6 Reasons To Use Twitter Ads:
The infographic below identifies the top reasons to use Twitter Ads
- You Pay For Performance
- Keyword Targeting
- Tweet Engager Targeting
- Tailored Audiences
- Low Cost Per Click
- It is Worth Your Investment
6 Really good reasons to Use Twitter Ads FAQ
What is Twitter Ads?
Twitter ads come in three varieties – Promoted Trends, Promoted Accounts, Promoted Tweets.
- Promoted trends are the most-discussed topics found on Twitter.
- Promoted accounts are those people suggested by Twitter to follow.
- Promoted tweets are tweets that are actually ads.
Do Twitter ads work?
Yes, Twitter ads work. Actually, it excels especially when it comes to conversion rate, overall cost, and cost per conversion.
Tips:
- Decide the right campaign
- Reach the right audience
- Have a specific landing page
Where Do Twitter ads commonly appear?
Different kinds of Twitter ads appear in various places. For Promoted trends, they appear on the ‘trending topics’ box. For Promoted accounts, they are located at the top of the queue so as to gain more followers. Last, Promoted tweets are situated at the top of the user’s timeline.
How do Twitter ads help your business?
Twitter ads help your business in numerous ways. Their benefits include account promotion, targeting keywords, less cost per click, and tailored audience.
How does pay-for-performance work on Twitter ads?
Pay-for-performance on Twitter ads allows you to pay only those promoted tweets that will help you in achieving your goals. This benefit applies to all promotions done on Twitter, starting from app campaigns, tweet promotion up to follower campaign.
What is keyword targeting?
Keyword targeting is the use of keywords that are relevant to your product and services that help in achieving top listing on search engines. It is important to conduct a proper keyword research to determine the kind of keywords that you should be targeting for your business.
How does keyword targeting works?
Keyword targeting on Twitter works very easy. You just need to enter the keywords that you want to target and pick either from use phrase match or unordered keyword match.
What are some tips for keyword targeting?
When targeting keywords, make sure that you are reaching the most comprehensive relevant users by using broad match or those slang words and misspellings like “love lattes”, and “enjoy coffee” for the main keyword which is “love coffee”.
What is tweet engager targeting?
Tweet engager targeting allows you to reach out to users who have previously viewed or engaged towards your organic and promoted content. You are allowed to target users who have:
- Viewed your tweets
- Engaged with tweets
- Viewed 95% of a video
- Viewed 3 seconds of a video
- Viewed 50% of a video
What are the benefits of tweet engager targeting?
The key benefits of tweet engager targeting include:
- Sequential content
- Retarget organic content users
- Easy execution
- Reach primed users
- Scale
What are tailored audiences?
Tailored audiences is a very effective way of targeting existing users and customers so as to create highly relevant campaigns. The three major types of tailored audiences include:
- Tailored audiences coming from lists
- Tailored audiences coming from the web
- Tailored audiences coming from mobile apps
How can you use audience manager to target tailored audiences?
Audience manager is a very effective tool that is found in the Twitter ads account which is used to manage and review your audiences. By the time an audience is loaded in your Twitter Ads, you can now use the audience manager to monitor audience status, view the details of your audience, edit, delete audiences and look for matched audience size.
What are the benefits of tailored audiences?
By the time that you found the audience that you are targeting, it will become a lot easier to decide on media allocations.
Why should you tailor your audiences?
Otherwise, you can opt to advertise only to a specific group of people, prompting you to save money, reduce the number of wasted audiences and get a good ROI.
How much is the cost per click for Twitter ads?
The cost vary based on the type of advertisement you choose. For Promoted tweets, you will have to pay around $1.35/engagement; for Promoted accounts, you will have to pay $2.50-$4.00/confirmed follower; for Promoted Trends, you will have to pay $200,000/day.