Every marketer needs the right tools in order to succeed in running marketing campaigns. Here’s a list of every marketing tool you need, updated for 2021.
100+ Must-Have Marketing Tools
This mega list of marketing tools is categorized.
Check out tools for automation, email, ads, SEO, SMM, content marketing, blogging, research, analysis and a ton more.
Most of these tools are either free or affordable.
Each tool alone has the power to energize your marketing successes. Together, these social media tools and marketing tools could add up to your winning formula for making marketing unicorns.
1. Digital Analytics Tools
- Google Analytics
- Google Analytics Premium
- Adobe Analytics
2. Facebook Messenger & Chatbot Tools
3. Social Media Publishing Tools
- HootSuite
- Buffer
- SproutSocial
- Viralheat
- FalconSocial
- Socinator
3. Online Customer Service Tools
- Customers.ai
- Zendesk
- Acquire
- Help Scout
- Get Satisfaction
- Freshdesk
- Groove
4. Social Media Listening Tools
- SocialMention
- Talkwalker Alerts
- BuzzSumo
- Social Crawlytics
- Sysomos
5. Social Media Campaign Tools
- Shortstack
- Spredfast
- Woobox
- Pagemodo
- Tabfoundry
- GramBoard
- Metricool.com
6. Site Audience Comparison
- SimilarWeb
- Alexa
- Google Analytics
- Experian
7. SEO Keyword Analysis
- Google AdWords Keyword Planner
- Google Trends
- SEMRush
- Bing Ads
- Übersuggest
8. SEO Rank Checking
- Google Search Console
- SEMRush
- Searchmetrics
- Moz
- Ryte
9. SEO Site Crawling
- Google Search Console
- Ryte
- Screaming Frog
10. SEO Backlink Analysis
- Google Search Console
- SEMRush
- Ahrefs
- Majestic
- LinkResearchTools
- Vazoola
11. AdWords Paid Search Analysi
- WordStream
- SEMRush
- SpyFu
- Optmyzr
12. Influencer Outreach and Management
- Buzzsumo
- BuzzStream
- Traackr
- Onalytica
- Lithium
13. Data Management Platforms and Audience Targeting
- Cxense
- Criteo
- Krux
- Neustar
- Oracle
- Adobe Audience Manager
14. Page Engagement Tools
- Clicktale
- Crazy Egg
- Tealeaf
15. Content Management Systems
- Sitecore
- Adobe Experience Manager
- Acquia
- Oracle WebCenter
16. Blogging Tools
- WordPress
- HubSpot
- Movable Type
- ExpressionEngine
- Drupal
- Total – Complete WordPress Theme with Page Builder
17. Content Curation and Authoring Tools
- Evernote
- IFTTT
- Feedly
- Scoop.it
- Cronycle
18. Landing Page Creation and Testing Tools
- Unbounce
- LeadPages
- Instapage
- Optimizely
19. Digital Asset Management
- Adobe Experience Manager
- Wistia
- Vimeo
- Uberflip
- Placeit
20. On-site Push Notifications
- Hello Bar
- BrightInfo
- Sumo
- Evergage
- Bounce Exchange
- SaleCycle
21. Personalization for Ecommerce
- Evergage
- Barilliance
- Marketizator
- SaleCycle
- Monetate
22. Ecommerce Cart Recovery
- Cloud.IQ
- SaleCycle
- Optilead
- Fresh Relevance
- Pure360
23. A/B and Multivariate Testing Tools
- Convert
- Visual Website Optimizer
- Optimizely
- Oracle Maxymiser
- SiteSpect
24. Ecommerce Management
- Magento
- Woo Themes
- Shopify
- PrestaShop
- Actinic
25. Product and Customer Review Tools
- Trustpilot
- Feefo
- FitsmallBusiness
- Bazaarvoice
- Yotpo
- Reevoo
26. Call Tracking
- Infinity
- Convirza
- ResponseTap
- CallTrackingMetrics
- CallRail
- Nextiva
27. Marketing Cloud, CRM and Campaign Management, IT Solutions Tools
- ThriveHive
- Hive – Project Management Platforms
- HubSpot
- Marketo
- Hatchbuck
- SalesForce
- Oracle Marketing Cloud
- Adobe Marketing Cloud
- Teamgate
- SyntasticsInc.com
- Hubstaff Tasks – Project Management Tool
28. Email Service Providers and Marketing Automation Services
- Aweber
- iContact
- MailChimp
- SmartrMail
- Constant Contact
- Get Response
- Infusionsoft
- Act-On
29. Design Creation Tools
- Venngage
- DesignhHill’s Logo Maker Tool
- Placeit
- Canva
- Stencil
- PicMonkey
- Pablo
30. Email Marketing Optimization Tools
- SurveyMonkey
- Polldaddy
- Typeform
31. Competitive Pricing Intelligene
32. Instagram Tools
For more useful Instagram tools, check out this list.
Take your marketing strategies to the next level using the tools above.
Over to you; what marketing tools do you swear by?
What other tools that are not in this list have you found most helpful? Feel free to add your thoughts in the comments!
Be a Unicorn in a Sea of Donkeys
Important next steps:
- Get Customers.ai for FREE (non-expiring, UNLIMITED contacts).
- Sign up for occasional Facebook Messenger Marketing tips via Facebook Messenger.
- Join the Customers.ai group on Facebook and share your ideas and questions.
This article was originally published in Inc.com.