For ecommerce marketers, every sale is precious. Sadly, most online visitors leave without buying – a massive revenue leak. But there’s a powerful strategy to plug that leak and recover lost sales: remarketing.
By integrating the right remarketing app with Shopify, you can reconnect with bounced traffic through targeted ads and turn abandoned carts into conversions.
This post covers remarketing’s “what”, “why” and “how” for Shopify stores.
What is Remarketing for Shopify and Why Does It Matter?
Remarketing (or retargeting) displays targeted ads to people who’ve previously visited your site or app. The key benefit?
Re-engaging qualified leads who got away. Remarketing should be central to your Shopify marketing for good reason:
- It boosts brand awareness, keeping products top-of-mind
- It re-engages warm leads already familiar with your brand
- It drives higher conversions by reaching further down the funnel
- It’s hyper-targeted based on user behaviors and interests
In fact, retargeted visitors are 70% more likely to convert, and remarketing ads earn an average $7.19 per $1 spent. With the right remarketing app, Shopify stores can tap this high-impact channel.
Integrating Remarketing Apps with Shopify
Popular remarketing platforms and Shopify-compatible apps abound.
Let’s explore top picks:
- Google Ads Remarketing: Reconnect across Google’s Display Network (reaching 90% of global internet users) with responsive ads tailored to specific pages visited, products viewed, purchase behavior, etc.
- Meta (Facebook) Pixel: This free tool tracks Shopify visitor behavior to create ultra-refined custom audiences for retargeting campaigns across Facebook, Instagram, Messenger and Facebook’s Audience Network – plus “lookalike” audiences mirroring your best customers.
- Shopify Remarketing Apps: Solutions like Customers.ai Visitor ID, ReConvert, Shoelace and Smar7Bundle integrate directly with Shopify data to simplify dynamic retargeting setup. Many offer extra features like email popups, SMS and push notifications.
Getting Started with Shopify Remarketing
To get started with remarketing on Shopify, first choose your platform – e.g. Google Ads, Meta Pixel or a Shopify-native app. Each has unique strengths, so assess your goals, audience and budget.
Next, integrate the platform with your Shopify store by following setup instructions. This typically involves installing a tracking pixel or app to capture visitor data.
Then, create your audience lists and campaign parameters based on desired targeting (pages visited, products viewed, cart abandoners, etc.). The more granular, the better for relevance.
Finally, design your retargeting ads and deploy across your chosen ad network(s). Dynamic ads can automatically populate with the specific products each visitor viewed.
Measure, optimize, repeat! Monitor campaign performance closely, refine targeting, test new ad creatives and keep those bounced visitors in your remarketing funnel.
Key Takeaways:
- Shopping cart abandonment bleeds revenue for ecommerce brands
- Remarketing re-engages bounced traffic with targeted ads across the web
- Google Ads, Facebook Pixel and Shopify-native apps unlock remarketing
- Shopify stores can recover lost sales by tapping this powerful channel
Don’t let lost opportunities slip away. Integrate a remarketing app with your Shopify store to reconnect with warm leads, boost conversions and recover abandoned revenue. Your bottom line will thank you!
FAQs
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What is remarketing for Shopify stores?
Remarketing (or retargeting) allows Shopify merchants to display targeted ads to website visitors who didn’t complete a purchase, helping recover abandoned carts and drive repeat sales. -
Why should I use remarketing apps for my Shopify store?
Remarketing apps boost brand awareness, re-engage warm leads, increase conversion rates, and provide a high ROI – making them a must-have for maximizing Shopify revenue. -
How do I set up Google remarketing for Shopify?
Connect your Shopify store to Google Ads, create audience lists based on visitor behavior, then launch responsive display ads across Google’s network. -
Can I run Facebook retargeting ads for my Shopify store?
Yes, by installing the free Facebook pixel, you can create custom audiences for retargeting on Facebook, Instagram, Messenger, and Facebook’s ad network. -
What are the best Shopify apps for remarketing?
Top Shopify remarketing apps include ReConvert, Shoelace, Smar7Bundle and others that integrate directly with your store’s data for dynamic ad campaigns. -
How much do remarketing apps for Shopify cost?
Many remarketing apps have free plan options, while paid plans can range from $9 to $99+ per month depending on features and ad spend requirements. -
Do remarketing campaigns actually recover lost Shopify sales?
Yes, remarketing drives significantly higher conversion rates by reaching confirmed shoppers. Data shows retargeted visitors are 70% more likely to convert. -
How do I create remarketing audience lists in Shopify?
Most remarketing platforms let you build custom audiences based on specific pages viewed, products added to cart, purchase behavior, and other Shopify data. -
Can I run email and SMS remarketing for my Shopify store?
Many Shopify remarketing apps offer omnichannel capabilities to retarget visitors via display ads, email campaigns, SMS messaging, and push notifications. -
What are the best practices for Shopify remarketing campaigns?
Effective remarketing involves segmenting audiences, personalizing ads with dynamic product feeds, setting campaign frequency caps, and A/B testing ad creative.