Triple Whale
Triple Whale used B2B by Customers.ai to learn the business profiles and company information of visitors to their high-intent pages, like pricing and demo requests, identify potential agencies and partners, and grow their leads.
Their Story
About Triple Whale
Triple Whale is an industry-leading data analytics platform created for ecommerce companies built on Shopify.
Their mission is to democratize advanced technologies for the everyday entrepreneur and build an ecommerce-focused version of analytics that equips multi-channel merchants with the marketing insights they need in a fast-evolving online retail landscape.
Used by over 11,000 brands, Triple Whale has become the de facto analytics platform for DTC brands and ecommerce companies.
The Challenge
Navigating the B2B SaaS Sales Cycle
B2B sales is harder than ever, especially in the SaaS space. Along with the expenses that come with hiring and training BDRs, the fact that it takes over 200 touchpoints to close a deal, shows just how much work goes into acquiring a single customer.Â
Even with the best marketing and sales teams in place, creating and nurturing demand is essential and companies have to figure out new ways to maximize reach and engage customers throughout the sales funnel.
The Partnership
Why Triple Whale Partnered with Customers.ai
The Result
How Triple Whale is Accelerating the B2B Sales Process
Solutions Used
B2B sales, especially in the SaaS world, is a beast. With Triple Whale, we’ve always prided ourselves on our strong marketing game and our ability to turn browsers into buyers. But, it’s tough out there when you’re looking at 200-plus touchpoints to close a deal.Â
That’s why we teamed up with Customers.ai. Their knack for identifying website visitors early in the funnel gives us more leverage and provides opportunities to capture sales that may have gotten away. For a team that’s all about pushing the envelope in ecommerce analytics, that’s exactly what we want to be doing.
Triple Whale is a powerhouse when it comes to their marketing program. They’ve built an incredible inbound machine that’s driving a significant amount of first-party traffic. It’s genuinely impressive to see how they’ve mastered the art of marketing. Our collaboration is all about taking what’s already working phenomenally well for Triple Whale and amplifying it.Â
By identifying and engaging with website visitors early in the funnel, we’re helping Triple Whale make the absolute most out of their first-party traffic. It’s about finding additional points of leverage in an already exceptional marketing funnel. Together, we’re not just capturing data, we’re creating opportunities and accelerating the path to conversion.Â
It’s a privilege to work alongside a brand as forward-thinking as Triple Whale, enhancing their already stellar marketing efforts with our technology.
