About Larry Kim, Founder & CEO, Customers.ai

Larry Kim is the founder and CEO of Customers.ai, the world’s best B2C data and AI-powered visitor identification and remarketing platform, used by sales and marketing at companies of all sizes.

He’s been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards. He received the Barry M. Portnoy Immigrant Award for high-tech entrepreneurship in 2019 and also won special recognition from the United States Senate & House of Representatives for his work in creating jobs in the Boston economy.  

Larry is ranked the #8 most popular author on Medium. He’s a contributor to CNBC and Inc. Magazine. He shared his entrepreneurial journey–from turning zero boy scout patches into 80 as a kid to an $150m acquisition–on the Founderlicious podcast

He’s a notable expert on Google Ads, Facebook Ads, email deliverability, conversion rate optimization, entrepreneurship and start-ups.

Larry founded Customers.ai because he saw that too many businesses were spending too much money on paid advertising and getting too little in return. The solutions were clear: website visitor identification and remarketing. Empowering businesses to transform site traffic into actionable leads and the tools to actually reach those leads.

And Customers.ai delivered: 5.5x increase in email engagement, 5.5x increase in revenue from email, 10x ROAS, and 93% reduction in cost per lead across its customers.

Larry Kim’s First Venture, WordStream

Larry is also the founder and former CTO of WordStream, Inc., the leading provider of AdWords, Facebook and keyword tools used by over a million marketers worldwide.

The company employs more than three hundred people and manages billions of dollars of ad spend on behalf of tens of thousands of customers.

WordStream was acquired by Gannett, parent company of USA Today, for $150 million in July 2018.

Larry Kim’s Contributions to Digital Marketing

Larry believes in active participation in the digital marketing community, which is why he speaks at conferences across the country and internationally each year, including Dreamforce, INBOUND, Pubcon, SMX, SearchLove, Social Media Marketing World, and hundreds of others.

He also shares his knowledge as a prolific author for widely read marketing publications including the WordStream Blog, Search Engine Land, Search Engine Journal, Social Media Today, Social Media Examiner, Moz Blog, Search Engine Watch, Business Insider, and many others.

He frequently publishes his research, findings and experience in the areas of chatbot marketing, PPC marketing, Google Ads, Facebook Ads, and SEO, as well as entrepreneurship and start-ups.

Larry holds a degree in Electrical Engineering from the University of Waterloo.

Larry Kim’s Family Life

Larry and his wife, Kay Lee, have two children, Julian and Oliver (also known as #ppckid1 and #ppckid2).

Larry Kim, Kay Lee, PPCKid1, PPCKid2

They are avid travelers, and recently remodeled a 200-year old haunted house in Harvard Square, Cambridge, Massachusetts. You can follow their chronicle of family adventures on social media.

Why All the Unicorns?

Larry Kim Unicorns

The name Larry Kim is forever equated with unicorns.

What do unicorns mean for marketing and entrepreneurship? Consider the parable of the donkey and the unicorn.

Donkeys are a dime a dozen but a unicorn is a unique rarity.

When it comes to marketing campaigns, most efforts yield little reward. Anything in this realm is a donkey.

Every now and again you come across a magnificent unicorn.

When you find a unicorn, Larry believes you should invest all your time and energy into that. Unicorns are the high-impact activities that drive the majority of results.

Unicorns are a symbol that resonate with the digital marketing community at large. Two billion unicorns later, it’s an analogy that still holds strong.

Connect with Larry Kim

Connect with or follow Larry across the Web:


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Ecommerce brands, digital marketers, brand managers, and everyone looking to stay ahead in the fast-paced world of media buying.


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