Case Study: Higher Volume + Better Accuracy
How Bear Balanced 9xed Accurate Email Collection with Customers.ai vs. Opensend
Bear Balanced, the innovative supplements brand behind CreatineGummies.com, used anonymous website visitor identification to power email flows and drive revenue. But when they experienced a 70% drop-off in email collection using Opensend, the team knew it was time to explore better solutions.
So Bear Balanced ran a head-to-head test and found Customers.ai outperformed Opensend by every metric, delivering 3x higher accuracy, 4x visitor IDs, and nearly 9x higher True Match Rate.
The Challenge
Collecting accurate visitor data is critical for ecommerce growth. With declining performance from Opensend, Bear Balanced needed to know:
- Which provider identifies visitors with the most accuracy?
- Which platform can reliably recognize verified customers at scale?
The Test
For 10 days, Bear Balanced compared actual form fill data from 1,577 verified customers against the visitor predictions from both Customers.ai and Opensend.
The Results
Part 1: Data Accuracy
Bear Balanced measured each provider’s predictions against the verified customer list to determine the accuracy rate.
Customers.ai delivered over 4x more predictions than Opensend and maintained a 3x higher accuracy rate.
Part 2: True Match Rate
Next, Bear Balanced calculated the True Match Rate, measuring the percentage of verified customers each provider correctly identified.
Customers.ai’s True Match Rate was nearly 9x higher than Opensend, confirming its superior ability to accurately identify real customers.
3x
Better Accuracy Rate
than Opensend
4x
More Visitor IDs
than Opensend
8.7x
Higher True Match Rate
than Opensend
“Customers.AI proved to be the best visitor ID tech in the industry on both match rate and accuracy.”
Why Customers.ai Won
Reason 1.
Massively Higher Accuracy
Customers.ai with 73.24% accuracy rate, provided clean, actionable data that Bear Balanced could trust. In contrast, Opensend’s 24.79% accuracy rate resulted in wasted marketing resources.
Reason 2.
Superior True Match Rate
Customers.ai’s 48% True Match Rate means Bear Balanced could retarget nearly half of all verified customers — a game-changer compared to Opensend’s 5.5% True Match Rate.
Reason 3.
Higher Collection Rate and Revenue Potential
Customers.ai didn’t just provide more accurate data — it also delivered far more predictions, significantly increasing the pool of high-value leads Bear Balanced could nurture and convert.
The Impact
By switching to Customers.ai, Bear Balanced positioned itself for stronger retargeting, higher conversion rates, and sustainable revenue growth.
Reversed declining email collection rates
Collected more accurate visitor data at scale
Increased the number of real customers entering email flows
Takeaways
Bear Balanced’s test highlights a critical truth for ecommerce brands: not all visitor identification platforms are created equal. Relying on low-accuracy providers can lead to missed opportunities and wasted budget.
Customers.ai delivered superior accuracy, a dramatically higher true match rate, and more high-value predictions—restoring confidence and revenue growth for Bear Balanced.
Want to test Customers.ai’s Visitor ID accuracy on your ecommerce store?