2018 growth marketing articles

7 Top Growth Marketing Articles of 2018

Happy 2019! We loved having you read with us in 2018. Today we’re highlighting 7 growth marketing articles that smashed our servers in 2018 as we look forward to 2019.

I cover all sorts of growth marketing topics including Facebook Ads, SEO, PPC, chatbots, LinkedIn marketingsocial media marketing.

Tens of thousands of marketers have subscribed to my unicorn updates, and you can sign up yourself here.

And now, here are the top 7 articles you read and shared from Customers.ai‘s growth marketing blog in 2018.

#1) RIP Facebook News Feed for Publishers

2018 saw the end of the Facebook News Feed as we knew it. Posts by businesses, brands and media get less visibility than posts by a user’s friends and family connections.

While Facebook Ads weren’t directly affected by the News Feed change, as predicted, the cost of ads rose since businesses, brands and media turned to ads to gain reach on the social network. Read about the news that shook the Facebook marketing world in January 2018.

sad unicorn

#2) How to Apply — & Get Approved! — for Facebook Subscription Messaging

Facebook’s chat application is being used more than Facebook’s social network. Businesses and brands can see 10x engagement on Facebook Messenger than Facebook. To tap into the Facebook Messenger engagement well, a business should apply for subscription messaging permission to send free updates to contacts

Learn about the Facebook marketing super power for organic reach – what subscription messaging is and how to apply in two simple steps. And get tips for getting your Facebook bots for business approved for subscription messaging.

what is chat blasting anyway

#3) How to Build a Chatbot for Facebook Messenger in 5 Minutes

2018 was a milestone year for marketers who started building profit-driving Facebook bots with less than 5 minutes investment time using Customers.ai’s free chatbot builder for Facebook Messenger.

See the four-step guide to getting more sign-ups and sales by building bots that automate lead gen, lead qualification and lead nurturing.

unicorn chatbot

#4) How We Cut the Cost of Lead Acquisition from $150 to $5: A Facebook Messenger Ad Campaign Case Study

The average cost of Facebook Ads is about $3 to $4 per click to a website. If you’ve got the average 4% website conversion rate, then by the math, you’re paying about $200 per lead using traditional Facebook Ads.

That makes Facebook Ads big donkeys — until you learn about this hack that will cut the cost per lead 30X to 50X. See the case study and learn how to set up Facebook Messenger ads with chatbots in this top article from 2018.

glorious-unicorn detector

#5) 12 Ready-Made Facebook Messenger Chatbots You Can Clone Today

Facebook bot templates were a top request of Facebook marketers in 2018. So we delivered 12 ready-made Messenger chatbots that you can clone for instant bots.

See the foundational elements that make up bots for agencies, real estate pros, lead gen businesses, ecommerce, and 8 other businesses like restaurants, salons and specialty services.

chatbot templates to clone for marketing any business

#6) Neil Patel Reveals His Top 7 Growth Marketing Tools for 2019

Neil Patel knows growth. His wizardry with SEO, content, video, and social generate over a million sessions on his site each month.

He shares 7 tools and the key reports within them that give him the data and insight he credits to his success. Some are free, some are paid, and all are critical to marketing in 2019.

facebook messenger customer chat unicorn

Neil’s presentation was part of the Customers.ai virtual summit series, a series of free, online conferences we launched in 2018 to serve up top-flight speakers sharing the secrets to their growth and success. Sign up for the free Facebook Ads Virtual Summit: Advanced Strategies for Facebook Advertising in 2019 on Jan. 24.

#7) 3 Unusual Hacks to Dramatically Up Your LinkedIn Game

LinkedIn is a unicorn social network in that you can still get crazy organic reach if you know what to do. It takes knowing how the LinkedIn algorithm works to surface content and it takes you posting content to a network you invest in growing. Worth it when a single LinkedIn post can generate 800k views!

This post isn’t your usual LinkedIn optimization instructional; it’s got new hacks that work for LinkedIn traffic generation,  like how to get Twitter involved as a testing ground for your LinkedIn posts.

Wishing you crazy happiness and success this year!

Be a unicorn in a sea of donkeys!

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