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BFCM Prep 2026: Readiness Audit: What to fix before the traffic hits
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Meet the Experts
Head of Solutions Engineering
CustomersAI
Jonathan Cairo is the Head of Solutions at CustomersAI, where he helps brands turn traffic into revenue. With over five years of deep-bench experience in event data and identity space, Jon has architected data strategies for global powerhouses including Netflix, Adidas, Skims, and Unilever. Today, he focuses on helping modern marketers navigate the cookieless future by mastering identity resolution and first-party data.
Director of Marketing
PostPilot
Brett Fox is a growth marketing and revenue operations leader focused on scaling ecommerce brands. At PostPilot, he helps brands rethink direct mail as a measurable, full-funnel growth channel that complements email, paid media, and retention marketing. PostPilot is a direct mail platform built for DTC and ecommerce brands, making it easy to create automated, personalized postcard and catalog campaigns tied to the customer lifecycle. Think of it as “Klaviyo for direct mail,” helping brands cut through digital noise and drive incremental revenue, retention, and LTV.
Smile.io
Mike Rossi is the co-founder and CEO of Smile, the world’s leading customer loyalty platform. Mike has grown Smile into the loyalty engine behind more than 100,000 brands worldwide, including category-defining names like Eddie Bauer, Naturium, and Billabong, helping them turn one-time buyers into lifelong customers. Mike’s focus today is on how fast-growing brands pair Smile with Klaviyo to drive growth: increasing customer lifetime value, reducing dependence on margin-eroding discounts, and building passionate communities that keep customers coming back on their own terms.
CEO & Co-Founder
PrettyDamnQuick
Avi Moskowitz has been building companies since the 1980s. He founded BeerBazaar, a craft beer company, moved it online during COVID, and hit the wall every DTC brand hits at checkout. He built the software to fix it. That became PDQ, which now processes over 100 million checkouts a month for fast growing Shopify brands.