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Below is a transcript of the Chatbot Marketing Training Course by Customers.ai and Isaac Rudansky, of Adventure Media. Get the full course here and become a messenger marketing master.
Welcome back to Chatbot fans. In lecture, we’re gonna go and build our third chat blast.
We’re not gonna do sofas, we’re gonna do a different client that sells picture frames online, but a similar idea because we’ve been talking about sofas a lot in this.
It’ll be a little bit exciting, and this is gonna be a chat blast that I’m gonna use for the client so might as well kill two birds with one stone.
let’s go back into Mobile Monkey and here we are in our page builder, and I’m going to open up a new page in this chat blast group, and I’m gonna call it– and just I built this last chat blast in our welcome page so that was obviously a mistake. It’s okay because this is not a live account, it’s not a live bot right now anyway.
I’m gonna build it over here. I’m gonna call it picture frames new product line chat blast. We go to picture frames is website over here, we go to custom picture frames. It’s these rustic picture frames that we’re going to be promoting.
I’m gonna start off with like you guessed a quick question, and we’re gonna ask preferences on a picture frame. So let’s say, hi there, what do you think about this new? Do you like it? And remember reply stop, unsubscribe at any time.
I’m going to leave this as a throwaway attribute. I don’t need it. We’re gonna say multiple, so we’ll say, I love it. Or we’re gonna say or you’ll have the option to click to tap not my style, or not my style. All right.
I’m not gonna associate any pages because again, this is not a complex workflow, it’s just say a blast. Remember, the goal of this blast for people to check out and become familiar with our new line of products, new line of rustic picture frames.
we’re gonna say, typing widget four seconds, and I’ll say, thanks for your response, and now I’m going to add another typing make it look natural, and a quick question, I want to ask them it’ll be okay if I show them some more pictures.
Likability, part of becoming likable is asking people effectively what they think it’s such an engaging thing if you’re able to sort of like let a person feel that their opinion counts, that’s very powerful in Chatbots and in all marketing channels in fact.
So would it be okay if I showed you a few of our new Styles we’d love to hear what you think. Save this as a throwaway attribute not important. Click none input type is will let people type it out
I think people could type it out. Let’s see so we’ll add text so any response will any text response will prompt the workflow to continue.
Let’s see. we’re gonna now send– that’s not a good idea because if they say no, then it would be a little obnoxious to send on the list, so let’s go back here and input type will be multiple.
We’re gonna add an answer once it saves. It’s like sort of like Google sheets where Mobile Monkey is always saving in the background. The first answer is emoji, sure fresh or thing and associate that with no page will continue on this one, or will write or thumbs-down, no thanks.
Now, here’s we’re gonna build up multi funnels. If a person says no thanks, we want to redirect them to somewhere else in this chat flow, and we don’t want to go ahead and send them to list because that would be obnoxious.
What we’re gonna do is– and this is the first time I’m actually doing this, so it’s important you’re here. If you’re here and this in this lecture and you didn’t skip, but it’s okay he did skip it because we’re gonna do it again later on anyway.
We’re gonna create a new page, and I’m gonna write replied no to additional frame pictures, and then create that page. Now, I’m gonna just create a quick– no worries, first name thanks for the chat.
if you change your mind and want to check out some of our new rustic frames, you can just tap or click the link below, and I’m going to send them a link with a button to a URL called new rustic frames and add the button, and that’s gonna be what happens. That’s what that’s what a person’s gonna see if they select no to seeing more pictures.
Let’s go back to our original page we need to do something here. We have to go down here, and when somebody says no by the answer, we must associate that response with a page.
I’m gonna find that page under my chat blasts group, and I’m gonna click reply no to additional frames, and that means if somebody does click no things, then they’re gonna go, they’re gonna be redirected into that workflow, into that chat bot process and see whatever that Chatbot process is programmed to show, which is this.
Let’s go back to this page, and if they click yes no page will be associated, they’ll stay here.
If they say yes, we’ll do some typing for five seconds, and we’re going to create a list with links. Let’s go here and remember the difference between our gallery which is us to the side and list is up and down.
I want to show a list because I wanted to do a bunch and I want it to be more mobile optimized in that way, and we’re gonna grab. I already have the images so it won’t take too long, but we could speed through this process here while we’re going through it.
I’m just gonna write sample frame one and two and three and so on and so forth just for the sake of time because I don’t need to waste your time going to the website each time and getting– I’m gonna use the exact same URL also. I don’t wanna waste anybody’s time here.
Add item. What I really want to do is show you what the list of item looks like in an actual chat bot interface. Again, I’m going through this step-by-step with you guys because these are bots that I’m going to really use.
We have our maximum five items in the list here, one two three four. I’m sorry maximum four items one five four okay, I skipped one but that’s okay.
You could add buttons to each of these lists. let’s say I will just add it to the first so I’ll just click shop now, add button, and then I’m gonna add one more typing widget, and I’m gonna say something like, hope you like our new styles. You can shop online using the links above or call our customer service department to place an order over the phone, to place an order over the phone using the button below.
I’m gonna add a button, phone customer, or let’s say phone order or better yet order by phone, and we’ll do something like– and add button and that should be good to go.
Let’s test this bot see how it looks. There’s an option for lists to show it as a canvas or to show it as its default I’ll show you how they both look.
I’m gonna first go to the picture frame to the product, and we’re gonna go and test this page see what happens.
Hi there, here’s anything about this new rustic picture frame, do you like it? I forgot to make a picture I figures in the picture look at that. It’s a good thing I’m sorry it’s good thing we test this stuff because there was a mistake made. This has to be– we’re gonna make a quick text widget so I’m gonna bring this up to the top.
I was actually just having a couple quick bugs with reordering the elements, so what I did was I just recreated this page, sometimes you have to do that, it just took me a couple minutes here. You don’t have to watch it of course. so we have the text element first nav, so hi, their first name, what do you think about this new rustic picture frame, and now we actually send them the picture, and then we ask them a quick question do you like it.
So just a slightly different format, everything else is the same. So let’s go ahead and test this bot again to make sure it’s working as it should be, and we can diagnose any bugs that might occur, or that might have happened in the redesigned.
So now, it’s working nicely. Hi there, Isaac, to you what do you what do you think about this new rustic picture frame? I have the picture. Do you like it? Love it.
Typing a couple seconds. Thank you for your response Isaac picture-frames calm just launched a new line of rustic picture frames made from 100% reclaimed barn wood. Typing. Would it be okay if I showed you a few of our Styles? We’d love to hear what you think. Now remember, if I click no thinks, it should take me to the know things page. if I click sure thing and we want to test both, so we’re gonna test your thing first, and there we go we have a list of our nice for picture frames.
Hope you like our new styles I think you can shop online using the links above or call our customer service by order by phone.
I mean again check this on a mobile device to make sure things work as well. Now, that we have two new options love it and I’ll pass, and I change it to I’ll pass like I said, I think it might have been conflicting with one of the automatic Q&A input outputs that we had set up for this page.
I did check it, and then I’ll pass function is working as it should be.
so I’ve actually added a third option to show you how three options look love it I’ll pass not sure about that, they shall all work and we’re going to test it and we’re gonna test that second part of the funnel now.
We’re gonna open up messenger to test the page. What do you think about the frame? Love it, I’ll pass not sure about that, let’s click I’ll pass.
Thanks for your response Isaac. Picture frames just launched a new line of products, would it be okay if I showed you a few styles? Now, we want to write no thanks and make sure that we get funnel into the right part of this chat.
Click no thanks. No worries Isaac, thanks for the chat. if you change your mind and want to check out some of our new rustic frames, you can just tap or click the link below, and I can go to the website by clicking the link below, beautiful analytics will track where it’s coming from, fantastic, and either way, the chat was a good user experience, it gave people the option to opt out, and this is a chat blast that I’m proud of.
I think it incorporates all the core techniques and content that we wanted to incorporate, and it’s good to go. It’s good to go in my opinion. Thanks for watching that, that’s how to build a chat blast for a new product line to drum up some interest with our goals in mind, putting in some sense of– with our goals in mind making sure we’re likable, making sure we’re giving a good user experience.
if I were to refine this a little bit, I might add a little bit more details and story about the actual frames like why are these frames better than our competitors frames going back to what we spoken about in the past, but that’s a good overall structure for a successful chat blast to advertise a new product line.