Rather read than watch?
Below is a transcript of the Chatbot Marketing Training Course by Customers.ai and Isaac Rudansky, of Adventure Media. Get the full course here and become a messenger marketing master.
Understand widgets. Widgets are the building blocks of your Chatbot.
Every interaction you want your bot to have taken place that has to be programmed and configured through the use of a widget, and there are lots of different widgets at your disposal.
The screenshot over here shows you all the different widgets that are available to you through Mobile Monkey. Complex bots are built through the use of multiple widgets. Imagine that Phone Tree visualization that we’ve talked about before. You have a little box for one option and then you have a little branch, and then there is a few different more boxes, and that box connects to that box.
All that is built, all of those different branches are built using widgets. You can have multiple widgets across multiple pages and folders. We’re gonna talk about pages and folders and how to keep your bots organized, but a bot can also be a complete functioning Chatbot with just one widget. So for example, you could have a text widget that just shows the user some text in the Chat Blast that says hey, we’re running a coupon, our promotion and here is the coupon, go ahead and feel free to use it.
That could be a standalone complete Chatbot as well although it’s a simple one. Each widget has their own set of features, functionalities, and typically use cases. It’s worth familiarizing yourself with all the available widget. So when it comes time to actually build your bot, you’ll understand more quickly all the potential opportunities and possibilities that will help you accomplish what you wanna build We’re gonna go through each one of these widgets individually. It might seem like overkill to you, but I think it’s worth taking the time especially of all the students who want to go through them one by one.
Let’s take a moment to understand pages and groups.
In Mobile Monkey, groups are like folders that contain individual pages. That’s the hierarchy. In Mobile Monkey, you have at the top level, you have groups and then you have pages. In each page, there is a Chatbot flow built of widgets. At the high level of the organization, you have page groups. Each page, like I said, contains a Chatbot workflow, so each page could take at least– it has to contain at least one widget, but it could contain many many different widgets, and we’re gonna obviously go through and build those together.
Pages are most commonly used as branches in that Chatbot tree. You’re gonna organize your pages based on different types or where you are in the funnel for that workflow, for that Chatbot. Remember, certain Chatbots will have multiple pages connected in that workflow, so just for example, and we’re gonna build a bot like this in a few lectures. Let’s say you start off by asking the user how was your day. The user has three options. You give the user three options in the Chatbot. One option could be my day has been going amazing, and one is not so great, or could be better, today really sucks.
Then, you wanna be able to respond differently based on each one of those answers. You would then create three separate pages and you would have the absolutely response go to the absolutely page flow, and then you build a bot response to that specific answer, and so on and so forth for the other options. That’s how you would use pages.
All of those pages could be grouped under one folder, let’s say this is a messenger ad for a back to school sale. That’s how you would organize groups and pages.
It’s important to keep your bots organized. We’re gonna talk about bot organization a lot. Because as you build that Mobile Monkey, and as you build out a Chatbot for any given client or any given page, there are gonna be lots and lots and lots of pages with lots and lots of different types of bots. What I recommend and I like, I’ve tried different organization techniques in the past, I like this organization technique the best. You have your group set up at the high level of what these bots are being used for, so you have a group for all your Chat Blast. If you have a lot and they’re done for a different reasons and you might wanna reuse them.
You might have a few different Chat Blast groups, but at least segment them out that way. Don’t put a Chatbot in a same group as a Drip campaign list of Chatbots. I always like to separate it out at that level of the hierarchy.
You have a group for messenger ads Chatbot, a group for Chat Blas Chatbots, a group for Drip campaign Chatbots things like that.
In Mobile Monkey, you have the opportunity to name every single page that you create as well as the ability to name every single group that you create. It’s important to also put together a list of name in conventions that works for you and your business and will keep you organized and make sure to give each and every page a descriptive name so you could remember at a glance what Chatbot is contained it is, so you don’t have to scroll through the entire list of widgets that comprise that Chatbot. You could just get a sense of what it is right away.
When you create an account and you saw this before, you get three basic pages that comes along with your default Mobile Monkey account. These three pages are grouped in the bot basics group. You have a welcome page which is the first thing a visitor sees when they interact with your bot.
That welcome page contains a default Chatbot and you could edit it and it’s always gonna be what somebody sees when they first interact with your bot if they’re not inside a different Chatbot funnel already. A lot of this makes sense as we start actually seeing how these bots work in real life. You’re gonna have a default page where the user is taken and they type something in that the bot cannot answer. The default page is always very important because sometimes, you can’t always account for every single permutation.
You might have a Chatbot where you want the user to select a predefined selection, and the person might not realize or might not see or might just type something in like, can I get a customer service representative on the phone? In actually regular text. If your bot is not programed to respond to that specific request, and I’m gonna show you how you can program that bot to respond to that request, but if it’s not, then the user will automatically be redirected to whatever Chatbot lives inside that default page, and you could edit that as well, and then you have the main menu page.
The main menu page is typically a list of links up to three which forms the navigation that a user can pull up at any point through interacting with a bot. If they’re interacting with a bot, they want to just go back to the beginning, or they want to get some useful links, they can put the three hamburger menu in Facebook chat, and it pops the main menu list. It’s always good to have a main menu because again, it creates– your bots are not always gonna be perfect. If a person wants to just start over or navigate somewhere else, the main menu is a great place to ease frustration and just give more convenience to your customers. That’s a really big thing. Again, these three pages are important because you do alleviate frustration if you configure those pages properly, so make sure to do that.
Let me briefly take you inside Mobile Monkey to show you how these pages look in real life. Again, we’re at the bot builder we’re under pages, and we have these default groups. If you twirl up and twirl down any of the groups, and at the top level here are groups. You have the ability to add a group and we’re gonna do that later, but bot basics. This is a default group that cannot be deleted, and these three pages as well cannot be deleted. So you have your welcome page over here which is in your main visual bot builder area. You have a default text and this comes with all of you sign up for Mobile Monkey account will see this right here. It just says, thanks for messaging, we’ll be right with. You could select that text, edit it, change it to whatever you want. You can also create an entire flow for that welcome page. We’re not building bots yet, but the opportunity is there. The default page, the default message that you get is sorry I’m just a bot, but someone will be right with you.
Again, if it’s something that the bot can answer, this is what a person will be redirected to, and then you have your main menu. By default, Mobile Monkey’s main menu is not set up for you when you create an account, and that’s because main menus typically consist of links that will go to your specific website. We’re gonna walk through creating an effective main menu in a little while.
That’s the default pages, that’s an overview of how to conceptualize the bots vs. the pages and the groups in that overall hierarchy. These are the three basic pages in that one bot basics group that Mobile Monkey always come it. They cannot be deleted although they can be edited and modified of course.
