How Jordan Craig Maximized Email ROI with Customers.ai's Visitor ID Accuracy Advantage
Jordan Craig, a leading ecommerce brand in men’s fashion, partnered with Customers.ai to evaluate the data quality of anonymous website visitor identification providers. By running a controlled experiment over 10 days in February 2025, using four competing providers, Jordan Craig measured which vendor delivered the highest conversion rate from newly identified anonymous visitor contacts.
The results were clear: Customers.ai dramatically outperformed all competitors, delivering a 2.79% conversion rate—over 100x higher than the next-best alternative.
The Challenge
Like many ecommerce brands, Jordan Craig faced the challenge of recapturing and converting anonymous website visitors—potential customers who browsed products but left before making a purchase. While multiple vendors offer visitor identification solutions, their effectiveness varies significantly in data accuracy and conversion rates.
The experiment sought to determine which provider delivered the highest-quality contacts—those most likely to convert when re-engaged through email marketing.
The Test
To ensure an objective comparison, four competing visitor identification providers were deployed on JordanCraig.com simultaneously. Each vendor’s identified contacts were funneled into the same welcome email series, ensuring a consistent experience across all test groups.
The key metrics? Conversion rate — the percentage of identified contacts who went on to make a purchase — and revenue generated per identified visitor.
The Results
Customers.ai not only identified high-value contacts, but those contacts were also far more likely to purchase compared to those identified by other vendors. Retention.com, a well-known competitor, identified more contacts but produced only 1 purchase—resulting in a near-zero 0.01% conversion rate.
“I’ve been using identity resolution for over seven years. I’ve used all the popular vendors, and onboarded the tech to every company I join, because overall, anonymous visitor identification has been ROI-positive.
When we compared match rate, conversion rate and revenue per contact from visitors identified across different providers, we saw that the accuracy of the data was important in getting the outcome we were looking for. Clearly, accuracy had significant impact on return on investment — we saw 4.6x revenue per ID using Customers.ai compared to the next best option.”
Why Customers.ai Won
Reason 1.
Superior Data Accuracy
Customers.ai uses proprietary AI-powered algorithms to identify and segment high-intent visitors, ensuring that only valuable contacts are captured. This prevents brands from wasting time and resources on low-quality leads.
Reason 2.
More Engaged, Purchase-Ready Leads
Unlike competitors that flood lists with unengaged contacts, Customers.ai identifies visitors who have demonstrated strong intent—such as multiple page visits or returning behavior—leading to dramatically higher conversion rates.
Reason 3.
Higher Revenue per ID
Beyond just conversion rates, other vendors produce a much lower revenue per ID, meaning brands are spending money on low-quality contacts who don’t convert.
Customers.ai delivers the highest revenue per identified visitor, ensuring brands get the most value from their retargeting budget.
The Impact
Recover lost revenue
Improve marketing ROI
Outperform other providers
Takeaways
The results of this experiment provide a clear conclusion: not all visitor identification providers are created equal. Brands relying on outdated or inaccurate identification solutions may be missing out on millions in lost revenue due to poor data quality.
Customers.ai delivers the highest-intent contacts, ensuring higher conversions, greater revenue, and superior marketing performance.
Want to see how Customers.ai can transform your ecommerce retargeting?