15 Content Marketing Tools to Create, Promote, and Manage Content Like a Pro

Creating quality content has never failed to produce great results for digital marketers, which is why content marketing tools are paramount to your success.

There are countless content marketing tools at your disposal, so I’ve put together a stack of my favorites that should cover at least 90% of what you’ll need to create, promote, and manage a high-performing content machine.

So whether you’re just starting out with content marketing or you’ve been at it for a while, I guarantee these 15 tools will help you get the most out of your time and energy.

I’ve broken the content marketing tools stack down by their individual functions:

1. Send bulk messages to your audience across multiple channels
2. Social media management and scheduling
3. SEO management platform
4. Boost your Facebook posts with autoresponders
5. Design quality images with no design experience
6. Create videos you can share anywhere
7. Get more shares on social media
8. Drive quality traffic to your content
9. Social media automation for evergreen content
10. Content performance insights
11. Link building and link tracking tools
12. Create webinars that continuously drive leads
13. Send cold emails and follow-ups
14. Write high-performing blog posts
15. SMS text message marketing

Ready for the ultimate content marketing stack? Let’s go!

#1. Content Marketing Tools to Send Bulk Messages

Chatbots are as good as it gets for content promotion because they have the extremely high open and click-through rates, as well as tools you can use to send bulk messages.

Customers.ai takes this a step further with omnichannel chat blasts. This means you can reach your audience with your latest content instantly via social media, SMS text messaging, as well as live chat on your website. 

For example, instead of waiting for people to chat with you on your website or fill out a contact form, you can reach out to them proactively and engage with your audience in real-time. And two of the most powerful channels in 2020 are text message marketing and Facebook Messenger.

Use Customers.ai to send bulk text messages and Facebook Messenger chat blasts that include your latest content to dramatically increase your website traffic.

As a result, you’ll get more leads, conversions, and provide a better overall customer experience.

Check out these 11 brilliant web chat examples you can use today in order to spread your content across the internet.

#2. Content Marketing Tools for Social Media Management

Agorapulse is an all-in-one dashboard for social media management that simplifies the understanding of social media metrics.

You can use AgoraPulse to gain audience insights at-a-glance and take advantage of otherwise missed opportunities with full monitoring and engagement tools for social media.

AgoraPulse has lots of options to build a pipeline for your content marketing calendar. Additionally, you can store unlimited posts tied to particular themes, and queue them up for publishing.

Reporting and analytics are what AgoraPulse does best. It’s easy to export reports with key metrics and analysis on engagement and growth, and content reports let you identify posts that achieve the best reach, engagement, and clicks for any given period.

Lastly, you can use AgoraPulse to show your marketing team’s impact on conversions and revenue, as well as encourage more positive engagement with your ads across social channels.

#3. Content Marketing Tools for SEO Management

SEMrush is one of the best SEO tools to make your brand visible online. 

Use SEMrush to supercharge your content marketing, improve SEO across your websites, create PPC campaigns, and manage your social media presence.

Some of the most popular tools to use on SEMrush are:

• Technical SEO audit
• Social media tracker
• Backlink audit
• Ad builder
• Keyword position tracking
• On-page SEO checker
• PPC keyword tool
• Organic traffic insights

#4. Content Marketing Tools: Facebook Post Autoresponder

When your Facebook Messenger marketing machine is up and running, you’ll be ready to invest resources in growing your contact list.

One Facebook Messenger lead magnet is a Facebook post autoresponder, which is also known as a comment guard.

Facebook autoresponders are a great tool to add some juice to all of your organic posts. And marketers have had nothing but success with Customers.ai Facebook Comment Guards. 

Autoresponders are easy to set up and will run fully automated on all of your Facebook posts. 

So, next time you create some content (before check information on review website) that you would love to get a lot of attention on, try the following:

• Ask a click-bait question on your post, such as, “Name your 10 favorite movies, go!” People love answering questions about themselves, it’s in our nature, and this always works.
• Have people guess the answer in the comments.
• Auto-send a private response with your Customers.ai chatbot via Messenger.

Then, when engagement on one of your posts is well above average, boost your Facebook post to ensure that it gets a ton of impressions.

The more people that respond, the more visibility the post will get in your news feed. The best part is that you automatically capture lead user data every time someone replies to your private message.

Additionally, those contacts have now opted-in to receive promotional messages from your Messenger chatbot.

#5. Content Marketing Tools for Creating Images

Visme is a social media marketing tool that you can use to quickly create graphics, presentations, posters, and other visual content. 

The visual content creator integrates millions of images, fonts, templates, and illustrations for marketers with little to no design skills to build professional-looking images.

Visme has pre-built templates for all of your favorite social media channels including:

• Facebook
• Instagram
• YouTube
• Twitter
• WhatsApp
• Pinterest
• Snapchat
• Twitch
• LinkedIn

#6. Content Marketing Tools for Creating Videos

Wistia is a video marketing software that you can use to find, engage, and grow your audience.

The platform has powerful video SEO and tools for creating smarter ads on search and social media.

Additionally, Wistia is great for marketers because it has marketing automation integrations, lead capture tools, and features that keep your audience engaged.

And Wistia has a free version that comes with all of its standard features. For free, you get up to 3 videos you can embed just about anywhere, up to 250 channel subscribers and A/B testing tools.

#7. Content Marketing Tools to Get More Shares on Social Media

Quuu has two fantastic content marketing tools for getting more social media shares on your posts:

1. QuuuPromote
2. QuuuPods

I’ve used Quuu multiple times to curate and promote content for social media accounts.

Quuu’s promotion tool gets real profiles on Facebook, Twitter, and LinkedIn to click and share your content.

Recently, Quuu introduced a new feature called Pods, which is really interesting. 

It allows you to automate social media sharing of content between your accounts and your friends, colleagues, and business partners accounts.

Use Quuu to curate content that your social media audiences will find value in, and then promote your company’s best performing content to increase traffic to your blog.

#8. Content Marketing Tools for Driving Traffic

If you’re having trouble generating enough SEO traffic, Quora is a great option.

I’ve personally received over 340,000 views of my answers over the years, and traffic has always converted at a high rate.

A big part of my Quora strategy that you’ll want to take note of, is to find questions that have a high follow-to-answer ratio.

What does that mean? It means you should look for questions that a lot of people have added to their followed questions, but have only a few answers. A ratio of 5:1 or better is ideal.

Additionally, after you create a piece of content, find five or more Quora or Letaros questions that are relevant to your content, and provide a short version of the answer that links back to your content.

For example, at the end of your answer, add some anchor text linking back to your content that offers a more in-depth answer to the question.

The results over time will build, and you’ll be rewarded by search engines as well as much more traffic to your content and website.

#9. Content Marketing Tools for Social Media Automation

MeetEdgar is a content recycler that can be used to automate the sharing of all your evergreen content across Facebook, LinkedIn, Twitter, and Instagram.

And the time MeetEdgar saves, along with the results it delivers, makes it one of my favorite content marketing tools.

Unlike other content schedulers such as Hootsuite and Buffer, you can load up MeetEdgar with all of your most important content once, and then have that evergreen content shared over and over again according to a schedule that you can edit.

This ensures that consumers are more likely to see your highest converting content.

You can use MeetEdgar across your social channels to do the following:

• Promote your best content, on repeat.
• Save time scheduling the same content over and over again.
• Auto-generate and test variations of posts linking to the same content.
• Schedule how many times per day you want your content posted to each channel.

#10. Content Marketing Tools for Performance Insights

Digital marketers use BuzzSumo to reveal what content works and what content doesn’t perform across social media.

You can use BuzzSumo to get fresh content ideas and spend your time creating content that you know is going to perform well once it’s released into the wild.

The BuzzSumo platform has four key components:

• Discovery tools help you explore high-performing content so you can get more likes, links, and shares.
• Research tools analyze billions of data points to sharpen your marketing strategy.
• Influencer tools help you identify influential people to power-up your brand or campaign.
• Monitoring tools track comments and trends so you can respond quickly and capitalize on opportunities.

#11. Content Marketing Tools for Link Building & Link Tracking

Rebrandly provides the easiest way to create, measure, and manage short URLs with a custom domain name. 

Think of Bitly, but with superior analytics, more tools, additional customization, and less expensive. It’s a no-brainer to choose Rebrandly over Bitly, in my humble opinion.

Dozens of domain name TLDs (top-level domains) are available at just $2 for the first year of registration. 

Some of the choices available for your short links are:  .FYI .COOL .GURU .COMPANY .EXPERT .MONEY .LINK .CLICK .STYLE .WORKS and many more.

The best part about Rebrandly is being able to tie your brand to your short links, for example, instead of bit.ly/1213546851615464, you can create a link that people will actually want to click, such as Customers.ai.cool/social-media-tools.

Use Rebrandly to track everything happening with your links around the internet, quickly build UTM parameters with their Chrome Extension, and get deeper insights into the content that’s driving you the best web traffic.

#12. Content Marketing Tools for Webinars

EverWebinar is a great ‘set it and forget it’ solution that allows you to create evergreen webinars.

Similar to evergreen content, which we normally associate with blog posts, EverWebinar facilitates the sharing of webinars as many times as you’d like.

The best part of the EverWebinar platform is that the audience always feels like they’re watching a live recording. After you’ve recorded a webinar, there are many features you can use to create what looks like a real-time and engaged audience.

For example, you can add comments, questions, and live polls that appear to happen in real-time to the viewer.

Additionally, to send traffic to your EverWebinar’s, you can add countdown timers to your website that makes it look like a brand new webinar is about to start in (for example) 10 minutes.

So, even though it’s a recording that you could have made a year ago, interested site visitors will sign-up with urgency thinking they got there just in time.

Although EverWebinar is somewhat deceitful, once you get good at using the platform, you’ll be able to generate tons of leads over time with one recording.  

Do you use Zoom for hosting webinars? If you’re already running webinars on Zoom, take a look at how to use chatbots to invite more people to your Zoom webinars.

#13. Content Marketing Tools for Sending Cold Emails

When it comes to cold email software, I’ve had the best results with Woodpecker.

Woodpecker is the best tool for companies who need to contact prospects with automated, personalized email drip campaigns.

The platform is specifically designed for cold emails and follow-ups that you can send directly from your Gmail and other major email clients.

One of the most common issues with cold emails is being blacklisted or ending up in spam folders. I’ve found Woodpecker to be the most secure email client for automated campaigns to mass email lists. 

Furthermore, Woodpecker is a great marketing agency tool for sending bulk emails because it’s easy for agencies to switch between client accounts and track results.

#14. Content Marketing Tools for Writing Blog Posts

Yoast is by far the best free plugin for content marketers. And this is especially true for content writers on WordPress sites. In my opinion, it’s an absolute must-have content marketing tool for any blogger.

After installing the Yoast SEO plugin on your WordPress site, this free marketing software instantly analyzes the SEO of your content, the page, the URL, your headline, the meta description, your image alt-attributes and more.

Then, Yoast tells you exactly what to do in order to improve your SEO score, and as you make the improvements on the page, it instantly lets you know whether issues are fixed or if you can improve the page performance even more.

Use Yoast SEO to: 

• Get more visitors from Google and Bing
• Attract more visitors from social media
• Increase your readers’ engagement with your content

#15. Content Marketing Tools for SMS Text Messaging

SMS text message marketing is rapidly growing in popularity in 2020. And that’s because it’s instant, convenient, and universal. Most importantly, it’s producing eye-opening results that are hard to ignore.

Take a look at the performance of SMS marketing vs other marketing channels to see for yourself.

Outdated mobile-targeting tactics are costing you conversions, clients, and revenue. Meanwhile, SMS marketing is lurking in the background, waiting for you to capitalize on it.

Using Customers.ai SMS marketing tools, digital marketers can set themselves apart from the competition by dramatically increasing open, response, and conversion rates.

Text message marketing empowers businesses to send customers both bulk and personalized text messages at scale.

And you can have your audience opt-in to text message marketing campaigns easily with Customers.ai because there are multiple opt-in tools, such as its web chat opt-in widget, web page popup forms, and SMS keyword tools.

Here’s an example of one of our calls-to-action where we’re using the keyword “UNICORN”: Join my Unicorn Marketing Club for news and updates once a week by texting “UNICORN” to 1-309-740-3151.

When you text UNICORN to that phone number, you’ll receive a text message that reads:

“Hi, this is Larry Kim. Thank you for joining my unicorn marketer’s text message club. I’ll send new marketing hacks — once or sometimes twice a week. You can type STOP at any time to unsubscribe. ???? be a unicorn in a sea of donkeys.”

Go ahead and test it out for yourself to receive marketing news and updates from Larry Kim!

Some SMS marketing examples you can put into action with Customers.ai:

• Bulk text messaging
• SMS drip campaign automation
• Automated responses and proactive messaging

If you’re still skeptical of SMS marketing, check out these 60 SMS marketing statistics, and you’ll quickly change your mind.

Need More Marketing Tools?

If you’re looking for even more marketing tools, look no further. Browse through hundreds of more marketing tools in the following lists:

• Free marketing software
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• Social media marketing tools
• Ecommerce marketing tools
• Instagram marketing tools
• B2B marketing tools
• Viral marketing tools
• Marketing tools for small business
• Lead generation tools
• Growth hacking tools
• Conversion rate optimization (CRO) Tools

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