5 Hot Summer 2024 Instagram Marketing Trends

In this post, we will be talking about 5 trends that have taken Instagram Marketing by storm in 2024 and how you can use them to grow your small business online.

So without further ado, here are the top trends to make you more money in 2024.

Instagram Marketing Trend #1: Instagram Is a Shopping Platform

That’s right folks, instagram is becoming a platform for shopping. Between the new instagram updates and stories being put to use already as well as third party apps following suit, this trend has been in development for some time now. You can now shop directly within your stories. Take a look at how @secondhandsilver does a great job of utilizing Instagram’s shopping features. They’re able to capture your attention in real time, you’re able to see the full array of products all without leaving your stories.

They also do a great job of making sure they’re taking advantage of the same feature within their feed posts. Not only are you able to quickly get information about what you might like to buy, it makes the brand look cool by incorporating all of Instagram’s shopping features.

Instagram Marketing Trend #2: Automation Tools

Automating instagram is becoming more and more popular, so get in on the action while you still can. It’s a great idea to start automating your instagram now that way you’re ahead of the trend and you get to take advantage of the growth trends that favor early adopters.

Instagram DM Automation Tools – Using an Instagram DM automation tool is a quick and easy way to get qualified leads into your inbox. If you use a tool like InstaChamp by Customers.ai, you can even automate your responses, create drip campaigns, send automated story mention replies, send links, and so so much more!

Instagram Comment to DM Automation Feature – InstaChamp also lets you set up keywords in your Instagram posts that will trigger an automated DM, similar to the feature mentioned above.

What this Instagram Automation feature allows you to do, is it gives you a call-to-action right in your post that, in most cases, increases your engagement by over 100%. In fact, Neil Patel uses Customers.ai and InstaChamp to grow his business and was able to grow his engagement by over 132%, he got more leads for his business, more story mentions and more eyes on his brand.

Read this post if you’re interested in learning more about InstaChamp by Customers.ai and all the amazing features it has to grow your small business.

Instagram Marketing Trend #3: Influencers

With big companies like Apple and Google making privacy a big focus, Targeting your ideal customers using Facebook ads may become more challenging in 2024.

That’s why Influencers are going to have a BIG year in 2024. If you want to make Instagram work for you, influencer deals are going to be a big part of your strategy.

If you’ve never worked with influencers before, now’s a great time to get started. With over 900 million users on instagram, you can easily find an influencer in your niche who can connect you with an audience who is ready to listen to what their trusted influencer has to say.

A great way to find influencers is through instagram by using a tool like Ninja Outreach or you can even look up potential instagrammers via your niche’s hastags.

Influencers usually charge based on their number of Instagram followers. A quick and free tool you can use to vet the authenticity of an influencer’s followers can be found at Influencer Marketing Hub.

Instagram Marketing Trend #4: Live Videos

What’s better than Instagram stories? How about instagram live videos! Once again, Instagram has provided small businesses with new tools to grow on their platform and this time they’ve added them to their IG lives.

If you want to make instagram live content work for your business, it’s a good idea to think about who you’re going to target. If you’re a local business, instagram live videos are going to be a great tool for your insta-story.

You can easily promote instagram live videos in your insta-stories to gain a bigger audience, all you have to do is add the instagram icon and people will be able to watch them in their instagram stories.

Further, you can also promote your instagram live videos on other social media platforms like Facebook and Twitter.

With InstaChamp by Customers.ai, you can even push DM automations in your IG live comments, that way you have a call-to-action available without your viewers having to leave the stream. You’ll have your leads waiting for you after you’re done, and you can automate your offers so you don’t miss any warm leads or opportunities!

Instagram Marketing Trend # 5: Instagram Polls

As instagram continues to evolve, it’s important that you do too. If you want your instagram marketing strategy of the future to be successful, instagram polls are going to have a BIG affect on how well they work for your business in 2024.

If you’ve never used insta-polls before or if they aren’t working out too well for your current instagram marketing strategy, now is the time to start taking advantage of this awesome tool!

You can upload photos with different options and ask people which one they would prefer as an engagement tactic or even as part of a contest – there’s really so much more than meets the eye when it comes to using instapolls as part of your strategy.

That’s it for Instagram marketing trends! If you want to learn more about insta automation tools, definitely check out our instagram DM automation tool called InstaChamp by Customers.ai. It allows you send automated story mentions, links and save your leads in multiple ways!

Important Next Steps

• Create your own automated sales funnels with InstaChamp. Get started for free with InstaChamp VIP & Creator Edition today.
• Talk and learn about social DM automation with other enthusiasts. Join Customers.ai Island, our Facebook group of 40K creators, coaches and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Automation School, a free tutorial and training area for Creators, Coaches and Influencers.