2024 Holiday Guide

Advanced Meta Ads Strategies to “Sleigh” Black Friday

15 actionable tips from ecommerce experts you can use this BFCM season

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Black Friday Tips from the Meta Ads Pros

The holiday season is right around the corner, and for ecommerce brands, it’s prime time to capitalize on top marketing channels, including Facebook and Instagram.

We know a whopping 20% of online sales happen during the holiday season. And consumer spending for Holiday 2024 is expected to show the most growth in online and ecommerce sales.

Experts recommend marketers start planning for the Black Friday + Cyber Monday kick-off to the holiday season as early as September. And no doubt your Holiday 2024 campaigns are off to a promising start.

But real ones know that magic can happen at any time. One campaign can awaken even the most fatigued audience. One optimization can cut through the noise of the most crowded marketplace.

To ensure your ads are performing their best at peak time, we’ve assembled a guide of actionable, high-impact, Facebook ads tips from ecommerce experts that can instantly spark a transformation of your Holiday 2024 campaigns — before, during and after the Cyber Five.

You’ll learn how top-selling DTC and ecommerce brands:

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