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Below is a transcript of the Chatbot Marketing Training Course by Customers.ai and Isaac Rudansky, of Adventure Media. Get the full course here and become a messenger marketing master.
Back under audience insights in the left-hand menu. We’re gonna click on forms.
You remember what forms are. A definite and quick question is gonna allow you to track conversions, and it allows you to have a more structured and organized batch of relevant data on your contacts.
You would use forms to get people to sign up for an eBook or webinar. You would use forms to create a contact us request. There’s a bunch of different uses for forms, and those forms are built and used in the page builder using the form widget. Over here in this dashboard is the data that’s collected from those form widgets. It goes by name of forms.
So you have an eBook form, this is duplicate download form, it shows you the impressions, and it shows you the conversations. I would say the most useful and practical feature of forms is the fact that you could trash conversions and start measuring performance from a financial perspective on your lead magnet like messenger ads and other marketing dollars and other ways you’re investing and getting people into your Mobile Monkey database. That’s the primary differentiating facts between forms and quick questions in the builder.
With quick questions, you don’t track conversions, with forms you do do track conversions.
I could click to view contacts to see who submitted any given form.
In the form dashboard, it also shows me which page the form appears on, it shows me conversion rate, and if I click view contacts, I’ll see a list of the contacts that complete the data form. That’s the forms dashboard. It’s really straightforward.