versatile solutions for businesses across various industries.

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