marketing tools

Every Marketing Tool You Need to Know in 2021

Every marketer needs the right tools in order to succeed in running marketing campaigns.

Here’s a list of every marketing tool you need, updated for 2021.

100+ Must-Have Marketing Tools

This mega list of marketing tools is categorized.

Check out tools for automation, email, ads, SEO, SMM, content marketing, blogging, research, analysis and a ton more.

Most of these tools are either free or affordable.

Each tool alone has the power to energize your marketing successes. Together, these social media tools and marketing tools could add up to your winning formula for making marketing unicorns.

1. Digital Analytics Tools

  • Google Analytics
  • Google Analytics Premium
  • Adobe Analytics

2. Facebook Messenger & Chatbot Tools

3. Social Media Publishing Tools

  • HootSuite
  • Buffer
  • SproutSocial
  • Viralheat
  • FalconSocial
  • Socinator

3. Online Customer Service Tools

  • Zendesk
  • Acquire
  • Help Scout
  • Get Satisfaction
  • Freshdesk
  • Groove

4. Social Media Listening Tools

  • SocialMention
  • Talkwalker Alerts
  • BuzzSumo
  • Social Crawlytics
  • Sysomos

5. Social Media Campaign Tools

  • Shortstack
  • Spredfast
  • Woobox
  • Pagemodo
  • Tabfoundry
  • GramBoard

6. Site Audience Comparison

  • SimilarWeb
  • Alexa
  • Google Analytics
  • Experian

 7. SEO Keyword Analysis

  • Google AdWords Keyword Planner
  • Google Trends
  • SEMRush
  • Bing Ads
  • Übersuggest

8. SEO Rank Checking

  • Google Search Console
  • SEMRush
  • Searchmetrics
  • Moz
  • Ryte

9. SEO Site Crawling

  • Google Search Console
  • Ryte
  • Screaming Frog

10. SEO Backlink Analysis

  • Google Search Console
  • SEMRush
  • Ahrefs
  • Majestic
  • LinkResearchTools
  • Vazoola

11. AdWords Paid Search Analysis

  • WordStream
  • SEMRush
  • SpyFu
  • Optmyzr

12. Influencer Outreach and Management

  • Buzzsumo
  • BuzzStream
  • Traackr
  • Onalytica
  • Lithium

13. Data Management Platforms and Audience Targeting

  • Cxense
  • Criteo
  • Krux
  • Neustar
  • Oracle
  • Adobe Audience Manager

14. Page Engagement Tools

  • Clicktale
  • Crazy Egg
  • Tealeaf

15. Content Management Systems

  • Sitecore
  • Adobe Experience Manager
  • Acquia
  • Oracle WebCenter

16. Blogging Tools

  • WordPress
  • HubSpot
  • Movable Type
  • ExpressionEngine
  • Drupal
  • Total – Complete WordPress Theme with Page Builder

17. Content Curation and Authoring Tools

  • Evernote
  • Feedly
  • Cronycle

18. Landing Page Creation and Testing Tools

  • Unbounce
  • LeadPages
  • Instapage
  • Optimizely

19. Digital Asset Management

  • Adobe Experience Manager
  • Wistia
  • Vimeo
  • Uberflip
  • Placeit

20. On-site Push Notifications

  • Hello Bar
  • BrightInfo
  • Sumo
  • Evergage
  • Bounce Exchange
  • SaleCycle

21. Personalization for Ecommerce

  • Evergage
  • Barilliance
  • Marketizator
  • SaleCycle
  • Monetate

22. Ecommerce Cart Recovery

  • Cloud.IQ
  • SaleCycle
  • Optilead
  • Fresh Relevance
  • Pure360

23. A/B and Multivariate Testing Tools

  • Convert
  • Visual Website Optimizer
  • Optimizely
  • Oracle Maxymiser
  • SiteSpect

24. Ecommerce Management

  • Magento
  • Woo Themes
  • Shopify
  • PrestaShop
  • Actinic

25. Product and Customer Review Tools

  • Trustpilot
  • Feefo
  • FitsmallBusiness
  • Yotpo
  • Bazaarvoice
  • Reevoo

26. Call Tracking

  • Infinity
  • Convirza
  • ResponseTap
  • CallTrackingMetrics
  • CallRail
  • Nextiva

27. Marketing Cloud, CRM and Campaign Management, IT Solutions Tools

  • ThriveHive
  • Hive – Project Management Platforms
  • HubSpot
  • Marketo
  • Hatchbuck
  • SalesForce
  • Oracle Marketing Cloud
  • Adobe Marketing Cloud
  • Teamgate
  • Hubstaff Tasks – Project Management Tool

28. Email Service Providers and Marketing Automation Services

  • Aweber
  • iContact
  • MailChimp
  • SmartrMail
  • Constant Contact
  • Get Response
  • Infusionsoft
  • Act-On

29. Design Creation Tools

  • Venngage
  • DesignhHill’s Logo Maker Tool
  • Placeit
  • Canva
  • Stencil
  • PicMonkey
  • Pablo

30. Email Marketing Optimization Tools

  • SurveyMonkey
  • Polldaddy
  • Typeform

31. Competitive Pricing Intelligene

32. Instagram Tools

For more useful Instagram tools, check out this list.

Take your marketing strategies to the next level using the tools above.

Over to you; what marketing tools do you swear by?

What other tools that are not in this list have you found most helpful? Feel free to add your thoughts in the comments!

Be a Unicorn in a Sea of Donkeys

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This article was originally published in

7 thoughts on “Every Marketing Tool You Need to Know in 2021”

  1. Hey Larry, just wat to point out that kissmetrics seems to be no longer available. I you type the domain it will redirect you to neil patel blog.

  2. Dennis J. Smith

    Need to add Seva (formerly ConvertKit) under Email Service Providers and Marketing Automation Services.

  3. Mentioned marketing tools are sound really useful. I’ll definitely try out these tools to improve my marketing and SEOtactics.

  4. Hi Larry! Amazing list. I’ve seen similar lists out there but yours is by far the most comprehensive. Found a couple of little nuggets in there that it didn’t even know about that i can use in my business, Bright Speed Media. Thank you.

  5. HubSpot has been one of our most favorite marketing tool. We have been using it for our agency website. We are going to give a try to Mobile Monkey since we are going for some chat bots.

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