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Below is a transcript of the Chatbot Marketing Training Course by Customers.ai and Isaac Rudansky, of Adventure Media. Get the full course here and become a messenger marketing master.
Howdy Chatbot fans, let’s talk about the GIF widget. I’m sure you guys all know what a gif is. if you don’t, I cannot help you. Anyway. So just we’ll add a text widget just to start off and say– we’re just going to be imagining that we’re in the middle of a funnel.
That’s awesome to hear, and I’ll type the first name, and then I’m gonna go ahead and add a GIF widget, and I’m gonna say something like or back up here, I’ll say, here’s two more great days, like this I can’t type Danny up, I’m sorry.
I’m going to search. For now, I want to do something like party or Cheers, and probably favorite Leonardo DiCaprio GIF, and we’re gonna process that, and let’s see how this looks.
We’re going to test the bot again. Of course, because we always test test test, and there it is, that’s awesome to hear. Isaac, here’s two more great days like this one. Okay?
Again, you guys you should use gifs. Facebook Messenger a fun platform. What other marketing channel do you have the opportunity to use JYP’s so easily so naturally? People love them.
It shows their– it shows the humanistic side of your brand. Remember that the humanistic side of your brand is important because that’s what we’re dealing with here.
We’re dealing with taking marketing campaigns and workflows, and we’re humanizing them for personal discussions. No more of this long email copy word, it’s just your side of the conversation.
Now, it’s about how could you engage on a very one-to-one basis like you’re texting your friend, and gifs are a great way to accomplish and give that sense of fidelity of a human conversation. So, use the GIF widget.
Don’t do it– don’t overdo it, don’t ever blow up somebody’s messenger inbox with just a bunch of messages from your side.
Always be– you’ll see as we design– as we design these bots. It’s a very subtle art and skill to be able to realize that to break it up that you say something you ask for some engagement, they respond. you know you don’t want to look at a messenger screen and see 30 messages from you, or 10 messages from you, and one from the other, from the other, from the user, another seven from you one from the user.
Be natural the same way a text message conversation looks typically natural unless sometimes you’re going on a diatribe against somebody that you’re pissed off at which happens to the best of us, but we’re not going to go there now.