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Maximizing eCommerce ROI
Advanced Strategies for Email Deliverability, Compliance and Segmentation
Featuring Larry Kim and Sendlane Founder and CIO, Jimmy Kim.
What You'll Learn
- Expert tips for deliverability and maintaining a strong Sender Reputation
- Tactics to master website visitor identification and personalization
- Insider insights on Google/Yahoo and the spam algorithm updates
Who Needs Gmail Inbox Insurance?
Email Marketers
Staying ahead of Gmail's spam rule changes is crucial to ensure high-ROI campaigns reach your intended audience and safeguard your campaigns from being flagged as spam.
MOps Professionals
Ensuring effective email deliverability is key to your operational success. Acquire strategies to adapt your processes according to Gmail's technical requirements.
Agency Marketers
Managing multiple clients' email marketing strategies, be sure you're well-versed in the latest email deliverability rules impacting your campaigns and clients.
What You Get with Gmail Inbox Insurance
On-demand Replay of Office Hours with Deliverability Experts
Access a unique opportunity to learn tailored advice without excessive company expenses. View on-demand and shareable FAQs and answers to issues that can keep your domain and reputation in good standing.
Google and Yahoo Email Spam Algorithm Changes Explained
Learn the plain-English technical requirements — from DKIM, SPF and DMARC, to what types of emails are required to follow the spam guidelines, and what the spam guidelines exactly entail — so you can avoid the dreaded spam filter.
2024 Email Deliverability Checklist
Use the straight-forward checklist developed by working with hundreds of clients on tens of thousands of email marketing campaigns, and updated to the recent Gmail and Yahoo Mail spam compliance requirements.
Spam Rates by Industry Infographic
Do you think you might have an email deliverability issue when the Feb. 1 Gmail spam algorithm updates go live? You’re not alone. Learn the benchmarks of spam complaint rates by industry to understand how your email performs against your competition and against the soon-to-launch Gmail and Yahoo Mail policies.
Meet the Experts
Larry Kim
CEO and Founder Customers.ai
Larry Kim is the founder and CEO of Customers.ai, an award-winning, AI-powered visitor identification and email and advertising remarketing platform. He’s a multiple-time awardee of Search Marketer of the Year and U.S. Search Awards. He shares his expertise on AI, email marketing and digital ads at conferences, events and publications including CNBC and Inc. Magazine.
Jimmy Kim
Founder & CIO
Sendlane
Jimmy is a former eCommerce merchant turned Saas Founder with 15+ years of experience in eCommerce and retention marketing, dedicated to helping brands drive growth and customer engagement.