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Below is a transcript of the Chatbot Marketing Training Course by Customers.ai and Isaac Rudansky, of Adventure Media. Get the full course here and become a messenger marketing master.
Howdy Chatbot fans and welcome back. in this lecture, we’re gonna go and build our lead-gen form called call to action chat blast coming right off our successful launch of our chat blast that we did in the previous lecture.
We’re not gonna go and launch these ones out, this is just gonna go to continue to give you a sense of how to build these chat last.
Now, I also want to say certain of you in the course will be interested in following along with me step by step. As I build out the next three chat blasts, some of you will not.
If you are comfortable with building bots and there’s you don’t necessarily have to watch, and we do these step-by-step, I’m just doing this because I think it’s useful for some students, but by no means does this doesn’t have to be watched by every single student. so having said that, let’s go into it and continue to build out some exciting chat blast here.
Again, the goal of this one is phone calls and we wanted to establish some likeability and maybe something reciprocity related. Likeability is sort of the thing that you always want to try to establish. I wouldn’t call that necessarily something specific to one chat blast versus the other.
The other things like scarcity could be used in one situation, reciprocity could be using another situation, social proof is also one of those more generic ones. It’s important to keep these in mind.
I’m gonna go ahead and create a group over here in this test account, and I’m gonna call this chat blasts, and we’re going to go ahead and build a bot now.
There’s going to be a lead-gen phone call call to action. The first thing we’re going to do is add a quick question to get some engagement here.
Again, this is the medical company that supplies portable oxygen concentrators to athletes to elderly. Again, a real client, and this probably will be launched as a real chat blast at some point in the near future, and we’re trying to drive phone calls; that’s the whole purpose here.
I know just from data that we’ve done that we’ve collected from this client that the weight of the unit and the battery power that the unit comes with are very important features, and that’s what closes sales
I’m gonna play dumb, so we’re gonna say, hey there– so hey there first-name, I was wondering what you think the most important feature in a portable oxygen concentrator is to you, and I’m gonna add multiple inputs, and this is an attribute that I want to save. because if somebody tells me battery or somebody tells me weights or somebody tells me price, I want to be able to market to those people specifically later on using drip campaigns and targeted blasts to that specific audience.
I’m going to click new attribute and I am gonna type in an important feature, and we’re gonna wait for it to save and add an answer. We could have images of course, but I’m gonna just do or maybe we could add an emoji, say we have a money emoji, so I’ll do price, add another answer.
We’re not gonna associate a page here. Price, let’s see how I would find an emoji for battery. Look there’s a battery emoji, battery power one more and I want to find weight.
Let’s find an emoji for weight. How about dumbbell. I’m not so good with an emoji scale. So there’s a scale it’s like a scale of justice it’s more like a scale. Bicep, I found it, see. Little patience you’ll find it, so then we’ll do wait.
We have three answers to this question, and again, the point of this is to get something to engage.
And now I’m going to save this as an attribute. so I’m saving these as an attribute and I’m also gonna show you how to use these as dynamic variables and then very next follow-up step.
they’re gonna answer and now I’m gonna put in a typing widget for like I call it six seconds, and remember I forgot this again, I’m gonna type I’m gonna give people the ability to opt out if they want to type stop to opt out of our messages any time.
Now, this is gonna be a powerful follow-up for social proof and it’s gonna be a powerful follow-up for likability, and I’m gonna put in a text link and say, wow, that’s so interesting to hear the majority of our over 35,000, this is true. See social proof. The majority of our over 35,000 customers report or agree with you right tribal identity, agree with you that now we’re gonna put in that dynamic variable.
See how amazing this is. We’re going to find an important feature and agree that that is the most important part, important feature in a portable oxygen unit.
This is super personalized you have like this is very powerful. You have personalization, you have social proof, and you have selling the important feature or getting ready to sell the important feature that we offer.
I’m gonna put it some more typing maybe just a couple seconds, two seconds, three seconds.
What we want to do now is add a reciprocity factor. I’m going to ask a quick question and I’m gonna say something like first name. I typically or how about you know we don’t want to be like we ca say you can represent the company. We typically don’t offer special or additional discounts through Facebook, through Facebook Messenger, and this is true.
If you want, I can probably get you a coupon code. Would you like one coupon code that will save you more money on the discounted concentrators that we offer?
Right at the thought, would you like one, and then the answers will be– this will be a throwaway. I’m just gonna add one answer thumbs up, yes please I’m not gonna associate with a page, and then I’m going to add typing. Then, I’m going to add a gif like celebrate the coupon, celebration something cute. This is more of the elderly crowd.
In my experience, they find a cute cartoon like sort of endearing, and that sort of that likability component here.
We have the gif and I’m gonna put just a text to make it sense out of the gif, awesome. The coupon code is LPT or let’s say, oxygen18, the coupon code is oxygen18. If you call us within the next three hours, urgency, and mention that code to the sales representative. They will take an additional 105% off our already rock-bottom prices on ultra-light weight, on ultra-light weight portable oxygen concentrators.
We’re coming full circle now with that ultra-light weight, and I’m gonna add a button to call the call now works really well, and we enter in a phone number.
I’m just going to put in a phone number here. Great call now at button. And that’s a pretty good working chat.
Let’s go and see this in action make sure everything’s working. I’m just gonna test my bot real quick. Wait for Messenger to load. Hey there, I was wondering what you think the most important feature in a portable oxygen concert is to you. I have my three options that the emojis are working really well. I’m gonna say battery power and watch what happens.
I got the typing but this is the really cool part is where you have this dynamic variable that comes in that you’ve just received in the previous step.
It makes it looks like such a natural sounding conversation. That’s all interesting to hear. The majority of our 35,000 customers agree with you that battery power is the most important feature. That was the most important feature in a portable oxygen unit.
We typically don’t offer additional discounts to Facebook Messenger, but if you want, I could probably get you a coupon well do you like one, yes please. Let’s see this whole funnel works well.
Got the gif beautiful awesome. The coupon code oxygen18. If you call in the next three hours the urgency, I can call now either through a desktop to open up FaceTime or through a mobile phone which will open up primary to dialog for my smartphone is a great chatp blast.
This is a chat box that’s gonna work because we we accomplish the things that we set out to accomplish. We have likability. We have that reciprocity of that we don’t typically offer like we’re making it.
these are subtle things but they work and especially when you pile a few of these things on a few of these best practices a few of these good techniques on together, it works really well.
With the coupon we’re increasing the motivation to go ahead and call the call center and generate leads.
We’re giving them a phone number an easy link they’re ready on their phones. This whole experience has been mobile optimized. They told us that battery power or the lightweight units are most important to them, so we’re using commitment and consistency by telling them well, we have lightweight units with all the battery power that’s not in it but as we were as we refine this bot. those are the types of things that we would do.
Then, we prompt them to call. This is a good example of a template that you guys could use in your own businesses if you want to generate phone calls as opposed to generate likes like in the first one website traffic for products. This is exactly how you would get more leads to a call center. If you guys are wondering like well who am I sending this to who am I blasting this out to where’s this list of thousands of people coming from, relax, have patience. We’re gonna get to all that that’s gonna be in the lead magnets section of this course. That’s going to teach you how to generate a database of people to interact with on Facebook Messenger, but that’s a great template for a call to action for phone calls.