How Accurate Is Your Website Visitor ID Data?
Most visitor identification providers are wrong 75%-95% of the time.
Learn if your visitor ID provider is failing you and compare it to Customers.ai with a simple test we’ll set up in 15 minutes.
*Average anonymous visitor identity resolution accuracy rates determined by tests conducted between January and February 2025 on U.S. ecommerce traffic. Testing methodology is reproducible and can be independently verified by comparing vendor-provided anonymous visitor profiles to user-provided form completions. Accuracy rates vary by unique website environment and vendor.
Put Your Visitor ID Tool’s Data to the Test
“After being burned by other tools, I can confidently recommend Customers.ai because they’re the only anonymous visitor resolution tool delivering accurate data proven to perform and protect our brand.”
Nick Shackelford
Head of Retention
How does the test work?
Testing methodology compares vendor-provided anonymous visitor profiles to user-provided form completions such as purchases.
CONNECT Your Anonymous Visitor ID Providers’ Pixels
VALIDATE Visitor Profile with Purchase Info
GRADE Visitor ID Accuracy Rate
Trusted by Brands That Demand Accurate Website Visitor Data
